Konnected Minds Podcast

From understanding that you cannot just wake up and become the MP for Kasoa or expect that buying Tom Tom for somebody will make you successful to learning the brutal truth that building wealth requires going through a process and buying shares then forgetting about them for one year to be amazed by the returns, and why the harsh reality about money is that if you're not disciplined you cannot grow money and you cannot keep money which is exactly why young people need to cut down expenses like the NSS personnel who sees their boss buying 100 cedis jollof and wants to do the same when the boss has worked hard to be where he is while the NSS person is barely making enough to survive let alone spend 100 cedis on lunch, the financial literacy educator who teaches people through 30 Seats Challenge that saving money is hard and the level of discipline required for a teenager to save money is something we don't speak about enough because when you're 17 years old working in London teaching piano for 18 pounds an hour on Wednesdays doing three or four hours but never saving any money it proves that even when money comes easy it's hard to save, the young man who got 30 pounds a week from the government just for going to school but never saved anything probably sending it back home for siblings proving that without discipline and a clear purpose money disappears into Mx90s trainers and immediate gratification, the reality that in Ghana temptation is everywhere because when you're sitting in a trotro with 500 cedis in your pocket the woman selling chewing gum comes around the one selling polo comes around almost pushing it down your nose to buy it and once you get off you see roadside sellers selling plantain and by the time you get home food is not ready so you buy from the seller right outside making it incredibly difficult to save, the wisdom that because it's hard not a lot of people do it and that's the reason why people remain poor because the way people become wealthy is by being disciplined and only 5% just 5% of your habit just being a little bit more disciplined than the average person and you are winning, the phone case seller who walks into the studio without a shop but carries what she sells wherever she goes proving you don't need a shop or big capital to start a business because when someone teaches her that struggling savers just need to be 5% above the average person it's imprinted in her mind and she goes home and works within that 5% showing the power of mindset shifts, the young entrepreneur who explains that people don't start businesses because they want to start big when actually you can provide a service wherever you find yourself and clock it making 4,000 cedis profit selling phone cases without needing a storefront or massive investment, the challenge of changing mindsets when you see someone like Japan Can Be who sold six of his properties and went through the process but a normal person watching the podcast will see it as he's trying to bluff instead of asking what can I give up to make it like him proving we need to let go of our old ways of doing things, the memory of mothers saving money in handkerchiefs inside headdresses before learning about microfinances and growing their savings methods showing that your mindset needs to be able to change things because we do not sit on only ourselves we learn from people around us, the nostalgia of lifting up grandma's blue sheet on her table to find coins never more than three cedis underneath because she didn't have a bank account and mobile money was not available in her time but that's how she saved her money teaching the foundation of discipline, the stepfather who saved his money in the ceiling working as a farmer and chemical seller being smart about hiding his cash until one day somebody went to steal it.

Host: Derrick Abaitey

From understanding that savings alone is not enough to learning how to buy shares that can turn 10,000 cedis into 100,000 cedis in one year, and why the brutal truth about building wealth is that young people don't know the difference between shares and treasury bills when treasury bills are regulated by the government giving you fixed returns like water in a cup that's always there when you drink but shares are buying a part of a company like MTN or Gold or Ben's oil palm plantation where if the company does well your shares do well but you cannot determine when it's going to rise or fall, the financial literacy educator who breaks down Maslow's hierarchy explaining that self actualization is where people invest big time into shares that work for them and they do not necessarily have to do something else proving that even when Dr. McDonald says he's not where he wants to be we see him as self actualized but to him he is not showing the difference between social status and perception, the young woman teaching people through 30 Seats that in the typical Ghanaian environment if you die it is what is said about you after the death that matters because if you only had money to take care of yourself and your family and extended family but die right now they would say you didn't leave any property proving it is money it is money not just words, the reality that people comment in DMs asking why will I save my next of kin will come and chop the money when actually you need to work hard to change that perception and leave something behind, the process of buying shares starting with saving then taking a portion of that saving to investment using IC wealth app or Black Star app where you register get a CSD account buy the shares and move forward, the top three shares young people can invest in today being MTN shares which she personally invests in, Gold shares that went from 1,250 cedis last year to now being scarce, and Ben's oil palm plantation which is doing very well, the shocking revelation that one company appreciated by 1,000% meaning if you had saved 10,000 cedis last year now you're making 100,000 cedis from buying the shares proving the power of patient investment, the wisdom that nobody gets huge money in one minute and you can't just wake up and be the MP for Kasoa or expect that buying Tom Tom for somebody will make you successful because it's a process you need to go through, the discipline that shares teach you because if you're not disciplined you cannot grow money and you cannot keep money which is why young people need to cut down expenses like the NSS personnel who sees their boss buying 100 cedis jollof and wants to do the same when the boss has worked hard to be where he is, the confession from the host about working at 17 years old in London teaching a lady's son piano for 18 pounds an hour on Wednesdays doing three or four hours but never saving any money proving that the level of discipline required for a teenager to save money is something we don't speak about enough, the temptation of spending money on Mx90s trainers at 17 instead of saving showing how hard it is for young people to resist immediate gratification, the government money of 30 pounds a week just for going to school that was never saved or invested but probably sent back home for siblings proving that even when money comes easy without work it's hard to save unless you have a clear purpose and discipline.

