Konnected Minds Podcast

From 500 products sold in three weeks on Snapchat to 90% of sales driven by TikTok, and why the brutal truth about social selling success is that you can't just post products and expect people to buy because nobody cares about your shoes or your MacBook unless you show them why they need it, how to style it, and what problem it solves in their lives, the first 24 hours when one product posted on Snapchat with one paid influencer brought 100+ orders and 20,000 cedis in sales proving that giving value instead of just posting products is what makes people ready to pay immediately, the supplier who was tired after one day because she was just putting products in rubber bags and sending them out when a product of that magnitude requires proper packaging and branding, the moment when customers were getting angry and going back to influencers saying she scammed them because she took their money but products were sold out and she didn't know how to pause orders, the bold move of ordering 10,000 pieces instead of 3,000 when she realized people were ready to wait and pay if she communicated properly, the Instagram search for wholesale suppliers, designers, containers, and stickers because everything needed to be done fast when customers had no patience, the 80,000 cedis invested in influencer marketing to make sure her feminine hygiene products were on the minds and lips of people even when Snapchat kept deleting her accounts due to competition reporting her, the 600 WhatsApp messages in one day from customers looking for her when she moved platforms because she had built trust by teaching not just selling, the transition to TikTok in 2024 that changed everything because she wasn't there to dance and fool around but to sit down and tell ladies what they need to hear about feminine hygiene, the celebrities, pastors' wives, and mothers who patronize her because they had no idea about the things she talks about and wanted to learn, the 12 to 15 FDA approved products now in her catalog with plans to start her own production of feminine washes after traveling to China to find manufacturers who understood her specific ingredients and target customers, the trip to China where she insisted on a sample phase and FDA approval before committing to large scale production because she's not rushing the process, the decision to move from reselling other brands' feminine washes to creating her own Femlux branded products starting with paw biotech, the TikTok strategy that now drives 90 to 95% of sales compared to the Snapchat era when she had to pay influencers consistently, and why the ultimate truth is this: every product has value whether it's clothes, shoes, cameras, or feminine hygiene, but if you're just posting products without teaching people how to style the clothes, which shoes match which dress, why a camera has better quality than a phone, or why feminine hygiene matters and how to take care of yourself, then no one really cares because you're selling not serving, but when you give value first, when you make customers feel like whatever they're going through you've been through it too, when you're explicit and confident about topics Ghanaians are scared to mention, when you invest 80,000 cedis to put your brand on people's minds and lips, when you teach instead of dance on TikTok, when you show phone camera versus real camera quality or tell business owners why they need an iPad, you're not just building a business, you're creating a community that will find you on WhatsApp when Snapchat deletes your account, that will wait and pay when products are sold out, that will grow your sales from 20,000 in 24 hours to a brand expanding into its own production because value is the basis of every business.

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Charity Boateng, the founder of Femlux who dismantles the dangerous "just post your products on social media and wait for sales" mentality that keeps small business owners stuck with zero engagement, revealing the exact moment when posting one feminine hygiene product on Snapchat with one paid influencer brought 100+ orders and 20,000 cedis in 24 hours because she wasn't just selling, she was teaching ladies why they need the product and giving them knowledge they never had, when the supplier got tired after one day and she had to think on her feet ordering 10,000 pieces instead of 3,000 even though customers were angry thinking she scammed them, when competition started reporting her Snapchat accounts and she moved to WhatsApp getting 600 messages in one day from customers looking for her because she had invested 80,000 cedis in influencer marketing to put her brand on people's minds and lips.

Guest: Charity Boateng

Host: Derrick Abaitey

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Ama Burland, the popular influencer and founder of Diya Organics who dismantles the dangerous wait until you're perfect before you post content mentality that keeps young people broke and afraid, revealing the exact moment when 10 bottles of hair oil she made for free and posted on YouTube sold out in 30 minutes after a scandal made her want to kill herself, when she struggled for two years not making money because she started with plenty orders and had to beg 20 customers when delivery services embarrassed her, when she shut down her skincare business because someone burned their face with African black soap they left on for 15 minutes instead of one minute.

