Girl, Choose Yourself!

January asks us to reinvent ourselves overnight.
But our bodies, and the natural world, tell a different story.
In this episode, Eimear invites you into the quieter turning point that arrives in early February, when the light begins to return, and something inside us starts to stir again.
Through the Celtic festival of Imbolc and the story of Brigid — goddess, saint, healer, poet, and keeper of the flame — we explore how renewal actually happens: slowly, invisibly, and from the inside out.
This conversation is also a reminder that women’s stories, like our own power, are often softened, rewritten, or overlooked — and yet they endure. And maybe parts of you are ready to return too.
We also explore how cultures across the world mark this late-winter threshold, including Lunar New Year traditions, all pointing toward the same truth: life awakens quietly before it blooms.
If you’ve felt pressure to have everything figured out already this year, this episode is an invitation to soften, listen, and reconnect with what’s ready to grow now.
In this episode, we explore:
Why January 1 rarely feels like a true beginning
What the Celtic festival of Imbolc represents
Who Brigid was before she became a saint
Why women’s stories often disappear — and how they return
The connection between seasonal rhythms and personal renewal
A simple ritual to mark this turning point in your own life
A poetic blessing for stepping into what’s next
Reflection for this week:
What part of you is ready to come back into the light?
Next episode: We begin a new season of conversations with extraordinary women who are shaping culture, business, creativity, and leadership in powerful ways — starting next week with our conversation with the founder of the travel app GreetHer, which is changing the way women travel and connect.
If this episode resonated, share it with a friend who might need the reminder: the light is returning — and so are we.
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CONNECT WITH EIMEAR
Free Resources and More: https://stan.store/eimearzone
Explore Working With Eimear:
Book a Call: https://eimearzone.as.me/breakthrough
📱 Instagram: @eimearzonecoach
💻 Website: eimearzone.com 📧
Email: [email protected]
Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.
© 2025 Eimear Zone Coaching. All rights reserved.

Confidence doesn’t disappear by accident.
It’s shaped, slowly, quietly, by what we grow up surrounded by and taught to accept as “normal.”
The voices we’re used to hearing in charge.
The roles women are expected to play without comment.
The subtle signals about who gets to lead, who is meant to serve, and who should soften themselves to fit in.
This episode explores how those invisible defaults influence women’s confidence, ambition, and sense of what’s possible — and why so many capable women end up second-guessing themselves, shrinking their dreams, or feeling they’re “asking too much.”
It’s also a conversation about unlearning.
About what it takes to stop absorbing bias as truth and how we can raise the next generation to see what’s baked into culture, language, technology, and everyday life… and choose differently.
If you’re committed to building a bigger life and helping your children grow up with a stronger sense of self-trust, this episode will give you a lot to think about.
Listen if you’re ready to:
Question the assumptions you’ve inherited
Unlearn habits that keep you self-editing
Model confidence and awareness for your children
Stop mistaking conditioning for truth
Share Your Thoughts
CONNECT WITH EIMEAR
Free Resources and More: https://stan.store/eimearzone
Explore Working With Eimear:
Book a Call: https://eimearzone.as.me/breakthrough
📱 Instagram: @eimearzonecoach
💻 Website: eimearzone.com 📧
Email: [email protected]
Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.
© 2025 Eimear Zone Coaching. All rights reserved.

