Euphoric Alcohol-Free

Peter McLaughlin was given a twin diagnosis 23 years ago: Lyme disease and leukemia on the same day. The doctors told him if he was lucky, he had 10 years. They didn't know what caused it and they didn't know how to cure it.
So he went looking himself.
What he found in the depths of his own psyche became the foundation of an entire life's work in hypnotherapy, past life regression, Havening, and subconscious reprogramming. He's been healthy for 23 years. And in this conversation, he shares what he learned along the way, including one of the most fascinating explanations I've ever heard for why we drink.
We get into what hypnosis actually is and why the entertainment version of it has given most people completely the wrong idea. We talk about how trauma gets encoded in the nervous system as safe or not safe, and why that single distinction explains almost every self-sabotaging pattern people can't seem to break. We go into past life regression, what happens emotionally when someone encounters a lifetime they consciously have no memory of. 
And we talk about alcohol. Specifically, why it's called spirits. What it actually does energetically when you drink. And how Peter uses future progression in hypnosis to help people feel, in their body, the 10-year contrast between two versions of their life, one that keeps drinking and one that doesn't.
 
IN THIS EPISODE 
The twin diagnosis that sent Peter into the depths of his own subconscious, and what he found there
What hypnosis actually is, why the entertainment version gets it completely wrong, and the everyday experience almost everyone has had that is genuinely hypnotic
Why alcohol is called spirits, and what Peter believes is actually happening energetically when you drink
How root cause healing differs from symptom management, and why going back to the origin of a pattern is the only thing that actually resolves it
Past life regression: what it feels like from the inside, what happens emotionally, and why the most mundane past lives are often the most moving
Havening: what it is, how it works, and why the magic isn't in the tapping
The future progression technique Peter uses with clients, and why the 10-year contrast is so powerful
Why other people don't give you love, they just trigger the feelings you're already capable of generating yourself
The one book Peter recommends above all others, and why he reread it after his father died
 
Find Peter at blueskyhypnosis.com and on YouTube at Blue Sky Hypnosis, where his past life regression track has nearly a million views.
Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.
Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage. 
Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage, meaningful monthly challenges, weekly coaching and more. 
If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand. 
Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.
Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here. 
Follow @euphoric.af on Instagram. 
Please do rate, review, and subscribe so we can continue spreading our message far and wide!

Ellie White's 40s did not go gently. A pandemic upended her life in London and moved her to the Sussex countryside. She fell in love with the idea of becoming a mother for the first time at 43, found out she was pregnant, and very sadly lost her son at 22 weeks. Less than a year later, she had a miscarriage. 
She saw a photo of herself on a hiking holiday in Switzerland and didn't recognize the woman looking back at her and knew she needed a change. 
She started running. She ran the London Marathon. She trained as a health coach. And somewhere in the middle of all of that, at a birthday lunch when she was 47, she ordered a mocktail instead of champagne, just to see what would happen.
She's been alcohol-free since. 
Ellie is now a 5x certified coach specializing in wellness and alcohol-free living for women in midlife, and this conversation shows that a relationship with alcohol rarely changes in isolation. 
It changes when everything else is changing, when life has pushed you far enough that you finally stop and ask what you actually want.
We talk about grief, midlife hormonal changes and why alcohol makes every single one of them worse, what reinvention actually looks like for the women Ellie works with, and what it meant to lose her dog Maddie six months ago while alcohol-free, and to actually be present for all of it.
 
IN THIS EPISODE: 
Losing a son at 22 weeks, then a miscarriage less than a year later, and what those losses set in motion
How grief became the catalyst for a complete life overhaul, including retraining, running, and eventually eliminating alcohol
The birthday lunch decision at 47 that changed her life, and why she describes it as her rebel side showing up
How alcohol interacts with perimenopause hormones, progesterone, estrogen, cortisol, and sleep in ways most women don't realize
What two months alcohol-free has looked like for one of Ellie's current clients
The woman who went on a walk on the beach instead of a pub garden and accidentally joined a mermaid sea swimming group
What it was like to lose her dog Maddie while alcohol-free, and why she's grateful she was sober to drive her to the vet that night
 
Find Ellie at elliewhitewellness.com and on Instagram @byelliewhite
Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.
Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage. 
Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage, meaningful monthly challenges, weekly coaching and more. 
If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand. 
Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.
Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here. 
Follow @euphoric.af on Instagram. 
Please do rate, review, and subscribe so we can continue spreading our message far and wide!

Michael O'Brien was 33 years old, a father of two young daughters, a lifelong cyclist, and a corporate executive chasing the next version of success when a distracted driver in a Ford Explorer crossed into his lane and hit him head-on at 40 miles per hour in New Mexico.
His trauma team had no idea how he survived. His first surgery took 13 hours. He needed 36 units of blood. The doctors told his wife he would probably never ride a bike again, would walk with trouble, and would face many more surgeries ahead.
He's now, 25 years later, one of the most thoughtful voices in the mindfulness and presence space, and his framework for how to live isn't theoretical. It was pressure tested for 13 years inside a corporate career before he ever shared it publicly.
We connected through our mutual friend Megan Swan, partly because Michael and I have both recently lost beloved pets who were more like family members than animals. 
We talk about what it means to take mindfulness off the cushion and weave it into your real life, why microdosing presence throughout the day works better than a 10-minute morning streak on an app, how our phones are engineered to do exactly what a magician does with sleight of hand, and what our animals are really teaching us about how to show up for the moments we have.
 
