How to build trust as a leader with HSBC's Becky Moffat
"Great leadership is great leadership. Poor leadership is poor leadership, irrespective of what discipline or function that leadership is in," Becky Moffat, chief customer officer for retail banking and wealth at HSBC UK, tells Marketing Week. In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, she shares her lessons for leaders, and how leadership is "fundamentally" about building trust and joining dots. ‘We’ve put marketing in context’: Inside HSBC’s team evolution She also explains how her remit has widened with her promotion from CMO to CCO earlier this year and how HSBC's team structure has evolved as a result. Marketing at HSBC sits within the 'customer' function, alongside disciplines including data and analytics, advertising and partnerships. She describes her team as working in "communities of practice" and explains how the business got to this setup and how, at the heart of it, the customer is being put first. Hosted on Acast. See acast.com/privacy for more information.
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Inside Adidas's brand revival with vice president of brand activation Roy Gardner
Adidas has been on a transformation journey in the last few years, following a period of turbulence as it grappled with the discontinuation of its popular Yeezy line, waning investor confidence and an overreliance on performance marketing. Today, the sportswear brand is back on track. Earlier this year, CEO Bjørn Gulden told investors the business had succeeded in building back “brand heat” - thanks to an increase in brand marketing and its new brand platform ‘You Got This’, a clearer brand identity and effective partnerships, to name a few. In this edition of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, we get an inside look at Adidas’s brand revival. Roy Gardner, vice president of brand activation, shares how reinstating marketing fundamentals and getting to the core of what the brand is – and isn’t - created a full marketing solution, “not a brand comms-led, marcomms-led" answer to turning the business around. “It was about coming together and going, what is it that we can do in marketing to essentially reset and regrow this business?” he says. Hosted on Acast. See acast.com/privacy for more information.
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Is this a ‘landmark moment’ for influencer marketing?
Fresh from the release of new IPA data revealing the ROI of influencer marketing, in this edition of the podcast we’re taking inspiration from our Influencers Explored series to discuss the numbers, ask what the professionalisation of creators means for brands and how businesses can better support influencer wellbeing.Host Charlotte Rogers, Marketing Week deputy managing editor and head of insight, is joined by reporter Amrit Virdi and Jane Christian, executive vice-president of analytics at WPP Media and author of the IPA research. Our panel is rounded off by Simon Harwood, global effectiveness director at influencer agency Billion Dollar Boy, and Scott Guthrie, director general of the Influencer Marketing Trade Body.We discuss what it is about influencer content that’s driving ROI, why a strong creator-brand fit is essential and ask whether the IPA research will help marketers secure greater investment.Our guests also debate what the increasing professionalisation of the influencer economy means for brands and consider the impact on UK creators of the new All-Party Parliamentary Group. Hosted on Acast. See acast.com/privacy for more information.
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Hugo Boss's James Foster on marketing's role in its brand transformation
In the latest episode of The Marketing Week Podcast, Hugo Boss's global marketing lead, James Foster, shares his vision for the fashion brand and the crucial role marketing is playing in its turnaround.Hugo Boss has been on a journey over the past five years, as the business looks to build relevance and top-line growth. Marketing is playing a critical role in this transformation, with CEO Daniel Grieder singling it out as a key growth driver as part of his Claim 5 strategy, which launched in 2021 and is concluding this year.Critical to helping deliver that vision is James Foster, who joined Hugo Boss at the start of the year to head up global marketing and communications.He joins managing editor Lucy Tesseras to discuss his first eight months in the role, how to strike the right balance when joining a brand midway through a turnaround, and why the 'why' is so important when rallying teams to drive change. Hosted on Acast. See acast.com/privacy for more information.
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How marketers can recalibrate going into the final quarter
Whether it’s a time to reset how you work or a moment to look for a new challenge, September can feel like a fresh start for many aspects of marketers’ careers. In this episode of The Marketing Week Podcast, Charlotte Rogers, deputy managing editor, is joined by senior reporter Molly Innes and reporter Grace Gollasch to discuss how September and the year’s final quarter can be a period of recalibration. They discuss how marketers can access mentorship and the benefits of finding a mentor, as well as career development and why it may be a good time to review CVs and refine LinkedIn profiles. Grace also shares how marketers can reassess their agency relationships, unpacking how AI and data are reshaping dynamics, and following new guidance on intermediary fee structures that encourages marketers to ask more questions about the commercial relationships shaping agency selection. Hosted on Acast. See acast.com/privacy for more information.
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.
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