Konnected Minds Podcast

From defying her mother's wishes to leave university and pursue government work to building a thriving feminine hygiene business that ships to the US, Canada, UK, Germany, and Nigeria, and why the brutal truth about starting a business when you have nothing is that you don't need perfection, you don't need a physical shop, you don't need everything figured out because the young woman who started with no business name and bathed with AC water during her toughest days now runs an international brand that doctors recommend to their patients, the painful reality of being the child nobody listened to or understood growing up in a home where your voice didn't matter and being bullied without anyone sitting you down to hear your problems, the university years of feeling invisible and unheard that shaped a determination to create something meaningful on her own terms, the national service period searching for jobs that never came and the five to six years that could have been miserable if she had kept waiting for someone else to create opportunities for her, the moment after service when she moved in with friends and life got so tough they were bathing with water collected from the AC unit because they couldn't afford to fill their tanks in a house with illegal electrical connection, the realization that she hates discomfort so much it became the driving force that pushed her to build something of her own at her own pace, the mother who didn't want her working in shops or informal businesses because she wanted her daughter to wear suits and work the 9 to 5 government job that represented respectability when that path felt like suffocation, the father who understood and supported her vision even when her mother couldn't see it, the business that started without even a name because she was so focused on solving problems for women and creating freedom through feminine hygiene education that Africans are never taught at home, the first three weeks of selling 500 products and then hitting a wall where orders stopped coming but instead of quitting she sat down and asked how can I do this better, the decision to invest everything she made back into the business by reaching out to influencer Dorsey who charged 2,500 cedis for promotional posts, the 24 hours after Dorsey's first post that generated 25,000 cedis in sales proving the product and message resonated, the bold move of taking that same money and paying Dorsey for an entire month of promotion and then another month because she wasn't motivated by short term gains but by the vision of building an international brand, the thousands of sales that came through recommendations because she focused her first year not on making money but on getting her products in the minds and on the lips of people, the biggest problem being FDA approvals that prevent her from adding certain products even though pharmacies stock her items and doctors actively recommend patients come to her, the 2,000 orders in just three days during a sales period proving that online presence and trust can generate massive results without a physical shop, the reviews flooding in that make her so happy because she's fulfilling a purpose of educating women about feminine hygiene and seeing them get real results, the trip to China that finally allowed her to create the packaging she envisioned because she couldn't get what she wanted in Ghana and she wanted something that would entice eyes and not be thrown away when it arrived in people's homes, the wisdom that you don't need to get everything at once and she likes going through the process without rushing on anyone else's timeline, the refusal to compare herself to competitors opening big shops because her path is different and her business can do well without a shop if she shows up consistently and authentically.

Guest: Femlas Founder

Host: Derrick Abaitey

From defying her mother's wishes and moving to Accra alone with no clear plan to building a six-figure business in 24 hours using only Snapchat, and why the brutal truth about starting a business when you have nothing is that sometimes the desperation to not depend on anyone becomes the fuel that drives you to create something from absolutely nothing, the young woman who packed her bags and left Kumasi for Accra against everyone's advice except her father's because she knew her family didn't understand what she truly wanted and staying in Kumasi meant staying stuck, arriving in Accra with nowhere to go when her friend never picked up the phone forcing her to stay with a total stranger for months while starting her national service, the painful reality of going to university alone carrying your own bags while watching other students arrive with their entire families when no one came to visit you throughout your time there, the Apple shop job during national service that turned toxic with men and women's stuff forcing her to file for early completion after just seven months, the two years of staying home trying different things without passion or results while depending on a man from a previous workplace who was doing well and taking care of her, the relationship that was saving her but also suffocating her because being at home not doing anything and not making money meant having to depend on a man which made her deeply uncomfortable, the 10,000 cedis she managed to save from that relationship by giving the money to a friend to hold because she knew if she kept it herself she would spend it all, the random day she bought a feminine hygiene product from a lady online for way less than the 350 cedis she had paid before and forgot about it until a friend asked for something similar, the moment she realized she could make a business out of it and spent hours on the phone with her friend planning a dropshipping model where she would post products and forward orders to the supplier who would deliver directly to customers, posting the product on Snapchat the same afternoon she came up with the idea and immediately paying an influencer to promote it, the explosive response that brought more than 100 orders in the first 24 hours proving how desperately people needed that product, the supplier who got overwhelmed after just one day and said it was too stressful and she couldn't do it anymore leaving the business hanging, the realization that people trusted her so much they were paying upfront without asking for payment on delivery when she had just put a price there and customers were ready to pay just like that, making about 20,000 cedis or more in the first 24 hours just from Snapchat with no WhatsApp, no Instagram, no TikTok, just Snapchat and influencers she kept paying because the money was coming in and the orders kept flowing, waiting a full year into the business before even starting to use Instagram or TikTok because Snapchat alone was generating that much demand.