IN THIS EPISODE: 
What Michael's life looked like before the accident, including numbing with wine every night and chasing the THIS ONE fallacy
The question his mentor shared way too early that stunned him
The concept of labeling our lives and how it brings us more suffering
Why Michael called July 11, 2001 his last bad day, and what that decision has meant for the 25 years since
How to take your practice off the cushion versus leaving it there while the rest of your day burns
How to microdose mindfulness and the science behind why it works 
What dogs teach us about unconditional love, presence, and the length of a life
What a nurse from his trauma room told him when she found him on Instagram 20 years later
 
Find Michael at michaelObrienshift.com and his free app Pause, Breathe, Reflect on the App Store.
Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.
Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage. 
Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage. 
If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand. 
Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.
Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here. 
Follow @euphoric.af on Instagram. 
Please do rate, review, and subscribe so we can continue spreading our message far and wide!

JD completed the Epic Deca, which is 10 Ironman triathlons in 10 days across all six Hawaiian islands, and became one of three people in the world to ever finish it. He sold his house to fund it. He came home to a storage unit because he couldn't afford anywhere else to live. And he says the hardest part wasn't the race itself.
JD is a military veteran, an engineer, a certified naturopathic practitioner, and an endurance athlete who has spent his life learning how to build the kind of mental fortitude that carries you through not just extreme physical challenges but the everyday ones that most of us are quietly battling. Depression doesn't leave after you climb the mountain, he says. It's how you cope with it that changes your life. 
We get into how he prepared for the Epic Deca, why discipline is something earned through structure and systems rather than something you're given, how he breaks down terrifying goals into something actually executable, and what sustainable performance really means when you're also a father who wants to be able to run around at the park with his son.
We also talk about writing his book, Hunger for More in Life, and one particular message he received from a reader that made every bit of it worth it.
 
IN THIS EPISODE: 
What an Ironman endurance race entails, and what multiplying it by 10 across six Hawaiian islands looks like
Why discipline is a byproduct of structure, not a personality trait you either have or don't
The difference between motivation and discipline, and when to use each one
What sustainable performance actually means, and why longevity is built in the connections you make along the way
Why your goal probably isn't big enough if it doesn't scare you, and how to break it down so you can actually move
How he applied the same engineering method he used to train for the Epic Deca to writing a book
The reader message that made him understand why he wrote it
 
Find JD at HungryWarriorAcademy.com Book: Hunger for More in Life, available on Amazon
Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.
Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage. 
Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage. 
If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand. 
Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.
Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here. 
Follow @euphoric.af on Instagram. 
Please do rate, review, and subscribe so we can continue spreading our message far and wide!

Imagine going alcohol-free in a country where wine is heritage, champagne is identity, and the only framework anyone has ever offered you is either you're an alcoholic or you're fine.
That's the world Lorraine was living in when she started her Dry January four years ago in Paris, and decided this time to actually ask herself why she was drinking rather than just white-knuckling a month off.
What she found on the other side of that question completely changed her life, and now she's building something that didn't exist in France even two years ago: a real alcohol-free movement, with a daily flood of LinkedIn haters to prove it's working.
We go deep into: the French moderation myth, the idea that sophisticated social drinking is somehow different from the drinking culture everywhere else, and why the real question to ask yourself has never been "do I have a problem" but "is this bringing me closer to the life I actually want to build?"
We also talk about how Lorraine built her alter ego, Lolita, as a way to step into audacity when fear and self-doubt were still running the show, and why that concept is one of the most powerful tools for anyone trying to grow into a version of themselves they haven't fully met yet.
 
IN THIS EPISODE: 
Why France has one of the most entrenched drinking cultures in the world and what makes it so hard to question
The binary trap: either you're an alcoholic or you have no problem, and why the gray zone is where most people actually live
What it felt like to go to parties sober in Paris and observe human behavior around alcohol for the first time
The Matrix concept Lorraine shares with her clients and how to use it to step outside the cultural programming
The neuroscience: cortisol spikes, amygdala activation, and why the day after drinking keeps you stuck in autopilot mode
How she built her alter ego Lolita to launch her business when she still didn't fully believe she could
The alcohol-free movement emerging in France right now, and why she keeps posting through the haters
 
Find Lorraine on Instagram: @thefrenchsober 
Join over 20,000 souls who tune into weekly newsletters on the competitive advantage you get alcohol-free. Get on the Euphoric newsletter.
Apply to be our next Thought Leader to master premium selling and thought leader positioning to publish your book and deliver your keynote onstage. 
Euphoric the Club is the premier space to lose the desire for alcohol as you surround yourself with successful women who don't drink (and the women who are becoming them). Euphoric the Club includes full access to all of my alcohol-free programs to make alcohol meaningless as your dreams take center stage. 
If you know you're meant to help other people change their relationship with alcohol and create a profitable online brand, be sure to get on the waitlist for the Empowered AF Coach 5x Certification – and get 5x certified as a world class alcohol-free empowerment coach, subconscious change coach, success coach, NLP practitioner, and hypnosis practitioner and implement our 0 to $100k Coach Method™ as your build a profitable brand. 
Profiling successful people who don't drink and where the alcohol-free lifestyle and entrepreneurship collide. Subscribe to the Euphoric AF YouTube channel.
Read Euphoric: my HarperCollins bestseller on losing the desire for alcohol while getting high on your dream life. Be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today or grab your free chapter here. 
Follow @euphoric.af on Instagram. 
Please do rate, review, and subscribe so we can continue spreading our message far and wide!