Host: Derrick Abaitey

From interviewing coconut sellers making 300 to 500 cedis profit daily to teaching young people the brutal truth that if you do not want to be poor you have to understand that most of us are stuck on physiological needs of food shelter and clothing thinking that once we have money for these basics we are done when actually a coconut seller multiplying 300 cedis by five days by one month is making more than someone doing a white collar job in an office space proving there are no businesses better than another business but our minds are set to think certain businesses mean you are doing well while other businesses make people think you are joking when you are actually the one making real money on the streets, the financial literacy expert who has always been a money person not in a bad way but loves money because money makes a lot of things possible like buying a car or doing other things and started an accessory business right from university understanding that growing up as a typical African child you are not given money because the money is either handled by your father or given to your mother who gives it to you and even when you have to buy certain things you have to follow an adult because school fees was never handed over but you went to the bank with your father or mother just to be sure the fees was paid, the young woman who learned how to handle money by herself when entering university space where suddenly you are given your money because you are an adult kind of but made the painful mistake of lending her school fees to a friend who used it for betting and the money just got lost explaining why a lot of parents wouldn't want to give money to their children because if a friend mishandles the money who do you run to and it will be so sad if your parents struggled to get the money for you and you just mishandle it, the lesson that no money is enough which really struck her when watching an interview where someone big said he's not where he wants to be proving that even successful people feel they need more and you have to break out of being poor by venturing into businesses and understanding the lies we have been told about the way we should make money because there are businesses that immediately you mention people think you are doing well and other businesses where people do not even have time to believe it works because to them you are just on the streets, the educator from 30 Seats one of West Africa's leading digital platforms on financial literacy and youth empowerment who believes people can start businesses without money because she started by going to a friend's shop at Kasoa who sells phone accessories and after SHS the guy really trusted her so she would take phone cases go to school sell them make her profit and give him back the money proving that trust and starting small works, the conversation split into four parts taking you from not being able to save to saving a lot of money to invest covering the top three shares that young people can invest in today where one company appreciated by 1000% so if you had saved 10,000 cedis last year now you're making 100,000 cedis and why saving money is hard because the level of discipline required for a teenager to save money is something we don't speak about enough when a lot of people spend money on the wrong things but the most important thing is not how much you are saving but the discipline and the consistency.

Host: Derrick Abaitey

From breaking down the psychology of money and savings to teaching young people how to escape the betting trap and start real businesses with just 496 cedis, and why the brutal truth about why most people stay poor is because they only focus on the physiological needs of food shelter and clothing asking why do I need more money won't I die and let my next of kin come and enjoy when actually the money you're using for betting could buy a sachet of pure water that you sell and make profit and thrive because there are no two ways about betting it is wrong and addictive with people sliding into DMs telling stories about what they're going through and how they cannot stop, the social entrepreneur running 30 Seats Challenge teaching people to save one cedi on January first then two cedis on January second adding one cedi each following day so by the end of January you have saved 496 cedis which is enough to start a business but people have the misconception that you save one cedi every day when that's not how you get to 66,000 cedis by the end of the year, the young educator who explains that 496 cedis can start a phone accessory business because one phone case goes between 40 to 80 cedis so you can buy five cases wholesale or retail depending on the price and trust because the price they give a different person is not the same price they give you if you are trustworthy and you can sell it with 30 cedis profit especially now that iPhone 16 Pro Max cases are trending and people even buy iPhone 16 Pro Max camera protectors to put on their iPhone 7 Plus to make it look like the latest phone, the problem with society being so full of itself tied to social abilities where people bet with money they don't have and the benefits they get from betting are wasted and it's so addictive they cannot stop which is why the platform educates people that for the sake of your life and your future and your generation stop betting save the money start something small, the savings strategy that teaches you to cut down certain expenses and save for your future knowing that savings is just for a particular time before you move to investing, the reality that before you move from physiological needs to safety needs to love and belongingness it might look like a little step but it's not in money because if you have 50 cedis to cater for food shelter and clothing that 50 cedis is not going to cater for your safety needs when illness strikes because no hospital charges 50 cedis and when you move to love and belongingness with a wife and children what's 50 cedis going to do for you, the breakdown of Maslow's hierarchy showing that people only start thinking about investment at the esteem level after they've catered for physiological needs safety needs and love and belongingness because now they have to take care of themselves and their future before reaching self actualization where they invest big time in shares that work for them and they do not necessarily have to do something else, the opportunity for young people even in SHS or university to start growing cash flow by learning selling skills whether using social media or apps or being able to convince and speak to people because the only thing you need to learn is how to sell.

Host: Derrick Abaitey

He started as a BlackBerry campus ambassador. No salary. No guarantee. Just a free phone and a chance to serve.

Fifteen years later, they made him CEO of Red Africa.

Ayodeji Razaq is one of Africa's most quietly powerful business minds - co-founder of The People Company, CEO of Red Africa, and a man who has spent his entire career doing something most people refuse to do: letting himself be used.

In this episode, Ayodeji breaks down the uncomfortable truths about entrepreneurship, employment, money, leadership, and what it actually takes to build something that lasts in Africa - without holding anything back.

What we cover:

This is not the regular success story. This is the real one.

🎟️ Konnected MInds Live Kumasi, Sept 9th. https://www.konnectedmindslive.com/

Guest: Ayodeji Razaq

IG: https://www.instagram.com/dejizaq/

Host: Derrick Abaitey

IG: https://www.instagram.com/derrick.abaitey

YT: https://www.youtube.com/@DerrickAbaitey

Join Konnected Academy: https://www.triibe.io/konnected-academy

🎟️ Konnected MInds Live Kumasi, Sept 9th. https://www.konnectedmindslive.com/

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