More Than Makeup

The makeup world has been noisy this week, but I’m not here for the negativity. In this episode of More Than Makeup, I’m taking the viral 'MUA vs. Influencer' debate and turning it into a high-level business masterclass. We’re moving past the $1,000 quote drama to talk about the actual strategy behind influencer marketing. I’m sharing my own experience with collaborations, how to audit your data to see what’s actually working, and why you need to stop making business decisions based on feelings.
Whether you believe in paid collaborations or strictly 'pro-bono' artistry, this episode will help you understand how to use your analytics to grow your brand and your bank account.

Resources:
Kellsie’s Mentorship Waitlist

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

I’ve debated whether to share this, but I refuse to only show you the highlight reel. In this episode of More Than Makeup, I’m sharing the raw, unfiltered story of how I lost $40,000 in less than 24 hours. This wasn't a bad investment or a scam; it was the result of a single decision I made at 3:00 AM in a hotel room to cancel my fully booked Toronto masterclass.
I’m walking you through the 'perfect storm' of logistics, the high standards I refuse to compromise on, and the reality of what it costs to prioritize your reputation over your bank account. If you’ve ever faced a crisis in your business that tested your integrity, this episode is for you.
Resources:
Kellsie’s Mentorship Waitlist
Global Glam — Kellsie’s course on booking destination weddings

I’m sitting down in New York with the viral queen herself, Shelby Ann Bell! With 2 million followers and counting, Shelby is proof that 'overnight success' usually takes years of hard work.
In this episode of More Than Makeup, we’re pulling back the curtain on the business engine behind the viral videos. We talk about her journey from a pro MUA of 10 years to a full-time creator, the reality of managing a 'parasocial' relationship with millions of followers, and why authenticity is her secret weapon.
If you’ve been wondering how to turn views into a sustainable business while staying true to your artistry, this conversation is for you.
 
Mentioned in this episode:
Follow Shelby: @‌shelbyannbell on TikTok and Instagram for the best beauty vibes.

Mentorship Waitlist: Ready to build your own digital engine? Join the waitlist.

I’ve been following Selena Marchand since 2022, and today I finally get to sit down with her in person! In this episode of More Than Makeup, we are tackling the one thing most artists are terrified of: getting in front of the camera. Selena is a testament to the fact that it is never too late to start; she didn't even start posting her face until three years ago, and now she's building a digital empire.
We’re breaking down the shift from being a 'service provider' to a 'content creator,' how to handle the fear of judgment, and the exact strategies for going viral in 2026. If you feel like you’ve 'missed the boat' because you're in your 30s or you're scared to show your personality, this episode is the kick in the pants you need to start posting.

Mentioned in this episode:
Follow Selena Marchand: Check out her incredible journey and tips on Instagram.

Mentorship: Join the waitlist for the next high-level cohort.

In this episode, I’m sitting down with one of the first people I met when I moved to Canada, the incredibly talented Brittany Jayne, founder of Muse By Her. We’re diving into the world of content creation and social media management specifically for women-led beauty and lifestyle brands.
If you’ve ever felt overwhelmed by 'doing it for the Gram' while trying to actually do your job as an artist, this conversation is for you. We discuss the transition from being a one-woman show to building a creative agency, the importance of storytelling over just 'pretty pictures,' and how to elevate your brand through high-end content.
Brittany also shares her journey of doubling her revenue by implementing systems and automations, and why she’ll always make time to film my masterclasses!

Mentioned in this episode:
Follow Brittany: Check out her work at @‌musebyher.

Toronto Masterclass: Final spots available!

Mentorship: Join the waitlist for the next high-level cohort.