Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

159 episodes

Margin Bidding vs POAS in Google Ads: Why Grouping by Margin Isn't the Same as Bidding for Profit
20/07/2026 | 6 mins.
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Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you.
In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down a real audit finding that exposes why static margin-based campaign structures can't account for the factors that determine whether an order is truly profitable. Shipping costs by location, bulk purchase quantities, return rates, and basket complexity, and why only feeding profit as a conversion value into Google Ads can actually solve this.
Learn why a low-margin product isn't necessarily unprofitable, why a high-margin product hitting your ROAS target can still lose you money, and why the nuance between margin bidding and POAS is one of the most misunderstood distinctions in ecommerce Google Ads.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
Google Ads August Update: Target ROAS & CPA Is Changing - Your Campaigns Will Spend More If You Do Nothing
12/07/2026 | 9 mins.
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Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse.
In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing on August 17th, why your bid targets are shifting from a floor to a magnet that pulls performance toward the number you set, and why accounts that have been comfortably overperforming their targets are the most exposed.
Learn why the conservative targets many advertisers set and forgot are now an open instruction for Google to loosen bids, chase more volume, and close the gap between target and actual performance, at your expense.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
When Google Ads Will Never Work: 4 Signs You Should Walk Away (From a Google Ads Expert)
05/07/2026 | 12 mins.
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Sometimes Google Ads will never work, not because of poor management, but because the conditions simply don't support it.
In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers an honest assessment of the four structural reasons an ad account is destined to underperform regardless of how well it's run.
Learn why Google is fundamentally a demand capture and physical availability channel, why it should almost never be your first marketing channel, and what to fix before spending another penny on paid search. If your account has never quite worked and you can't figure out why, this episode will give you the honest answer your Google Ads expert might not have told you.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)
28/06/2026 | 14 mins.
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Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center.
In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through 14 of the most common Google Merchant Center mistakes he sees in real accounts, from unresolved product disapprovals, outdated feeds, and account-level misrepresentation suspensions, to neglected custom labels, unused add-ons, automated discounts, and the content API migration deadline that could break your feed entirely.
Learn what a clean, healthy Merchant Center actually looks like, why pricing insights and supplemental feeds are two of the most underused levers in shopping, and how to fix the issues that are quietly costing you visibility, clicks, and conversions. If you haven't checked your Merchant Center recently, this episode is the audit you didn't know you needed.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)
21/06/2026 | 18 mins.
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ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money.
In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly why ROAS is a flawed optimisation signal for most ecommerce businesses, how to feed profit data directly into the Google Ads algorithm using conversion value rules, server-side tracking via Stape, or Profit Metrics, and why switching to target POAS can completely change which products Google chooses to prioritise.
One client went from hovering at break-even despite a 20x on-platform ROAS to their most profitable week in the agency's entire collaboration, in under seven days of switching to profit-based conversion values. If you're scaling spend but profits aren't following, this episode will show you exactly why and what to do about it.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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About Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you.In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level.We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice.With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away.Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing

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