#279 My Framework For How to Make Consistent Sales Without Being Online 24/7
Can we both agree that hustling 24/7 isn’t sustainable? In this episode, I’ll show you the exact framework I use (and teach my clients) to build a simple, high-impact system that creates consistent sales – even when you’re not constantly posting, launching, or showing up on camera.What to listen for:The 3-part Impact Framework that drives consistent sales Why visibility without profitability is keeping you stuckThe truth about posting daily (and what to do instead)The biggest mistake entrepreneurs make when they don’t have an offerWhat to do if you’re getting leads, but no one’s buyingHow to optimize one funnel instead of building 10Why your list isn’t converting (and how to fix it)The weekly traffic rhythm Rachel uses to grow her audienceThe secret to 6:45 AM sales while making breakfast for the kidsHow evergreen and live launch strategies can work together for scalable salesYou don’t need to be online 24/7 to make sales—you just need a system that works while you live your life. The Impact Framework is that system. It’s simple. It’s scalable. And it’s what we help you build inside the Business With Impact Academy™.Ready to learn how to implement it in your own business? Tune in to this episode now and don’t forget to subscribe, share, and grab your free landing page template below!Important Links:Grab your FREE High Converting Landing Page Template: https://rachelmcmichael.com/landingJoin Ads That Convert™: https://rachelmcmichael.com/ads Connect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: https://rachelmcmichael.com/academy
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#278 The Freebie Fix: The Real Solution to Getting More Leads From Your Free Offer
You created the freebie. You poured your best tips into it. Shared it. Promoted it. Maybe even ran some ads.And if you’re still refreshing your screen thinking… “Where are the leads?”Before we blame the algorithm… Before we burn it all down and start over… Let’s get real about what’s actually going on.Because here’s what no one’s talking about:Free offers (aka opt-ins, lead magnets, lead generators, freebies) can work.Free leads can turn into paying clients.But only when the freebie, the offer, and the message are fully aligned.This episode is your behind-the-scenes look at what makes a lead magnet actually convert – without needing a massive audience or fancy funnel.I’m breaking down:The 3 quiet killers of conversionWhat most freebies get wrongAnd the small, strategic shifts that change everythingLet’s fix the freebie. Let’s get it working. Let’s finally make it convert.What to listen for:Why “just provide value” is an outdated strategyHow vagueness is killing conversions (and how to fix it)The real purpose of a landing page – and why most are doing too muchWhat your CTA should look like (and where to put it)The 3 mistakes so many make with their lead magnetsWhy clear beats catchy every timeThe one thing all high-converting free offers have in commonSimple headline shifts that can triple your opt-in rateReal-life examples of tweaks that led to 3x and 4x conversionsThe exact structure of a high-converting landing page (plus a free template!)Your freebie isn’t broken, it likely just needs a few tweaks to fix it. You don’t need a bigger audience or more traffic to see real results. You need the right words in the right places.Don’t forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academy
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#277 Three Costly Funnel Mistakes – and How to Fix Them Fast
If your funnel isn’t converting, it’s not because your audience is too small or your content isn’t “good enough”? In this episode, Rachel uncovers the real reasons your funnel is stalling – and the exact steps to fix it. Spoiler: It’s not about scrapping everything. It’s about tweaking and refining what’s already there.What to listen for:The real definition of a funnel (hint: it’s not just a landing page and a freebie)Why “set it and forget it” funnels aren't the goalThe dangers of funnel hacking without full context3 conversion-killing mistakes (and how to fix them)Why ghosting your leads is the fastest way to lose a saleHow “mysterious offers” are quietly killing your conversionsThe surprising way your freebie could be attracting the wrong audienceThe essential funnel ingredients most people are missingWhy your landing page might not be the problem (but your messaging is)A simple self-audit checklist to troubleshoot your funnel todayFunnels don’t need to be burned down. They just need refining. Whether your funnel is falling flat at the landing page, the email sequence, or the sales page, this episode gives you the clarity to fix what’s not working – without starting from scratch.Ready to create a funnel that actually converts? Press play now. And don’t forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academy
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#276 Three Questions to Ask Before Running Facebook Ads
Today on the Business With Impact podcast, we’re talking about one of my favorite things: Facebook Ads! A question I still get asked all of the time is: “How do I know when I’m ready for Facebook ads?” As an ad expert, I wanted to share the exact framework I share with our clients in the Business with Impact Academy™ when they’re trying to make this decision in their business. We’re going to talk through three simple questions to ask yourself before deciding to move forward with ads. So, have a pen and paper ready and let’s dive in! --- Links mentioned in this episode: → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!
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#275 Don’t Make These Black Friday Mistakes
Today on the Business With Impact podcast I'm going to be sharing what you need to be doing today to prepare for your Black Friday promotion! I dive into three mistakes that I see most online business owners making when it comes to their Black Friday deals and how YOU can avoid them. If you've been considering having a Black Friday promotion this year, then this episode is for you! Let’s dive in! --- Links mentioned in this episode: → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!
From marketing strategies to tech tips to balancing work and family, your host Rachel McMichael joins other leading entrepreneurs to share real talk about creating a business that has lasting impact and influence (and of course… income!). If you’re looking for tangible advice on how to start and scale your business online, this one’s for you!
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