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Extrology: Mastering People, Performance & Purpose

Lee Cooper
Extrology: Mastering People, Performance & Purpose
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  • The Hidden Cost of Hypergrowth: Lessons from Salesforce, Oracle and Siebel with Steve Garnett #140
    Some stories are told for inspiration, some for entertainment, but a very few become instruction manuals for the next generation. Today’s Extrology episode documents one such manual, written by a leader forged through experiences at Oracle, Salesforce and Siebel Systems - Steve Garnett.He grew up in a council house in Liverpool, mentored by one maths teacher who changed everything. Behind Steve’s work scaling some of the most iconic tech machines in history, lies a lesson in systems, scar tissue and scale with soul. What Steve's doing now with education, legacy and angel investing reveals not just how to build billion dollar companies, but how to build the kind of life that compounds…Lee and Steve discuss:The power of resilience and mentorship in shaping a life and careerLeadership at Oracle, Siebel, and Salesforce, and how they maintain high-performing The critical role of core valuesChallenges and opportunities presented by technological revolutions, and the need for leaders to adapt and drive change from the topLegacy, philanthropy, and giving backSteve Garnett: https://www.linkedin.com/in/stgarnett/?originalSubdomain=ukSend us a textGet in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
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  • The Cultural Catalyst Behind iplicit’s Stellar Growth with CEO, Lyndon Stickley #139
    Lyndon Stickley has built and exited 6 companies, scaled through chaos, and sold for 9 figures - there’s no substitute for the graft and experience he brings to iplicit.He’s CEO of a SaaS platform which is one of the UK’s fastest growing, not because of what it does, but because of how it operates.What can’t be replicated is iplicit’s culture, the DNA running deep in a team growing unfathomably quickly… that’s at the heart of today’s utterly unmissable episode of Extrology.Lee and Lyndon discuss:Strategic scaling in an untapped market segmentThe restraint and vision behind Lyndon’s decision to focus on the UK marketCulture as iplicit’s competitive edge, and how you scale it to a huge, ever-expanding teamTalent acquisition in a market where geography is irrelevantLong-term perspective vs instant gratificationLessons on trust, clarity and cultureLyndon Stickley:https://www.linkedin.com/in/lyndon-stickley-bab38b78/iplicit: https://www.linkedin.com/company/iplicit/Send us a textGet in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
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  • Kill Your Darlings: The Art of Reinvention with Co-Founder & CEO of Salesmsg, Chris Brisson #138
    Chris Brisson made a public decision to kill the company he’d built, live in front of 34,000 customers. Why did Call Loop have to fall for Salesmsg to rise in its wake? That’s the million dollar question for a Co-Founder who builds in silence what others try to shout into existence.This episode of Extrology is a record of the success that’s found by overcoming your old ways, and building systems that scale under pressure.Lee and Chris discuss:Chris' bold, deliberate choice to "kill" his previous business to rebuild anew with SalesmsgHow bringing in the right co-founders and team members can unlock potential Embracing a mindset of constant refinement, treating every business department as a "product" that can be optimisedTexting as a sacred channel to reach your customersThe continuous unlearning of old management styles that drives Chris’ growth as a leaderChris Brisson: https://www.linkedin.com/in/chrisbrisson/Salesmsg:https://www.linkedin.com/company/salesmsg/https://www.salesmessage.com/Send us a textGet in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
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  • 5 Hard Lessons From The Mic: Reflecting on 5 Years of Extrology with Lee Cooper #137
    Extrology launched with little representing commercial plans, or a big question to answer - yet 5 years on, it’s taught us so much about others, and about ourselves.What we’ve uncovered about the extraordinary amounts to a free MBA every week, and so this week I’m sharing five of the most powerful lessons that have changed the way I lead my life.This episode covers:The ability to listen not in order to respond, but to understandWhy consistency reigns supremeHow to find your voiceThe real differentiator that sets high achievers apartPressure’s role in revealing what’s rehearsed and what’s realSend us a textGet in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
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  • The Time Billionaire: How to Lead Without Burnout with Forbes Contributor and Writer, Rebecca Shaddix #136
    This week’s Extrology is not a productivity pep talk, it’s an exposé of all the habits you’ve been telling yourself you’ll change, but never have…Rebecca Shaddix is a Founder, Forbes contributor, and a formidable voice on the real cost of success in high performance environments.She’s built a philosophy from first-hand burnout, which places her perfectly to deconstruct the dangerous myths driving pseudo-productivity today.Drop the hero complex and reclaim your time, as Rebecca joins us on an unmissable hour of the Extrology podcast.Lee and Rebecca discuss:Redefining productivity by focusing on intentional micro-moments, strategic output, and personal well-being The concept of being a "Time Billionaire" purposefully investing your time rather than simply spending itStrategies to identify and interrupt unproductive habitsEmbracing acceptable mistakes, and learning to pick your priorityRebecca Shaddix: https://www.linkedin.com/in/rebeccashaddix/Send us a textGet in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
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About Extrology: Mastering People, Performance & Purpose

Extrology isn’t just a podcast, it’s a movement.People. Performance. Purpose. These three elements define success, yet most people struggle to master them. Extrology exists to change that.Each episode brings you exclusive, in-depth conversations with world-class leaders, entrepreneurs, and high performers - people who have built careers, businesses and legacies that matter. We uncover the strategies, mindsets and decisions that separate those who thrive from those who stay stuck.More than just inspiration, this podcast is about real insights you can implement today - tools to help you think, act, and connect like the top 1%.If you’re ready to push beyond limits and build a life of real impact, subscribe now. Welcome to Extrology. Come and join the movement www.extrology.com
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