Girl, Choose Yourself!

There comes a moment in every woman’s life when the identity she has carried for years simply no longer fits. The patterns, roles, and ways of being that once kept her safe begin to fall away, creating a period of deep inner uncertainty. Because this episode releases in mid-December, at the threshold between endings and beginnings, it is an especially potent time to explore this transition. The end of the year naturally invites reflection, release, and the courage to step into a new identity.In this episode, Eimear dives into this liminal space: the dark night before the breakthrough.Through the lens of identity, psychology, and ancient ritual, she explores why letting go can feel like a kind of death, why becoming requires the release of old self-concepts, and what it means to navigate the “void” between the self you’ve outgrown and the self you are rising into.Inside the episode, she explores:Why letting go of an old self feels frightening and disorientingHow the “void” is a critical stage of transformation, not a mistakeWhat it looks like to assume the feeling of the woman you are becomingWhy the dark night is not collapse, but initiationHow ancient and contemporary practices help us metabolize endingsIf this episode resonates, the next step is to explore these themes more deeply in Eimear’s book, Choose Yourself — a powerful companion for any woman ready to return to herself and build a life anchored in truth, courage, and self-belief.For women who want structured support in becoming the next version of themselves, visit The Confidence Key — an 8-week immersion designed to guide you through the very transformation explored in this conversation.RESOURCES + LINKSChoose Yourself (Book): https://www.amazon.com/Choose-Yourself-Blueprint-Unapologetic-Authenticity-ebook/dp/B0DFRBX6R2The Confidence Key: https://eimearzone.com/confidence-coaching/Share Your ThoughtsCONNECT WITH EIMEAR Free Resources and More: https://stan.store/eimearzone Explore Working With Eimear: Book a Call: https://eimearzone.as.me/breakthrough 📱 Instagram: @eimearzonecoach 💻 Website: eimearzone.com 📧 Email: [email protected] Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts. © 2025 Eimear Zone Coaching. All rights reserved.

In this episode, Eimear explores what it truly means to choose yourself, even when that choice disappoints people. Drawing on the ideas from "The Courage to Be Disliked," she breaks down approval addiction, boundaries, life lies, and the deeper self-concept work required to finally live a life aligned with your truth.What would become possible in your life if you stopped organising everything around being liked?In this solo episode, Eimear dives into the fear that quietly shapes so many women's lives: the fear of being disliked. She unpacks the psychology of approval-seeking, how it leads to self-abandonment, and why boundaries are not only about the words you say but the self-concept you stand in. Inspired by Adler’s philosophy in "The Courage to Be Disliked," this episode offers both insight and practical steps for stepping into your authentic, aligned life.Topics explored in this episode include:Why approval feels safe and how it quietly dictates your choicesThe difference between performing and livingAdler’s core boundary question: Whose task is this?The relationship between The Elegant No (your words) and The Confidence Key (your self-concept)The concept of “life lies” and how they keep you stuckA personal story from Eimear about delaying sobriety and the fear beneath itWhy self-acceptance, not approval, is the foundation for confidenceFive practical ways to practice the courage to be disliked this weekThis episode is an invitation to reclaim your voice, your needs, and your truth without apology. Midlife is not too late to rewrite your story. It is the ideal time to begin.The Elegant No: https://stan.store/eimearzone/p/the-elegant-no-set-boundaries-without-guiltThe Confidence Key: https://eimearzone.com/confidence-coaching/Share Your ThoughtsCONNECT WITH EIMEAR Free Resources and More: https://stan.store/eimearzone Explore Working With Eimear: Book a Call: https://eimearzone.as.me/breakthrough 📱 Instagram: @eimearzonecoach 💻 Website: eimearzone.com 📧 Email: [email protected] Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts. © 2025 Eimear Zone Coaching. All rights reserved.

