More Than Makeup

In the fast-paced world of the beauty industry, "hustle culture" often tells us that more is better—more clients, more content, more visibility. But what happens when the constant demand for your energy starts to drain your creativity? In this episode of More Than Makeup, Kellsie Bain explores the essential topic of boundaries in the makeup business.
Using her own podcast schedule as a case study, Kellsie discusses the importance of setting boundaries with your time, your technology, and your business expectations. She reveals why she is officially moving the podcast to a bi-weekly (fortnightly) schedule and how this boundary is a strategic move to ensure the longevity of her brand and the quality of her education.
In this episode, you’ll learn:
Why I’m Pivoting to Video

Overcoming Tech-Paralysis and Procrastination

Lessons from a Social Media Detox

The Reality of "Hustle Culture" in the Beauty Industry

Why Boundaries are Essential for Business Longevity

Moving to a Bi-Weekly Schedule: Setting a Professional Boundary

Done is Better Than Perfect: Launching on YouTube

Prioritizing Peace in 2026

Join Kellsie in Person!
Kellsie is heading to New York and Toronto this April for a brand immersion and artistry masterclass. Come learn branding, content creation, and makeup skills in person.
Tickets: Available at https://kellsiebainmakeup.com/collections/masterclasses

Is your marketing strategy ready for 2026? In this episode of More Than Makeup, Kellsie Bain dives deep into the four essential marketing pillars every makeup artist needs to master to attract high-ticket bridal clients and build a powerful online presence.
The industry is evolving, and simply posting a "before and after" is no longer enough to stand out. Kellsie shares her "marketing brain" secrets on why video is non-negotiable, how to transition from a makeup artist to a storyteller, and why your email list is actually a "gold mine" for your future business
In this episode:
00:00 Introduction to the 4 Marketing Pillars for 2026

00:44 Pillar 1: Prioritizing Multi-Platform Video Content

05:10 Pillar 2: Personal Branding and Storytelling

10:17 Pillar 3: Nurturing Your Email List

12:53 Pillar 4: Collaboration and Community Building

15:08  4 Marketing Pillars to Grow Your Makeup Business in 2026

If you’re a millennial artist struggling with editing or trending audios, check out Kellsie’s course, The Beauty Edit, designed to make video creation uncomplicated and engaging.
Link: https://kellsiebainmakeup.com/products/the-beauty-edit

Discount Code: MORETHANMAKEUP

Join Kellsie in Person! Kellsie is heading to New York and Toronto this April for a brand immersion and artistry masterclass. Come learn branding, content creation, and makeup skills in person.
Tickets: Available at https://kellsiebainmakeup.com/collections/masterclasses

In 2026, I will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below.
Mentorship Waitlist

In this episode, Kellsie Bain walks Makeup Artist Chloe Day through a real coaching call and mentorship session.
Together, they dive into what it truly takes to build a sustainable, profitable beauty business — from online growth and positioning yourself confidently on social media, to handling online haters, hosting your very first masterclass, and everything in between. This is an honest, behind-the-scenes conversation filled with practical advice, mindset shifts, and real mentorship moments.
Around the 50-minute mark, Chloe experiences a major breakthrough that will resonate with any artist who has ever felt stuck or unsure of their next move.
This is a longer episode, but it’s packed with value from start to finish — make sure you listen all the way to the end.
In 2026, Kellsie will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below.
Mentorship waitlist:
https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB

Chloe Day Instagram: https://www.instagram.com/chloedaymua/

In this episode of More Than Makeup, host Kellsie Bain sits down with her former assistant Claire Jamieson to discuss Claire's journey from being an assistant to becoming a successful bridal makeup artist and educator.
They reflect on their experiences working together, the importance of work ethic, and the challenges faced in the makeup industry.
Claire shares her insights on achieving six-figure success, launching masterclasses, and the realities of creating digital products. The conversation emphasizes the significance of persistence, professionalism, and the power of reflection in personal and professional growth.
Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses
https://kellsiebainmakeup.com/products/the-masterclass-manual
Toronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersion
NYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersion
Global Glam Course: Linked here
Bridal Makeup Masterclass: Linked here

In this episode, Kellsie discusses the challenges and opportunities presented by the slow season for creatives and business owners. She emphasizes the importance of taking breaks, reflecting on past achievements, and setting goals for the upcoming year.

Kellsie shares practical tips for auditing your business, leveling up skills, and creating content during this downtime. The conversation encourages listeners to embrace self-care and personal growth while preparing for a successful year ahead.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses
https://kellsiebainmakeup.com/products/the-masterclass-manual
Toronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersion
NYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersion
London Tickets: https://kellsiebainmakeup.com/products/london-the-brand-and-artistry-immersion
Global Glam Course: Linked here
Bridal Makeup Masterclass: Linked here