Guest: Femlas Founder

Host: Derrick Abaitey

From the dangerous mindset that marriage is just about finding the right person to the revolutionary truth that the quality of the players in marriage determines whether you see relationship as competition or collaboration, and why the brutal truth about why marriages collapse is that people bring residual effects from their upbringing into marriage without understanding that though you may look polished, educated, and talented, the effect of the environment that raised you is still there and just a little trigger will show where you came from, the young person raised in an environment where you fight for everything creating a competition mentality of survival of the fittest that no matter how refined you appear carries forward into adult relationships, the child who was shifted from one house to another or had wealthy parents who were sound and had everything but gave no time leaving a person devoid of love who had everything going for them but didn't have attention or affection, the partner coming into marriage struggling with trust issues asking can I trust what you are doing because the effect of where I'm coming from is tearing me apart and in my subconscious I'm hearing voices from the past, the realization that the quality of players in marriage is one thing but the pattern of play requires that you fish out your opponent and understand their pattern because no two marriages are the same and you may have a friend whose wife does certain things but you cannot expect your wife to be like that, the wisdom that you must sit down and talk about what are the possible things that can challenge the mindset of a person and bring them to see marriage as competition instead of collaboration, the understanding that when you sit down and truly understand each other that understanding will weave something that brings you to a place of knowing you are a team not competitors, the competition mindset that doesn't happen overnight and may not be resolved by yourself alone but you can get help, the agencies and people coming with competition wanting to prove who is on top which is all lack of knowledge and ignorance that should be sorted out before marriage, the critical truth that there are things that should be sorted out before marriage because if you wait those dysfunctional tendencies will be used as weapons against a fantastic marriage that could have been properly managed for the greatest result, the intense premarital exposure to knowledge and wisdom that digs out a lot about a person because you are not just the man that wears the shirt and trouser in front of me but a combination of a lot of things, the women who are a combination of a lot of things where so many have been broken before marriage and the competitive clamoring is not about competing against you but about the backlog of trauma that may not have been resolved, the women looking for the next victim to lash out on because they may have been violated, abused, molested, talked down to, or considered inconsequential, the beautiful glamorous woman where what you see may just be the container but you do not know the content, the process of knowing the content that takes time starting with meeting the person with the mindset of friendship, the opportunities to create trust that you are not coming as one of the bandwagons of people that abused her one way or the other which will go through rigorous testing where she will test you.

Guest: Mama Cathy

Host: Derrick Abaitey

From the dangerous mindset that marriage is 50-50 when it comes to household duties and financial contributions to the revolutionary truth that every marriage is different and whether you bring 50% or 100% to the table doesn't determine superiority or inferiority because marriage is teamwork where both people deserve respect, and why the brutal truth about the question "what do you bring to the table" among Gen Z and millennials is that it's almost always about money when marriage has been seriously misconstrued because where purpose is not known abuse is inevitable according to the late Dr. Myles Munroe, the realization that marriage is more about legacy and dominion than money because if you will refer to the manual for a complicated gadget you spent money on so you don't blow it then how many people have referred to the manual for marriage asking whose idea was it and who instituted it, the argument that the Bible as the manual for marriage is so old it seems traditional making young people believe it doesn't work anymore for them when the real issue is clarity about the purpose for which marriage was created because whatever you don't know the purpose for which it was created you are certainly bound to abuse it, the wisdom that people marry based on likes and what they will gain and free feelings that don't work when the conversation about why God started marriage is completely lost, the revolutionary truth for Christians and non-Christians alike found in Isaiah 14 verses 11 to 14, Ezekiel 28 verses 11 to 14, and Revelations showing that marriage will be corrupted if we don't understand it's not about money or communication but the real reason why God established marriage, the scriptural revelation that Genesis 1 is not where everything started because there was somebody here before time who went up to plan a coup d'état saying I will be like God and take over but the coup failed and he was cast down and destabilized the face of the earth bringing confusion which is why Genesis 1 says the earth was without form and void, the critical question of how can God if this God is so excellent create chaos and something that doesn't make sense or have form when the answer is God never created the chaos but somebody messed everything up, the wisdom that God never reacted to the enemy but said let there be, let there be, let there be and put the world in place and in Genesis 1:28 said let them have dominion over the earth, the powerful truth that marriage was established as the institution that will progress and fill the world so marriage is God's idea for dominion but you must know the common enemy who destabilized everything, the 50-50 debate where a woman who brings 50% to the table must realize that if you have disparity sort it out in the bedroom so you don't create a scenario where children believe you can just confront and insult anywhere because bringing 50-50 doesn't mean you stop his authority since there must be a structure and a family is a place where the next generation is groomed, the man who brings 100% to the table and must be careful not to exercise dictatorship because in marriage there's no superiority and no inferiority so because you bring all of the 100% doesn't give you the right to treat your wife as a second fiddle, the scenario where the husband provides 100% for the household and everything and the wife doesn't have to lift a finger if she doesn't want to but if she wants to that's a different case proving every marriage is different, the marriages where 100% works and marriages where 50-50 works depending on the marriage structure.

Guest: Mama Cathy

Host: Derrick Abaitey

From leaving the Tokyo Stock Market as the only black equity analyst to investing over 2 million USD into a fish farm in Ghana, and why the brutal truth about why young Africans miss farming opportunities is that we've been conditioned to see weeding as punishment and farming as something for people who cannot read and write when the reality is that Ghana spends 100 million dollars per annum importing tomatoes from Burkina Faso.

Chapters

00:00:00 Introduction: Meet Seth Boakye-Dankwah
00:03:39 From Japan's Stock Market to Ghana's Fish Farms
00:09:29 The Asian Mindset: Understanding Risk as Opportunity
00:18:42 The $2 Million Investment Decision
00:20:18 Recirculating Aquaculture System Explained
00:34:44 The Hard Truth About Catfish Farming Profitability
00:30:33 Why Family Members Are Banned From The Business
00:25:55 Building a Business That Outlives You
00:38:04 The Marketing Challenge: From Farm to Consumer
00:52:55 Advice for Young Africans: Why Farming is Wealth Creation
01:04:47 Product Showcase and Final Thoughts

Guest: Seth Boakye-Dankwah

Company - Mordecai Farms

Web: https://www.mordecaifarm.com/

Host: Derrick Abaitey

IG: https://www.instagram.com/derrick.abaitey

YT: https://www.youtube.com/@DerrickAbaitey

Join Konnected Academy: https://www.triibe.io/konnected-academy

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