Extrology: Mastering People, Performance & Purpose

• The Cultural Catalyst Behind iplicit’s Stellar Growth with CEO, Lyndon Stickley #139

  Send us a textLyndon Stickley has built and exited 6 companies, scaled through chaos, and sold for 9 figures - there’s no substitute for the graft and experience he brings to iplicit.He’s CEO of a SaaS platform which is one of the UK’s fastest growing, not because of what it does, but because of how it operates.What can’t be replicated is iplicit’s culture, the DNA running deep in a team growing unfathomably quickly… that’s at the heart of today’s utterly unmissable episode of Extrology.Lee and Lyndon discuss:Strategic scaling in an untapped market segmentThe restraint and vision behind Lyndon’s decision to focus on the UK marketCulture as iplicit’s competitive edge, and how you scale it to a huge, ever-expanding teamTalent acquisition in a market where geography is irrelevantLong-term perspective vs instant gratificationLessons on trust, clarity and cultureLyndon Stickley:https://www.linkedin.com/in/lyndon-stickley-bab38b78/iplicit: https://www.linkedin.com/company/iplicit/Get in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

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• Kill Your Darlings: The Art of Reinvention with Co-Founder & CEO of Salesmsg, Chris Brisson #138

  Send us a textChris Brisson made a public decision to kill the company he’d built, live in front of 34,000 customers. Why did Call Loop have to fall for Salesmsg to rise in its wake? That’s the million dollar question for a Co-Founder who builds in silence what others try to shout into existence.This episode of Extrology is a record of the success that’s found by overcoming your old ways, and building systems that scale under pressure.Lee and Chris discuss:Chris' bold, deliberate choice to "kill" his previous business to rebuild anew with SalesmsgHow bringing in the right co-founders and team members can unlock potential Embracing a mindset of constant refinement, treating every business department as a "product" that can be optimisedTexting as a sacred channel to reach your customersThe continuous unlearning of old management styles that drives Chris’ growth as a leaderChris Brisson: https://www.linkedin.com/in/chrisbrisson/Salesmsg:https://www.linkedin.com/company/salesmsg/https://www.salesmessage.com/Get in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

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• 5 Hard Lessons From The Mic: Reflecting on 5 Years of Extrology with Lee Cooper #137

  Send us a textExtrology launched with little representing commercial plans, or a big question to answer - yet 5 years on, it’s taught us so much about others, and about ourselves.What we’ve uncovered about the extraordinary amounts to a free MBA every week, and so this week I’m sharing five of the most powerful lessons that have changed the way I lead my life.This episode covers:The ability to listen not in order to respond, but to understandWhy consistency reigns supremeHow to find your voiceThe real differentiator that sets high achievers apartPressure’s role in revealing what’s rehearsed and what’s realGet in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

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• The Time Billionaire: How to Lead Without Burnout with Forbes Contributor and Writer, Rebecca Shaddix #136

  Send us a textThis week’s Extrology is not a productivity pep talk, it’s an exposé of all the habits you’ve been telling yourself you’ll change, but never have…Rebecca Shaddix is a Founder, Forbes contributor, and a formidable voice on the real cost of success in high performance environments.She’s built a philosophy from first-hand burnout, which places her perfectly to deconstruct the dangerous myths driving pseudo-productivity today.Drop the hero complex and reclaim your time, as Rebecca joins us on an unmissable hour of the Extrology podcast.Lee and Rebecca discuss:Redefining productivity by focusing on intentional micro-moments, strategic output, and personal well-being The concept of being a "Time Billionaire" purposefully investing your time rather than simply spending itStrategies to identify and interrupt unproductive habitsEmbracing acceptable mistakes, and learning to pick your priorityRebecca Shaddix: https://www.linkedin.com/in/rebeccashaddix/Get in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

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• The Holy Grail of Flexible Leadership with Leadership Coach, Author and Speaker, Kevin Eikenberry #135

  Send us a textFlexible leadership isn't about style or softness. It's about letting go of ego, and prioritising what's truly needed with precision.Kevin Eikenberry is one of the most recognised voices in leadership development over the past three decades, building a 30 year business around one idea, that great leaders don't cling to rigid playbooks. This isn't a conversation about frameworks. It's about identity. Kevin himself had to unlearn the habits that made him successful, shifting with modern leadership. Discover how you can do the same - join us for an unmissable episode of Extrology…Lee and Kevin discuss:Flexible leadership as a mindset, adapting to changing circumstancesThe critical role of self-reflection Influencing outcomes and people, not controlling themThe need to balance discomfort with a compelling vision that inspires actionKevin Eikenberry: https://kevineikenberry.com/flexible/https://www.linkedin.com/in/kevineikenberry/Get in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/

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