Feeling scattered as the year ends? This episode gives you a calmer, clearer way to approach goals — without pressure or perfectionism.We explore the simple shift that helps you move from overwhelmed to aligned: getting clear on what truly matters to you before you set any goals. You’ll learn why comparison and the endless scroll drain your energy, how to reconnect with your inner compass, and how your “Ultimate Concern” becomes the grounding force that makes every goal make sense.If you want a softer, more intuitive way to start your next chapter, this one’s for you.You’ll learn: – Why clarity beats motivation – How to hear your own direction again – What an “Ultimate Concern” is and why it changes everything – A powerful reflection to guide your year aheadA new year doesn’t require a new you — just a truer you.Share Your ThoughtsCONNECT WITH EIMEAR Free Resources and More: https://stan.store/eimearzone Explore Working With Eimear: Book a Call: https://eimearzone.as.me/breakthrough 📱 Instagram: @eimearzonecoach 💻 Website: eimearzone.com 📧 Email: [email protected] Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts. © 2025 Eimear Zone Coaching. All rights reserved.

We’ve all been told to “never give up” — but what if that mindset has a dark side? This episode breaks down new psychological research, highlighted in New Scientist, showing that relentless grit and pushing through at all costs can actually harm wellbeing… and that knowing when to quit is a powerful skill.Eimear unpacks the science behind healthy goal disengagement, why stopping is sometimes the smartest move you can make, and how letting go can open doors you couldn’t see while you were busy forcing something to work.If you’ve been wrestling with whether to keep going or walk away from a goal, this conversation will give you a fresh, liberating perspective.In This EpisodeThe surprising downside of “grit culture”Why stubborn persistence isn’t always a virtueWhat psychological research reveals about the benefits of quittingHow to recognise when a goal no longer fitsThe difference between giving up and making an aligned decisionA simple framework to help you know whether it’s time to let goLinksBook a Breakthrough Call: https://eimearzone.as.me/breakthroughLearn more about The Confidence Key: https://eimearzone.com/confidence-coaching/Buy Eimear's Books on Amazon: https://www.amazon.com/stores/Eimear-Zone/author/B07KFYZW3HShare Your ThoughtsCONNECT WITH EIMEAR Free Resources and More: https://stan.store/eimearzone Explore Working With Eimear: Book a Call: https://eimearzone.as.me/breakthrough 📱 Instagram: @eimearzonecoach 💻 Website: eimearzone.com 📧 Email: [email protected] Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts. © 2025 Eimear Zone Coaching. All rights reserved.

A simple TikTok question about pajamas turned into 25,000+ views in less than 24 hours and hundreds of comments — and revealed something big: women everywhere are choosing comfort first. Not as giving up, but as tuning in. This week, Eimear explores why PJs-by-7pm is becoming the new normal… and a surprisingly honest expression of who we are now.This episode started with one question I posted on TikTok: “How early are you getting into your PJs now that the days are shorter?”The response? Over 25K views and a flood of comments from women saying things like:“As soon as I get home.”“Pulling the bra off in the car.”“I’m 46 — I don’t have the energy to be uncomfortable anymore.”“Day PJs, night PJs, garden PJs.”What I thought was a tiny moment turned into a whole conversation:Women choosing comfort. Women choosing rest.Women choosing themselves — without apology.In this episode, I talk about:Why so many of us are leaning into comfortHow PJs have become the unofficial “clocking out” signalThe little rituals women use to unwindAnd how my fashion-loving self is still very much here… just with softer clothes in the eveningsI also share a few pajama brands I love — nothing fancy, just things that feel good — and I’d love to hear your favourites too.Brands mentioned:Asceno (women-founded) : https://www.asceno.com/collections/pyjamasEberjey: https://eberjey.com/collections/the-cozy-shopOlivia von Halle (navy velvet set = Christmas list!) : https://oliviavonhalle.com/collections/luxury-silk-pyjama-setPrintfresh (women-owned, fun & budget-friendly) : https://printfresh.com/👉 Watch the original TikTok here: https://www.tiktok.com/@coacheimearzone/photo/7571695181049744670Your turn: Tell me your PJ routine — and your favorite brands, especially women-owned ones. I want to share them.Share Your ThoughtsCONNECT WITH EIMEAR Free Resources and More: https://stan.store/eimearzone Explore Working With Eimear: Book a Call: https://eimearzone.as.me/breakthrough 📱 Instagram: @eimearzonecoach 💻 Website: eimearzone.com 📧 Email: [email protected] Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts. © 2025 Eimear Zone Coaching. All rights reserved.