Guest: Ama Burland

Business: https://www.shopdiyaorganics.com/shop

Host: Derrick Abaitey

IG: https://www.instagram.com/derrick.abaitey

YT: https://www.youtube.com/@DerrickAbaitey

Join Konnected Academy: https://www.triibe.io/konnected-academy

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From childhood neglect and carrying water on her head at 18 to building a business empire where family decisions now pass through her first, and why the brutal truth about entrepreneurial success is that the drive to be seen, to be heard, and to never go back to those days of selling gobe by the roadside and living with people who never listened to your problems creates the kind of relentless hunger that turns restriction into freedom, the young girl who wanted to be a journalist until a conversation in SHS about an uncle in construction making a lot of money made her realize she likes money because money equals freedom, the childhood of growing up with different people getting different types of treatment and being scared of a mother so hard that you couldn't go to her with problems, the father who was soft but you couldn't reach because of the mother's presence, the siblings she didn't grow up with so there was no one to talk to, the 14 year old who went to SHS and never went back home, who stayed with her big sister who was mostly not there giving her freedom to be alone and do things on her own, the level headed young woman who didn't misbehave despite having no attention from parents or the people she stayed with, the prayers for attention that never came so she decided if they're not giving it to me I want to be alone, the realization that parents don't know her well which is why her mom was against her coming to Accra thinking she would engage in prostitution because that's the perception about Accra, the desire for attention that translated into wanting to become financially successful so people would finally pay attention to her needs, the discovery that she can speak to people, teach, set up the camera and talk about stuff because she wants to be seen and heard and people don't even have what's in her head, the tough journey of working very early in life selling gobe and food by the roadside, carrying water on her head from 18 something straight to Risk Cause back and forth knowing how it feels and wanting to be someone who doesn't have to remember those times again, the bad side of being alone since 14 which makes her keep to herself and struggle with networking because she's always at home working not able to go out and meet people, the good side that made her tough and pushed her to want freedom so much she was tired of being with people, the pride in getting here because no one got her there except her and God, the overspending that makes friends say live there she has been through a lot, the transformation from the girl no one listened to into the woman whose opinion family now seeks before making any decision, and why the ultimate truth is this: not being heard as a child, never having attention from parents, being too scared of your mother to share problems, experiencing different types of mistreatment from people you stayed with, all of that neglect and restriction doesn't break everyone, it creates some people who say I want my freedom, I want to be seen, I want to be heard, and when they discover business lets them teach and speak and show people what's in their head, when making money gives them the respect that makes family finally call them for decisions, when financial success means never carrying water on your head again or selling by the roadside, they push through with relentless hunger because the alternative is going back to those days of being invisible, and if they become parents they'll show their kids how to love themselves, pay attention to them, make them friends not make them afraid, because they know what happens when a child has no one to talk to and has to keep everything inside.

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Charity Boateng, an entrepreneur who dismantles the dangerous "money doesn't matter" mentality by revealing the exact moment when she realized at 14 years old that if parents and the people she stayed with weren't going to give her the attention she prayed for she wanted to be alone, when going to SHS and never going back home meant living with her big sister who was mostly not there giving her freedom to do things on her own, when family decisions that once happened without her now pass through her first because financial success finally gave her the voice and respect she never had growing up scared of a mother so hard you couldn't share your problems.

Guest: Charity Boateng

Host: Derrick Abaitey

From AC water for bathing to building an international feminine hygiene empire, and why the brutal truth about business success is that you can't be motivated by money alone because when the orders stop coming in the third month and you're broke living off illegal electricity connections, only passion for solving a real problem will keep you going, the childhood of being bullied, not being heard, not being listened to, nobody sitting you down to understand your problems, growing up in an African home where parents don't teach feminine hygiene because they don't even know it themselves, the mother who didn't want her daughter working in shops because she feared people would laugh at her, wanting the suit and tie 9 to 5 government job instead of the entrepreneurial path that actually creates freedom, the university graduate searching for jobs after national service who would have been miserable five, six, seven years later still looking for employment, the moment after leaving her job when she stayed with friends and they were so broke they couldn't afford to fill their water tanks so they collected water drops from the AC using a small barrel just to bathe, the first three weeks selling 500 products and then nothing, the third month when orders stopped coming but instead of quitting she sat down and asked how can I do this better, the decision to reach out to influencer Dorsey and pay 2,500 cedis for promotional advice when she didn't even have a business name yet, the 24 hours after Dorsey's promotion that brought 25,000 cedis in sales, the bold move of taking that same money and paying Dorsey for one full month, then another month, then another because the vision wasn't just a business that wakes up and sells but an international brand that makes waves, the FDA approval battles blocking products that could help thousands of women because regulations say even pharmacies with knowledge about certain products aren't allowed to sell them, the doctors in hospitals who recommend patients to her business because they know the products work, the international expansion shipping to US, Canada, UK, Germany and traveling to Nigeria to grow the business there, the thousands of recommendations that proved success comes when your products are in the minds and on the lips of people not from posting today and expecting to blow tomorrow, and why the ultimate truth is this: if you're just motivated by money you'll move from one business to another the moment sales drop, but if you have passion for solving a real problem like feminine hygiene education that African homes don't teach, if you're willing to put all your money back into the business when others would take it out, if you understand that creating freedom for women and passing on knowledge that helps them see results is fulfilling a purpose bigger than profit, if your parents are finally proud even though they once wanted you in a suit working 9 to 5 instead of building an empire, then you're not just running a business, you're changing lives and proving that the uncomfortable path of entrepreneurship beats the misery of five years searching for jobs that never come.

