The Last Advertising Podcast

If this were the last advertising podcast ever made, Maryah Greene thinks the industry should learn how to actually work with creators.
She would know. Before joining Droga5, Maryah was one.
Her career started as a third-grade teacher before a plant-focused Instagram account turned into a full-time creator career, brand partnerships, a design business, and eventually an entirely new career inside advertising.
Today, Maryah is Creator Partnerships Lead at Droga5, helping brands, agencies, and creators understand one another.
On what we're pretending is the final advertising podcast, Maryah and Geno Schellenberger talk about what brands still misunderstand about creators, why niche communities are becoming more valuable, what five years on the creator side taught her about advertising, and why unconventional experience can become an advantage in this business.
This is The Last Advertising Podcast.
Until maybe next week.View all the last episodes at www.thelastadvertisingpodcast.com

As AI gets better at executing ideas, what should the next generation of advertising talent actually study?
Professor Scott R. Hamula joins The Last Advertising Podcast to discuss the future of advertising education, the value of a liberal arts education, and why specialization still matters. Scott is Professor and Program Director of Advertising, Public Relations, and Marketing Communications at Ithaca College, a recipient of the American Advertising Federation’s Distinguished Advertising Educator Award and its Barton A. Cummings Gold Medal Award, the AAF’s highest honor for volunteer service.
Geno and Scott discuss how AI could change what advertising students need to learn, why curiosity and connecting ideas across disciplines are becoming increasingly valuable, the role of internships and extracurriculars, and why every student should start building a learning portfolio long before graduation.
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This is it. The last advertising podcast to ever be made.
But before we quit, we need to talk about time.
Switzerland has centuries of watchmaking history. Shinola is building an American version from a factory in downtown Detroit.
Kevin Wertz, CMO of Shinola, joins Geno Schellenberger to explain how a 13-year-old brand can create a sense of heritage, craftsmanship, and permanence in a category dominated by names that have existed for generations.
Shinola has expanded from watches into leather goods, jewelry, journals, bicycles, and hotels. That growth created a problem: people knew the name, but they did not always know what the brand stood for.
The answer was to return to the Runwell, the watch that started everything.
Kevin explains how Shinola turned that product into the anchor for the entire brand, why Detroit gives the company a story no Swiss watchmaker can copy, and how its latest campaign transformed a watch into a statement about reclaiming your time from your phone.
The conversation also explores the difference between signaling wealth and signaling values, why people choose products that reflect who they are, and what agencies misunderstand about working with a CMO.
Kevin closes the show with the final lesson advertising needed: people buy on emotion and justify it with rational thought.
Time’s up.
The advertising podcast is officially over.
Until next week.
The Last Advertising Podcast is hosted by Geno Schellenberger and powered by Breaking & Entering Media.
Visit www.thelastadvertisingpodcast.com for all the episodes.

Adam Lynn dropped out of college to take Steve Aoki on tour. Which is either a terrible life decision or the beginning of America’s largest touring music festival.
Fortunately, it was the second one.
Today, Breakaway operates in 13 festival markets, with roughly 5,000 local ambassadors wearing its shirts, promoting its festivals and presumably making their parents ask whether this is a real job. Adam joins us to explain how Breakaway finds cities overlooked by the major festival companies, wins over the local nightclub owner and builds a national brand without pretending every community is exactly the same.
It’s a conversation about grassroots marketing, surviving COVID and the rarest achievement in branding: making merchandise people voluntarily pull out of their closets.
This is the last advertising podcast to ever interview the man who brought Kendrick Lamar to a BYOB party in an Ohio cornfield.
Until next week.
Check out www.breaking-entering.com for all things on advertising content.

This is it. The last advertising podcast to ever be made.
But before we quit, we should probably figure out how to break into the industry.
Jonathan Ogle founded Infinite Agency without ever working at another agency. Sixteen years later, his company works with brands including Six Flags, Southwest Airlines, Smoothie King, Supercuts, and Benihana. Jonathan still occasionally wonders whether he has officially broken into advertising.
He joins Geno Schellenberger for one final conversation about creating your own opportunities, recovering from brutal creative feedback, and becoming known for solving one specific problem.
Jonathan also explains why recent graduates should stop presenting themselves as beginners, how personal projects can become legitimate experience, and why two people can start an agency before they have a client.
The conversation later explores building Infinite Agency, identifying the business problem that actually matters, and the courage required to create a campaign in which a restaurant sued itself over its own terrible wings.
The advertising podcast is officially over.
Until next week.
The Last Advertising Podcast is hosted by Geno Schellenberger and powered by Breaking & Entering Media.
For more from B&E, including newsletters, social videos, advertising news and live shows, visit www.breaking-entering.com.
Partner with Breaking and Entering Mediabreakingandentering@smoothmedia.co