Beyond Marketing - The Podcast.

In this episode of Beyond Marketing, The Podcast, Maira Genovese sits down with Bernardo Vasconcelos, one of the world's most sought-after hairstylists and founder of luxury haircare brand BCO, for an unfiltered conversation about building an empire from nothing, and what it really takes to stay at the top.
From selling Yakult outside his mum's garage salon in São José dos Campos, to washing hair in a bathtub in his studio flat, to flying to Dubai after a single Instagram DM, Bernardo's story is a masterclass in hunger, resilience, and the power of personal brand. They discuss why being busy is not the same as being productive, what tough leadership really looks like, and why success today means owning your time, not your schedule.
A raw, honest, and deeply inspiring conversation about entrepreneurship, loyalty, faith, and never losing yourself on the way up.

What does it really take to turn one of Britain's simplest desserts into one of the UK's most loved food brands?
In this episode, Maira Genovese, Founder & CEO of MG Empower, sits down with Kim Innes, Founder of Humble Crumble, to explore the unexpected journey behind one of the UK's most loved food brands.
Together, they discuss why the best brands are built by listening rather than telling, how a simple dessert became a powerful vehicle for connection, and why Kim describes starting Humble Crumble as "my feminist act." They also go behind the scenes of Humble Crumble's first-ever brand collaboration with Mugler, revealing how creative trust, shared values and sensory storytelling came together.
A heartfelt conversation about creativity, resilience and building brands that people don't just buy from, but they genuinely love.

In this episode, Niamh O'Donoghue Head of Content Strategy and Social Media at Stella McCartney, sits down with Maira Genovese, Founder & CEO of MG Empower, to explore the extraordinary journey that took her from relearning how to walk after a life-changing spinal condition to leading the content strategy for one of the world leading fashion houses.
With a career spanning British Vogue and Victoria Beckham, Niamh has helped shape the storytelling of some of fashion's most influential brands. Together, Maira and Niamh discuss how writing became her path to healing, the lessons adversity taught her about success and leadership, the evolution of social media and luxury storytelling. Why the best brands, such as Jacquemus and Miu Miu, are choosing quality over quantity, and how AI is changing the future of content while making human creativity more valuable than ever.
A powerful conversation about resilience, purpose, storytelling and finding your voice in a world full of noise.

What makes a space unforgettable? And why do some environments instantly make us feel calm, inspired or connected?
In this episode of Beyond Marketing, Maira Genovese sits down with internationally recognised architect and ELLE Decor USA A-List designer Juliana Vasconcellos to explore the psychology of space and the powerful role architecture plays in shaping human emotion, behaviour and experience.
Together, they discuss why the future of retail is rooted in experience rather than products, how architecture influences brand perception, the importance of authenticity in creative careers, and why staying curious has been the key to Juliana’s continued success.
A fascinating conversation for architects, designers, marketers, brand builders and anyone interested in understanding how great spaces shape the way we feel.

Why do some marketing agencies thrive while others struggle to survive?
In this episode of Beyond Marketing, Maira Genovese sits down with agency growth advisor and expert Ivan Fernandes to unpack the realities of building, scaling and reinventing independent agencies in today’s rapidly changing industry.
Drawing on more than two decades of experience across global agency groups, challenger networks and independents, Ivan shares why the traditional agency model is under pressure, what clients are really looking for from their partners, and why the future may belong to smaller, more focused and founder-led businesses.
Together, they explore the emotional realities of entrepreneurship, the hidden challenges of growth and M&A, why money can fundamentally change a business, and why insight, creativity and human connection remain the true competitive advantage in the age of AI.
A must-listen for agency founders, leaders and marketers navigating their next chapter.