Local SEO in 10

What if ChatGPT recommends your business, but Gemini, Claude, and Perplexity all choose someone else?
A new Yext study analyzed 491,972 shared local query-market tests across four major AI platforms and found that all four chose the same #1 local business only 4% of the time. In 48% of cases, every platform picked a different winner. The study also found that when all four did agree, the winning business’s own website appeared among the cited sources 91% of the time. 
In this episode of Local SEO in 10, we explain why there is no single “AI ranking,” how different AI platforms rely on different mixes of websites, directories, reviews, and other sources, and why a business can look strong in one AI system but barely appear in another.
Get More Local SEO Tips
Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources.
About the Hosts
Adam Duran⁠⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.
Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.
Jamie Duran⁠⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

What if ChatGPT could look at your website and tell you what is missing before you spend money rebuilding it?
In this episode of Local SEO in 10, we show local business owners how to use ChatGPT to evaluate their homepage and most important service pages, uncover weak spots, strengthen trust, improve local relevance, and make each page more useful to both customers and search engines.
Before you rewrite your website, use ChatGPT to figure out what actually needs fixing.
Try These Prompts:
Homepage Audit
“What information is missing that would help a potential customer understand what this business does, who it serves, where it operates, and why they should choose it?”
Trust Signals
“What proof or trust signals are missing from this homepage?”
Homepage Headline
“Give me five clearer homepage headlines that explain the main service, customer, and location without sounding keyword stuffed.”
Service Page Audit
“After reading this page, what questions would a potential customer still have before deciding whether to contact this business?”
Local Relevance
“How can this service page demonstrate real experience in the cities we serve without simply repeating city names?”
Final Review
“Review this page as a potential customer, an SEO strategist, and an AI search system. What is still unclear, missing, repetitive, or unconvincing?”
Get More Local SEO Tips
Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources.
About the Hosts
Adam Duran⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.
Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.
Jamie Duran⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

Starting October 1, 2026 Google can charge you for certain missed Local Services Ads calls, even when no one at your business answers.
That can be devastating for a local business because you could pay for the lead, lose the customer to a competitor, and still see your ad budget disappear without a single conversation.
In this episode we explain exactly what is changing, why missed calls are about to get much more expensive, and what you need to check before October 1. If you run LSAs, this is one episode you should hear before the new rule goes live.
Get More Local SEO Tips
Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠subscribe to our newsletter⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources.
About the Hosts
Adam Duran⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.
Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.
Jamie Duran⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

Google’s latest spam update is rolling out now, and if your rankings are moving, this is not the week to ignore what’s happening.
In this episode we break down what local business owners need to know about the update, why some websites could be more vulnerable than others, and what you should understand before making a rushed change that could make things worse.
If your business depends on Google traffic, this is an episode you’ll want to hear sooner rather than later.
Get More Local SEO Tips
Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠subscribe to our newsletter⁠⁠ for practical marketing tips, useful checklists, and additional episode resources.
About the Hosts
Adam Duran⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.
Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.
Jamie Duran⁠⁠ is the owner of Solar Harmonics⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.

What if one of your most valuable local SEO assets is something you already have, but probably aren’t using?
In this episode we detail an overlooked trust signal that can strengthen your website, improve how customers see your business, and give Google and AI systems more useful information about who you are and why you should be trusted.
Get More Local SEO Tips
Have a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠subscribe to our newsletter⁠ for practical marketing tips, useful checklists, and additional episode resources.
About the Hosts
Adam Duran⁠ is a local SEO specialist and director of Magnified Media⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.
Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.
Jamie Duran⁠ is the owner of Solar Harmonics⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.