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Design Boss Dialogue The Interior Design Business Podcast

Lisa-Marie Elkhadraoui
Design Boss Dialogue The Interior Design Business Podcast
Latest episode

89 episodes

  • Design Boss Dialogue The Interior Design Business Podcast

    Ep 89: Scope Creep Is Never the Client's Fault and Why That Changes Everything

    12/06/2026 | 22 mins.
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    Welcome back to the Design Boss Dialogue podcast, the interior design business podcast for women who are ready to build businesses that feel as good on the inside as they look on the outside.
    Today's conversation is one that has caused quite a stir this week.
    In fact, I think it's fair to say I've touched a nerve.
    I posted a reel on social media with one very simple statement:
    Scope creep is never the client's fault.
    And wow... the response was huge.
    Some designers thanked me for saying it.
    Some felt uncomfortable hearing it.
    Others completely disagreed.
    But here's the thing. After 16 years in the interior design industry, mentoring over 50 women and supporting hundreds of designers through their businesses, I stand by it.
    Because when we strip away the emotion, scope creep rarely starts with a difficult client.
    It starts with unclear communication.
    It starts with undefined boundaries.
    It starts with a lack of structure.
    And if we're willing to look at that honestly, it gives us something incredibly powerful back: control.
    In today's episode, I'm lifting the lid on one of the biggest profitability leaks I see inside interior design businesses and sharing exactly why scope creep happens, how it quietly destroys profit, and most importantly, how to stop it before it starts.
    We'll be talking about client communication strategies, boundaries, project frameworks, contracts, client experience, and why your role as a business owner is very different to your role as a designer.
    Because whilst being talented will win you projects, structure is what protects them.
    Inside this episode we explore:
    • Why scope creep happens in almost every design business
    • The three communication silences that allow scope creep to grow
    • Why talented designers often experience this problem the most
    • How boundaries actually improve client experience
    • The importance of showing clients the roadmap before a project begins
    • Creating communication structures that build trust
    • Why clarity creates confidence for both you and your clients
    • How to position variations and additional work professionally
    • The framework I use to help designers protect profit and reduce overwhelm
    The truth is, clients aren't mind readers.
    They can only follow the framework you've created.
    And when that framework is missing, they will naturally continue walking until they find the edge.
    This episode is an invitation to stop seeing boundaries as restrictive and start seeing them as one of the most powerful tools you have as a business owner.
    Because clarity isn't separate from the client experience.
    Clarity IS the client experience.
    If this conversation resonates with you and you're ready to create stronger structures, clearer communication and a more profitable client journey, then I would love to invite you into one of my most popular resources.
    From Enquiry to Install is my complete client journey framework designed specifically for interior designers which you can purchase HERE 
    Inside you'll receive the mapped-out client journey I use, 15 templated emails, communication structures, procurement guidance, trade coordination frameworks and the systems designed to help you confidently lead your clients from their first enquiry through to project completion.
    Continue the conversation and connect with Lisa-Marie HERE.
    Feel free to DM or tag me after listening to the episode.
    And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.
    See you in the next episode xx
  • Design Boss Dialogue The Interior Design Business Podcast