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Charity Boateng, the founder of an international feminine hygiene brand who dismantles the dangerous "start a business for quick money" mentality that makes people quit after three months of slow sales, revealing the exact moment when she was so broke after leaving her job that she stayed with friends who had illegal electricity connections and they collected AC water drops in a small barrel just to bathe, when sales stopped coming in the third month but instead of giving up she invested 2,500 cedis in influencer Dorsey and made 25,000 cedis in 24 hours, when doctors started recommending patients to her business because the products actually work and solve real problems African homes don't teach.

Guest: Charity Boateng

Host: Derrick Abaitey

From three years of job rejections to building a distribution business on credit and integrity, and why the brutal truth about Ghana's job market is that it's a cartel where 90% of positions are filled internally before they're even posted, the young entrepreneur who grew up without a father but with a grandmother and auntie paying school fees while his shopkeeper mom provided breakfast money and pocket change, the university student who couldn't afford hostel accommodation so he slept in a chapel dormitory for three years sharing a room with three people just to complete his degree in business administration, the vacation visits to his grandmother's sister who was a distributor for three big FMCG companies in Ghana where he learned the business of moving consumer goods before she died in 2016, the realization that white collar jobs don't pay in Ghana when the job search turned into rejection after rejection and calls to aunties asking for help securing employment turned into "we'll get back to you" stories that never materialized, the inspiration from Mr. Simpi, the big money man he was named after who had his own business because every Simpi in Ghana didn't wait for someone else to make things happen for them, the decision to pull his own weight and work his own things out instead of waiting for family connections or government jobs that never come, the family business background that taught him how to brand products, how to sell products, how to identify suppliers and look for people to buy, the distribution knowledge gained from watching his grandmother's sister move goods worth hundreds of thousands of cedis proving that money in Ghana is in trade not in white collar office jobs, and why the ultimate truth is this: growing up in a family where people tried to work their own things out, where you're not provided with everything but you're expected to pull your own weight, where sleeping in a chapel dormitory for three years because hostel fees weren't available teaches you resilience, where watching market women buy goods worth 100,000 cedis and pay cash while university graduates sit home waiting for 800 cedi monthly salaries proves the system isn't giving way for the average youth to think beyond employment, creates the kind of young person who says "I actually need to work my own things" and builds a distribution business solving problems in Koforidua and Eastern Region because the Simpi name means you don't wait for someone, you create your own path.

In this raw episode of Konnected Minds, host Derrick Abaitey sits down with Kinsley Opoku Simpi, a young entrepreneur who dismantles the dangerous "wait for family connections to get you a job" mentality that keeps graduates stuck in three year job searches, revealing the exact moment when sleeping in a chapel dormatory for three years sharing a room with three people because hostel accommodation wasn't available taught him that comfort doesn't build character, when vacation visits to his grandmother's sister who distributed FMCG products for three big companies showed him that money is in trade not in white collar jobs, when calls to aunties asking for help securing employment turned into "we'll get back to you" promises that forced him to realize he needed to work his own things out just like every other Simpi in Ghana who built their own businesses instead of waiting for someone else.

Guest: Kinsley Opoku Simpi

Host: Derrick Abaitey