The Marketing Week Podcast

With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.

Diageo is one such brand. As FIFA's official spirits partner for the tournament, the Johnnie Walker owner is "very clear" on the role its brands can play in the conversation, says Rick Pineda, vice-president of global sports.

He joins The Marketing Week Podcast, hosted by senior reporter Molly Innes, to discuss how Diageo is showing up for the biggest World Cup of all time.

This episode of The Marketing Week Podcast is sponsored by Kantar. LINK is an end‑to‑end creative effectiveness system, built for modern campaigns. Discover how you can drive stronger campaign performance and brand growth with LINK by Kantar.

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The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here to find out more details on entering.

In a category that’s often met with “a lot of indifference” from customers, building a banking brand that not only resonates but is celebrated is no small feat.

However, this is what Nationwide has achieved. The 'A Good Way to Bank’ platform, which launched in 2023 alongside a wider rebrand, positions the bank as different from its competitors, backed up by a commitment to keep branches open and share profits with customers.

In this episode of The Marketing Week Podcast, Nationwide director of brands and marketing Richard Warren and Imogen Hope Mandla, strategy director at Mother – Marketing Week’s 2025 Agency of the Year – join managing director Lucy Tesseras to discuss the secrets of a successful relationship.
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Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.

This episode of The Marketing Week Podcast provides a case study for any marketer facing these universal challenges. Arla Foods' CMO Patrik Hansson joins editor-in-chief Russell Parsons to share how he led the organisation through a marketing transformation, helping it cut through with customers, drive growth and reframe the effectiveness conversation.

This episode of The Marketing Week Podcast is sponsored by Kantar. LINK is an end‑to‑end creative effectiveness system, built for modern campaigns. Discover how you can drive stronger campaign performance and brand growth with LINK by Kantar.
Hosted on Acast. See acast.com/privacy for more information.

As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed their progression.

The reason is a system failing to embrace flexibility, which discounts the value parents bring and isn’t prioritising building a pipeline of future leaders.

To discuss what must change to stop parents leaving the industry, Marketing Week deputy managing editor and head of insight, Charlotte Rogers, is joined on The Marketing Week Podcast by Exton and Alex Lloyd Hunter, co-founder of campaign group The Dad Shift.

In this episode we analyse Marketing Week’s new data exposing the progression crisis facing working parents and explore why the UK’s two-week paternity leave is a major contributing factor to the gender pay gap – which within marketing has hit a five-year high.

We also discuss the impact of new day one paternity leave rights, why six weeks statutory paternity leave would be a good starting point for change and why flexibility should never be positioned as a favour.
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Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.

Now, as certain social media platforms face claims that their algorithms are intentionally designed to be addictive, fail to adequately protect children and allow high levels of ad scams, we are questioning the role brands should play in holding tech platforms to account.

In this edition of the podcast, Marketing Week reporter Grace Gollasch is joined by Jake Dubbins, co-chair of the Conscious Advertising Network and managing director at Media Bounty, and Alex Tait, founder of marketing and MMM consultancy Entropy and co-founder of Reform Political Advertising, to discuss accountability and transparency in digital advertising.

The episode explores recent court cases involving Meta and YouTube, examines claims social media platforms are designed to be addictive and unpacks who holds the power in making change. The conversation also covers the dissolution of GARM and outlines the key questions brands should be asking about their advertising supply chains and the content their ads appear alongside.
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