    Ep 88: The 9 Lessons Every Profitable Interior Design Business Needs

    05/06/2026 | 24 mins.
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    Welcome back to the podcast, my gorgeous souls.
    Today's conversation is one I think every interior designer needs to hear because there is a particular type of stuck that I see all the time in our industry.
    And it isn't a talent problem.
    The designers I speak to are incredibly talented. Their portfolios are beautiful. Their client work is exceptional.
    Yet quietly behind the scenes, the months feel inconsistent.
    One month is busy.
    The next feels silent.
    Enquiries come in but don't convert.
    Pricing feels like a guess every time a proposal goes out.
    And underneath it all sits this exhausting question:
    "Why does this still feel so hard when I'm so good at what I do?"
    If that feels familiar, then this episode is absolutely for you.
    As we move towards the halfway point of the year, I want to invite you into a different conversation. One that isn't about working harder, posting more content, or trying to squeeze more hours into your week.
    Instead, I want to help you look at the lessons you need underneath your business.
    Because after coaching more than 50 interior designers, one thing has become incredibly clear.
    The market is not the problem.
    There are enough clients.
    There are enough projects.
    There are enough opportunities.
    What is often missing is the business structure underneath that allows you to consistently attract, convert, deliver and profit from those opportunities.
    In today's episode, I am walking you through the nine lessons that sit underneath every successful interior design business.
    We dive into:
    • Pricing and building a structure that allows you to charge confidently
    • Creating an enquiry process that converts consistently
    • Positioning yourself so clients understand your value
    • Communicating your transformation rather than just your deliverables
    • Building a client journey that naturally creates referrals
    • Strengthening your confidence through structure and clarity
    • Becoming more visible in a way that feels consistent and aligned
    • Understanding financial forecasting and why it changes everything
    • Creating a sales process that feels supportive rather than pushy
    Because talent may get you into this industry.
    But structure is what keeps you in it profitably.
    Throughout the episode, I also share why these lessons are not nine separate things to fix.
    They're one interconnected system.
    When one area improves, it strengthens the others.
    And when one area is weak, you'll often feel the impact across your entire business.
    This episode is designed to help you identify the one lesson that needs your attention most right now, so you can create meaningful momentum over the next 90 days and carry that growth into the final quarter of the year and beyond.
    If you know you're capable of more but your business isn't yet reflecting your talent, this conversation will help you understand exactly where to focus next.
    I would love to know what lands most for you after listening.
    Join Lisa-Marie and the women in the Design Boss Diary family, follow on Instagram HERE and find more about how you can work with Lisa in 2026 and Beyond. 
    Other episodes are on our YouTube channel HERE
    Ready to be supported inside your business and move forward with clarity, structure, and confidence?
    If you’re at a point where you know things need to shift and you’re ready for guidance that actually holds you through that process there are several ways we can work together.
    From high-proximity 1:1 mentorship to group spaces designed to build momentum and accountability, each experience is created to support you at different stages of your journey.
    To explore what support would look like for you, reach out directly at designbossdiary@gmail.com and start the conversation. 2026 has a limited amount of spaces already. 
    And as always, if you have loved this episode, we would love for you to leave a review, and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in, then we have a special gift waiting just for you. 
    See you in the next episode, from your Interior Design business strategist and soulful leadership business mentor x
  • Design Boss Dialogue The Interior Design Business Podcast

    Ep 87 Creative Women Need Different Structures: Building a Business That Supports Your Nervous System

    29/05/2026 | 26 mins.
    Send us Fan Mail
    Welcome back to the podcast, my gorgeous souls.
    Today’s conversation is a really important one because we are talking about something I see so many creative women quietly struggling with behind the scenes, nervous system overload, overwhelm, emotional exhaustion, and trying to run a business inside structures that were never built for creative minds.
    Because the truth is, I don’t believe most interior designers are struggling with capability.
    I believe they are struggling with capacity, structure, and trying to force themselves into routines, schedules, and expectations that simply do not support the way their brain naturally works best.
    In this episode, I share my own experiences of working late nights, running on adrenaline, pushing myself right up against deadlines, and operating in survival mode during the earlier years of my business. I talk honestly about the shifts I had to make to build a business that actually supported me creatively, emotionally, and energetically, rather than constantly draining me.
    We dive into understanding energetic capacity versus time capacity, identifying your peak performance levels, time blocking, building white space into your diary, and separating “on the business” work from “in the business” work.
    This conversation is about giving yourself permission to stop building your business around burnout and start building it around sustainability.
    Because your creativity deserves structures that support it, not systems that punish it.
    Join Lisa-Marie and the women inside the Design Boss Diary world, follow on Instagram HERE and discover more about how you can work with Lisa in 2026 and beyond.
    Other episodes are available on our YouTube channel HERE.
    Ready to build a business that actually supports your creativity, capacity, and wellbeing?
    If you know you’re wildly talented but craving more structure, clarity, boundaries, forecasting, systems, and support inside your business, there are several ways we can work together.
    From high-proximity 1:1 mentorship to supportive group programmes designed to help women build sustainable and profitable interior design businesses, every space has been created to support you differently depending on where you currently are in your journey.
    To explore what support could look like for you, reach out directly at designbossdiary@gmail.com and start the conversation. 2026 currently has a limited amount of spaces remaining.
    And as always, if you have loved this episode, we would absolutely love for you to leave a review, and if you screenshot this podcast and share it on your socials tagging @Design_Boss_Diary, then we have a special gift waiting just for you.
    See you in the next episode, from your Interior Design Business Strategist and Soulful Leadership Mentor x
  • Design Boss Dialogue The Interior Design Business Podcast

    Ep 86 The Hidden Gaps That Quietly Stop Interior Designers From Becoming Profitable

