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Build Your Salon with Phil Jackson

Build Your Salon with Phil Jackson
Build Your Salon with Phil Jackson
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  • Empty Columns? Run This 7-Day Gift Card Promo Today
    Hello, my salon friend 👋Feeling the mid-year money wobble? I’ve got you covered with a cheeky, cash-boosting strategy that doesn’t involve prostituting your salon on Facebook 😘🎁 In this episode: The difference between service-based and amount-based gift cards (and why one is sexier) How to structure promos that bring money in without burning you out My top dos and don’ts for making sure redemptions work in your favour Why gift cards are your financial espresso—fast, strong, effective💡 You’ll learn how to: Sell gift cards even while you're on holiday (yes really!) Target quieter days without annoying your regulars Avoid the biggest mistakes salon owners make with promo timingThis is your quick-win episode, darling—no fluff, just a promo plan that gets results fast.Let’s get some cash in your pocket, shall we?
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  • From Chaos to Calm: Salon Systems That Actually Work
    🎧 Episode: From Chaos to Calm – Systemise Your Salon for Profit and PeaceIf your salon feels like a beautiful mess behind the scenes, it's time to take a closer look at your systems. In this episode, I’ll walk you through five key areas where simple, smart systems can bring clarity, calm, and more money to your business.Here’s what we cover: Why “boring” businesses are often the most profitable The hidden cost of winging it and emotional decision-making Five areas of your salon to systemise first How systems build trust with clients (and boost referrals) A simple way to start building your first system this weekSystems aren’t just for admin—they’re your secret weapon for growth, energy, and getting your evenings back.🔗 Useful links:Get the pricing programme I mentioned: getpaidproperly.com/podcastDM me on Instagram: @philjacksoncoach
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  • Salon Memberships 101: Stability, Loyalty, and Profit
    Title: Why Boring Income is the Smartest Salon Strategy You’ve Never Tried Description: What if your clients wanted to pay you monthly—and loved you for it? In this episode, Phil Jackson, your Queen of Salons, breaks down exactly why “boring” predictable income might just be the secret to long-term success in your salon business. We unpack the power of salon memberships, the difference between subscriptions and loyalty schemes, and the biggest mistakes salon owners make when trying to build recurring revenue. You’ll hear how memberships not only stabilise your cash flow but also boost client loyalty and results—without relying on discounts. Whether you run a hair salon, skin clinic, or nail business, you’ll get practical ideas for launching your first membership offer (and what not to do). If you’re tired of riding the client rollercoaster and ready to grow a business that feels steady and scalable, this episode is for you. Categories: Money, Goal-setting Meta Tags: salon memberships, predictable income, client loyalty, salon strategy URL Slug: predictable-salon-income-memberships
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  • Niche and Thrive: How Specialisation Can Skyrocket Your Salon Business
    🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon BusinessTrying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year.Here’s what we’ll cover: Why generalists get overlooked in today’s salon market The 4 powerful ways to define your niche (it’s not just about services!) How niching leads to better clients, higher prices, and simpler marketing Real-world examples to inspire your own specialisation journey How to test a niche without locking yourself in🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence.💌 Want the episode link sent straight to your inbox?DM or comment PODCAST on Instagram or Facebook.👇 Let’s connect:📧 [email protected]📸 @philjacksoncoach on Instagram
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  • The Power of Inclusive Beauty: Sophie’s Journey to a Values-Led Clinic
    What does it take to build a beauty business that truly reflects who you are? In this inspiring episode, I’m joined by Sophie Brooks—founder of Joy by Sophie, a values-led aesthetic clinic based in Manchester.From her beginnings as a nurse to creating a standout brand rooted in inclusivity, neurodiversity, and holistic care, Sophie shares the powerful (and personal) journey behind her clinic. We talk about the challenges of stepping away from secure employment, the importance of strong brand values, and how niching down helped her connect deeply with her dream clients.If you’ve ever wondered how to build a beauty or aesthetic business that feels authentic, impactful and profitable, you’ll love this conversation.👉 Connect with Sophie: @joybysophie on Instagram🎧 Enjoyed this episode? You might also like my chat with Sam Marshall on diversity, equity and inclusion: Listen here💬 Want to be featured in a future success story? Email me at: [email protected]📲 Subscribe for more salon success stories and no-nonsense business advice.
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About Build Your Salon with Phil Jackson

Here to help hair and beauty business owners master the skills they need for bigger profits and a fuller life. Step up and Build Your Salon!
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