In today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with AI in a way that sounds like you and connects with your dream clients.We’ll cover:Why AI content often sounds so generic (and how to fix it)How to feed AI your real voice and contextEasy prompts that help AI collaborate with you—not take overHow to use AI for brainstorming, decision-making, and content planningThe tool I use to make every AI interaction faster and more accuratePlus: I’ll show you how to get started today without feeling overwhelmed—and how to build your own Marketing Field Guide when you’re ready to level up.🔗 Links Mentioned:Grab AI Weekly (Free Prompts + Guide): dearkatebrandstrategy.com/aiweeklyDiscover Your Brand Blend with Marketing Trail Mix: dearkatebrandstrategy.com/trailmix Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
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The 5 Questions Your Homepage Must Answer to Convert Clicks to Clients
Five Essential Questions Your Homepage Must AnswerYour homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make sure your homepage clearly states what you do, followed by defining your audience. Next, distinguish what makes you different and guide visitors on what to do next. Lastly, build trust by showcasing testimonials and social proof. Bonus tips include leveraging SEO strategies and starting with your services or about page if you're stuck.00:00 Introduction: The Importance of Your Homepage00:16 Question 1: What Do You Do?01:07 Question 2: Who Do You Help?02:25 Question 3: What Makes You Different?03:04 Question 4: What Should They Do Next?03:28 Question 5: Why Should They Trust You?04:14 Bonus Tips and Recap Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
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7 Ways AI Can Help You DIY Your Website
Ever feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways AI can make your DIY website journey faster, easier, and stress-free.We’re covering: ✅ How AI can help with SEO & competitor research so you stand out ✅ Using AI to write website copy that connects & converts ✅ AI-powered brand colors, fonts, and mood boards ✅ Generating custom stock photos to match your brand ✅ AI-assisted layout & design inspiration to make your site shine ✅ Adding custom code (without knowing how to code!) ✅ Using AI for market research & ideal client insightsIf you’re a small business owner, creative entrepreneur, or service provider DIY-ing your website, this episode is packed with actionable tips to help you work smarter, not harder!🔗 Mentioned Resources & Links: Website Writer AI – AI-Powered Copywriting for Showit Free Website Checklist – Make Sure You Have the Essentials💬 Which AI trick are you most excited to try? Let’s chat! DM me on Instagram [@dearkatebrandstrategy] or leave a review & let me know!🎧 Love this episode? Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify! Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
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How to Create Brand Guidelines for Consistent, Easy Marketing
Struggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should.In this episode, I’ll break down:✅ Why brand consistency builds trust and increases sales (by 10-20%!)✅ The key elements of brand guidelines that make marketing easier✅ How to stop wasting time on content that doesn’t feel right✅ How to create brand guidelines that help you show up confidently Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
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STOP Believing These Website Myths! (They’re Holding Your Business Back)
If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and work for you 24/7—if it’s built strategically.In today’s episode, we’re tackling 9 common website myths that keep small business owners from getting real results online. From the belief that "if you build it, they will come" to thinking "social media is enough," these myths could be costing you clients and sales.📌 In This Episode, You’ll Learn:✅ Why SEO isn’t as complicated as you think✅ Why a pretty website alone won’t get you bookings✅ The real reason free website builders and AI tools can hurt your business✅ Why social media is NOT a replacement for your website✅ How to turn your site into a lead-generating machine (without constantly rebuilding it)🎧 Episode Breakdown & Timestamps:00:00 Welcome – Why website myths are hurting your business00:43 Myth #1: "If I build it, they will come" (Why your website needs strategy, SEO, and content)01:38 Myth #2: "A pretty website is all that matters" (Why visuals alone won’t get you clients)02:35 Myth #3: "I can just use a free website builder or AI" (Why free tools may cost you in the long run)03:40 Myth #4: "I don’t need a website, social media is enough" (Why your website is your brand’s home base)05:10 Myth #5: "SEO is too complicated for DIYers" (SEO is simpler than you think!)06:25 Myth #6: "I just need to buy a template and fill in the blanks" (Why templates need customization)07:30 Myth #7: "Mobile design doesn’t matter that much" (Most visitors browse on mobile first!)08:20 Myth #8: "Websites are just online brochures" (Your website should work like a salesperson)09:12 Myth #9: "I can just set it and forget it" (Why website updates keep your business visible)10:30 What to do next – How to build a website that sells for you💡 Resources & Next Steps:🚀 Want to stop second-guessing your website? Build a strategic site that helps you get found, attract ideal clients, and grow your business—without the guesswork.🎯 Join Brand Base Camp for expert guidance, live support, and all the tools you need to create a website that works for you:👉 dearkatebrandstrategy.com/bbc📢 Let’s Connect!✨ Have a question about today’s episode? DM me on Instagram [@dearkatebrandstrategy] or leave a review!✨ Loved this episode? Share it with a fellow entrepreneur who needs a website that works!🎙️ Subscribe & ReviewDon’t forget to subscribe so you never miss an episode! If you found value in today’s episode, leave a review—it helps more small business owners get the website clarity they need. Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com
Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com
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