    15/05/2026 | 22 mins.
    Send us Fan Mail
    Welcome back to the podcast, my gorgeous souls. Today’s conversation is a really important one because we are diving into the foundations that make up a profitable, sustainable, and well-structured interior design business.
    After 16 years in the industry, I have seen businesses built in so many different ways, some supportive and scalable, and others completely built on the fly, with no real systems, structure, or financial roadmap behind them.
    And the truth is, talent alone is not enough to build a profitable business.
    You can be an incredible designer, but if your pricing structures, procurement fees, trade coordination, management fees, forecasting, and financial systems are not properly set up, you will constantly feel like you are chasing your business rather than leading it.
    This episode is really about bringing awareness to the hidden gaps that quietly stop interior designers from becoming profitable and sustainable long term. We’re talking about creating a well-oiled machine behind the scenes, understanding your numbers, building a financial roadmap, and learning how to confidently position and sell your services with clarity and conviction.
    Because when you truly understand your business, your pricing, your profit margins, and your client journey, everything changes. This is your invitation to stop bobbling along and start building intentionally.
    Join Lisa-marie and the women in the Design Boss Diary family, follow on Instagram HERE and find more about how you can work with Lisa in 2026 and Beyond. 
    Other episodes are on our YouTube channel HERE
    Ready to be supported inside your business and move forward with clarity, structure, and confidence?
    If you’re at a point where you know things need to shift and you’re ready for guidance that actually holds you through that process there are several ways we can work together.
    From high-proximity 1:1 mentorship to group spaces designed to build momentum and accountability, each experience is created to support you at different stages of your journey.
    To explore what support would look like for you, reach out directly at designbossdiary@gmail.com and start the conversation. 2026 has a limited amount of spaces already. 
    And as always, if you have loved this episode, we would love for you to leave a review, and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in, then we have a special gift waiting just for you. 
    See you in the next episode, from your Interior Design business strategist and soulful leadership business mentor x
  • Design Boss Dialogue The Interior Design Business Podcast

    Ep 85 Creative Brains Need Different Business Structures: How to Stop Running Your Business in Survival Mode

    08/05/2026 | 24 mins.
    Send us Fan Mail
    Welcome back to the podcast, my gorgeous souls.
    Today’s episode is a really important conversation for creative women in business, especially those of you who are wildly talented at what you do, but behind the scenes feel overwhelmed, overstimulated, emotionally drained, and like you’re constantly trying to catch up.
    Because I truly don’t believe the issue for most creatives is capability.
    I believe the issue is structure.
    So many interior designers and creative business owners are trying to operate inside systems, schedules, and expectations that simply do not support the way their brain works best. And eventually, that leads to nervous system overload, burnout, and running a business fuelled by adrenaline rather than sustainability.
    In this episode, I’m sharing my own experiences, the habits I had to unlearn, the structures I had to rebuild, and the practical toolkits that helped me create a business that supports my creativity rather than punishes it.
    We’re talking about creative capacity, peak performance, time blocking, nervous system support, CEO days, white space, and how to stop building your business around survival mode.
    This is your permission slip to build your business differently. To work smarter, softer, and more intentionally. And to create a business that feels good on the inside as well as the outside.
    Join Lisa-Marie and the women in the Design Boss Diary family, follow on Instagram HERE and find more about how you can work with Lisa in 2026 and Beyond. 
    Other episodes are on our YouTube channel HERE
    Ready to be supported inside your business and move forward with clarity, structure, and confidence?
    If you’re at a point where you know things need to shift and you’re ready for guidance that actually holds you through that process there are several ways we can work together.
    From high-proximity 1:1 mentorship to group spaces designed to build momentum and accountability, each experience is created to support you at different stages of your journey.
    To explore what support would look like for you, reach out directly at designbossdiary@gmail.com and start the conversation. 2026 has a limited amount of spaces already. 
    And as always, if you have loved this episode, we would love for you to leave a review, and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in, then we have a special gift waiting just for you. 
    See you in the next episode, from your Interior Design business strategist and soulful leadership business mentor x
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About Design Boss Dialogue The Interior Design Business Podcast
This is Design Boss Dialogue, the podcast that brings bold and ambitious women in Interior Design together where they come for real conversations to transform and take their design business to new heights. I am your host and fellow Interior Designer Lisa-Marie Elkhadraoui, here to share my experiences and insights into running an Interior Design business as well as empower you to build the confident, profitable design business you have been dreaming of and truly deserve. Dive into the world of my interior design company and business mentoring business and I support you grow and build a thriving interior design company.
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