Extrology: Mastering People, Performance & Purpose

Most digital products reflect the people who build them, not the people who use them. 
That insight led Alwar Pillai to build Fable, a company with 70% of its workforce living with a disability - they’re a business that wholly promises to practice what they preach.
They’ve brought people with disabilities into the heart of product development for some of the most recognised brands in the world; Microsoft, Walmart, Meta and Figma to name but a few.
So how did Alwar build something that’s scaled true to her vision, and how has she navigated the journey from designer to Founder, to CEO, and back out again? Join us on this week’s episode of Extrology.
Lee and Alwar discuss:
Designing beyond the “average user”
The journey from compliance to usability in accessibility
Building Fable as a bridge between disabled users and tech giants
Leadership, succession, and letting go as a founder
AI bias and the future of inclusive products
Alwar Pillai:
https://www.linkedin.com/in/alwarpillai/
Fable:
https://makeitfable.com/
https://www.linkedin.com/company/makeitfable/
Send us a text
Get in touch: [email protected]

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Starting a business is a deeply irrational act - yet Christoph Lippuner was driven to create purpose for not just his own life, but for the whole healthcare sector.
Semble was born from a very personal experience in Christophe's family and from the realisation that healthcare professionals often have systems working against them, rather than for them. 
This week’s episode of Extrology is focused around building from crisis, making trust the real product in healthcare, and how a founder learns to become a CEO without losing the mission.
Lee and Christoph discuss:
The Founder to CEO Transition, and Letting Go
Purpose and Personal Story in Entrepreneurship
Fixing Healthcare Through Trust and Interoperability
Reducing Clinician Burnout and Admin Overload
Mindfulness, Creativity and Sustainable Leadership
Christoph Lippuner: https://www.linkedin.com/in/christoph-lippuner-9a0b6951
Semble
https://www.semble.io/
https://www.linkedin.com/company/semble-health/
Send us a text
Get in touch: [email protected]

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Some stories are told for inspiration, some for entertainment, but a very few become instruction manuals for the next generation. 
Today’s Extrology episode documents one such manual, written by a leader forged through experiences at Oracle, Salesforce and Siebel Systems - Steve Garnett.
He grew up in a council house in Liverpool, mentored by one maths teacher who changed everything. 
Behind Steve’s work scaling some of the most iconic tech machines in history, lies a lesson in systems, scar tissue and scale with soul. 
What Steve's doing now with education, legacy and angel investing reveals not just how to build billion dollar companies, but how to build the kind of life that compounds…
Lee and Steve discuss:
The power of resilience and mentorship in shaping a life and career
Leadership at Oracle, Siebel, and Salesforce, and how they maintain high-performing 
The critical role of core values
Challenges and opportunities presented by technological revolutions, and the need for leaders to adapt and drive change from the top
Legacy, philanthropy, and giving back
Steve Garnett: https://www.linkedin.com/in/stgarnett/?originalSubdomain=uk
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Get in touch: [email protected]

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Lyndon Stickley has built and exited 6 companies, scaled through chaos, and sold for 9 figures - there’s no substitute for the graft and experience he brings to iplicit.
He’s CEO of a SaaS platform which is one of the UK’s fastest growing, not because of what it does, but because of how it operates.
What can’t be replicated is iplicit’s culture, the DNA running deep in a team growing unfathomably quickly… that’s at the heart of today’s utterly unmissable episode of Extrology.
Lee and Lyndon discuss:
Strategic scaling in an untapped market segment
The restraint and vision behind Lyndon’s decision to focus on the UK market
Culture as iplicit’s competitive edge, and how you scale it to a huge, ever-expanding team
Talent acquisition in a market where geography is irrelevant
Long-term perspective vs instant gratification
Lessons on trust, clarity and culture
Lyndon Stickley:
https://www.linkedin.com/in/lyndon-stickley-bab38b78/
iplicit: https://www.linkedin.com/company/iplicit/
Send us a text
Get in touch: [email protected]

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/

Chris Brisson made a public decision to kill the company he’d built, live in front of 34,000 customers. 
Why did Call Loop have to fall for Salesmsg to rise in its wake? That’s the million dollar question for a Co-Founder who builds in silence what others try to shout into existence.
This episode of Extrology is a record of the success that’s found by overcoming your old ways, and building systems that scale under pressure.
Lee and Chris discuss:
Chris' bold, deliberate choice to "kill" his previous business to rebuild anew with Salesmsg
How bringing in the right co-founders and team members can unlock potential 
Embracing a mindset of constant refinement, treating every business department as a "product" that can be optimised
Texting as a sacred channel to reach your customers
The continuous unlearning of old management styles that drives Chris’ growth as a leader
Chris Brisson: 
https://www.linkedin.com/in/chrisbrisson/
Salesmsg:
https://www.linkedin.com/company/salesmsg/
https://www.salesmessage.com/
Send us a text
Get in touch: [email protected]

Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/