If you’ve been circling the thing you really want — the book, the business, the bold new chapter — but you keep putting it off, this episode is for you.
In today’s episode, I break down what behavioral science actually says about procrastination (spoiler: it’s not laziness), share practical ways to get traction fast, and then I go into the part that doesn’t get acknowledged enough: the very real context women carry — from self-vigilance and workplace “editing” to the exhausting performance expectations we’ve been sold for decades.
This isn’t about pushing harder.
It’s about getting honest… and getting moving.
In this episode, we cover:
What procrastination really is (and why it’s not a discipline problem)
The most common reasons we delay the work that matters most
3 practical strategies to break procrastination and build momentum
Why procrastination hits differently for women — especially in midlife
How visibility, self-monitoring, and cultural expectations keep women stuck on the sidelines
Why “anti-aging”  marketing has become yet another way to sell women fixes
How to stop waiting and start your next chapter now
✅ Ready to get out of the Waiting Room?
Done Waiting is my 14-day guided audio experience to help you stop procrastinating and start moving — one brave step at a time.
🎧 Learn more + Get instant access here:
 https://stan.store/eimearzone/p/done-waiting-
Share Your Thoughts
CONNECT WITH EIMEAR
Free Resources and More: https://stan.store/eimearzone
Explore Working With Eimear:
Book a Call: https://eimearzone.as.me/breakthrough
📱 Instagram: @eimearzonecoach
💻 Website: eimearzone.com 📧
Email: [email protected]
Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.
© 2025 Eimear Zone Coaching. All rights reserved.

Many women move through life with a quiet, persistent thought in the background: something is wrong with me.
Not loudly.
Not dramatically.
Just enough to keep self-acceptance slightly out of reach.
In this episode, Eimear explores how that belief takes root — not because women are failing, but because the standards we measure ourselves against were never designed with women’s lives, bodies, or responsibilities in mind.
When success is defined around linear careers, uninterrupted productivity, and constant emotional regulation, it’s no wonder so many women turn systemic pressure into personal shame.
This conversation is not about fixing yourself.
It’s about understanding why self-love so often feels conditional — and how to begin relating to yourself with more kindness, realism, and care.
If you’ve ever felt like you’re constantly trying to “get yourself together” before you’re allowed to rest, belong, or feel okay, this episode is for you.
Share Your Thoughts
CONNECT WITH EIMEAR
Free Resources and More: https://stan.store/eimearzone
Explore Working With Eimear:
Book a Call: https://eimearzone.as.me/breakthrough
📱 Instagram: @eimearzonecoach
💻 Website: eimearzone.com 📧
Email: [email protected]
Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.
© 2025 Eimear Zone Coaching. All rights reserved.

As a new year begins, many women rush to set goals, habits, and resolutions — and yet so little actually changes.
Why?
Because most change doesn’t fail at the level of effort.
 It fails at the level of identity.
In this episode, Eimear explores the idea of A Case of Mistaken Identity — the subtle but powerful way we stay loyal to outdated versions of ourselves long after we’ve outgrown them.
You’ll discover how old survival patterns, once intelligent and necessary, can quietly hijack your choices, limit your confidence, and keep you tethered to a life that no longer fits.
This isn’t an episode about fixing yourself.
It’s about recognizing who you are no longer being, and creating space for something truer to emerge.
If you’ve felt the quiet pull toward more clarity, self-trust, and agency in your life, this episode is an invitation to begin the year differently.
What You’ll Hear in This Episode
Why goals alone rarely create real change
How “mistaken identity” keeps powerful women stuck in outdated patterns
The invisible loyalty we hold to an old self — and how to gently interrupt it
What it actually means to choose yourself in this season of life
A simple identity-interruption practice you can use anytime self-doubt shows up
How midlife becomes a reclamation — not a crisis
Key Takeaway
You are not broken.
You are not behind.
You are not lacking discipline or motivation.
You may simply be living out a Case of Mistaken Identity — and once you see it, you can choose differently.
Reflection Question
Where in your life might an outdated version of you still be making decisions, and what becomes possible when you stop giving her the final say?

Share Your Thoughts
CONNECT WITH EIMEAR
Free Resources and More: https://stan.store/eimearzone
Explore Working With Eimear:
Book a Call: https://eimearzone.as.me/breakthrough
📱 Instagram: @eimearzonecoach
💻 Website: eimearzone.com 📧
Email: [email protected]
Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.
© 2025 Eimear Zone Coaching. All rights reserved.