Make BIG Happen podcast with Mark Moses

CEO Coaching International's coaching frameworks just won “Survivor 50.”

Aubry Bracco, Strategic Marketing Consultant at CEO Coaching International, put those frameworks to the test. She shares how four “Survivor” seasons taught her to lead through uncertainty.

KEY TAKEAWAYS

00:00 Longevity in the game creates the conditions for a breakthrough
01:27 A perfect résumé was not enough to win “Survivor”
02:32 How you make people feel outweighs any strategic move
05:07 Control shifts from doing everything to shaping the environment
07:05 Decisions under uncertainty blend gut instinct, data, and reading people
10:23 Reframing uncertainty as opportunity creates a real advantage
14:18 Separating identity from performance takes deliberate practice, not willpower
17:38 Losing fast delivers the information needed to pivot faster
31:30 Persistence beats talent when nobody wants to do the reps
36:50 The next attempt could be the one that changes everything

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RESOURCES MENTIONED

CEO Coaching International
https://ceocoachinginternational.com/

"Built to Win BIG," Mark Moses’s book co-developed with Aubry Bracco, drawing on the leadership interviews referenced in this episode:
https://www.simonandschuster.com/books/Built-to-Win-BIG/Mark-Moses/9798891884304

#MakeBIGHappen #CEOCoaching #Leadership

Omani Carson, Founder and Chairman at Carson Group, built one of the most recognized wealth management firms in the country, and then realized the biggest barrier to the next level of growth wasn't strategy. It was him.

Omani walks me through the inner work that unlocked exponential business growth: confronting self-limiting beliefs, moving from a success mindset to an abundance mindset, and learning to live by design rather than by default. He shares how coaching reshaped the way he thinks, leads, and defines what's possible.

KEY TAKEAWAYS

00:00 Why the ceiling on your business is usually a ceiling on you
04:12 The difference between a success mindset and an abundance mindset
09:35 How blueprinting replaces default living with intentional design
14:22 What self-love has to do with scaling a wealth management firm
21:08 The coaching conversation that reframed a billion-dollar business as a lemonade stand
28:45 Why adding a zero requires exponential thinking, not incremental effort
35:17 How Carson Group went from $3B to $60B in AUM — and why $1T is next

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RESOURCES MENTIONED

Carson Group:
https://www.carsongroup.com


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Most CEOs think coaching means getting the right answers. Sheldon Harris built a twelve-year career proving the opposite.

Sheldon Harris, Partner and Coach at CEO Coaching International, talks about the operating principles that have guided hundreds of CEOs through growth, crisis, and reinvention.

From a warehouse manager job at Costco in Alaska to leading Cold Stone Creamery through explosive growth and a public food-safety crisis, Sheldon shares the moments that shaped how he leads and coaches today.

He talks about getting fired the same day as his close friend and CEO Coaching International founder Mark Moses, why he believes the best leaders are humble and hungry, and the coaching principle he calls “meeting people where they live.”

He also unpacks a few of his most repeated operating principles, the ones his clients call the Sheldons, and explains why real transformation with a coach is never a single moment but an ongoing process.

KEY TAKEAWAYS

00:00 Character reveals itself most clearly under real adversity
01:22 Work ethic outweighs credentials when building a career
03:38 Great leadership adapts fast when familiar rules disappear
06:53 Guard your integrity like it defines everything you do
12:47 Owning a crisis builds more trust than hiding it
18:01 Behave today like the leader your future demands
24:32 Getting fired revealed exactly who he chose to be
32:35 The best performers share one trait: humble and hungry
39:01 Trust must be earned before real change happens
60:28 Meeting people where they live unlocks real coaching impact

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RESOURCES MENTIONED

“Great by Choice” by Jim Collins:
https://www.jimcollins.com/books/great-by-choice.html

CEO Coaching International website:
https://ceocoachinginternational.com/

#MakeBIGHappen #CEOCoaching #Leadership

Jonathan Sherrill, Founder of Waypoint, built Quicken Steel from a shuttered sawmill and sold it in 2022. He explains what buyers really test for before they buy.

He co-authored “The Extraordinary Exit” with Andy Harris; the book won the Gold Medal for Best Adult Non-Fiction Informational eBook at the 2026 IPPY Awards. Through Waypoint, Jonathan advises founders on the personal side of the exit.

Key Takeaways:

00:00 Introduction
03:31 What six years working for private equity taught him about what buyers really want
13:14 Why his daughter's diagnosis changed what he was building his company for
19:31 The test buyers quietly run before they'll ever make an offer
20:23 A flat tire question that reveals whether a business can run without its founder
24:33 The leadership team question most CEOs would rather not answer honestly
28:02 Why a coach who pushes back beats an advisor who just agrees
34:51 The charitable commitment that nearly delayed a multi-million dollar closing
37:17 What it actually felt like when the emails and calls just stopped
45:43 His advice for any founder still carrying self-doubt

Subscribe to Make BIG Happen for more conversations with the CEOs and coaches shaping what's next.

Resources Mentioned:

Waypoint website:
https://waypointfounders.com/

“The Extraordinary Exit” by Andy Harris and Jonathan Sherrill:
https://www.theextraordinaryexitbook.com/

#CEOCoaching #ExecutiveLeadership #BusinessGrowth

The most important decisions arrive before the answers do.

In this episode, Jaime Donnelly, CEO and President of Integrity Staffing Solutions, shares what leadership really looks like when the stakes are high and the industry is shifting — from navigating a devastating client loss to rebuilding an entire sales team against industry headwinds.

Key Takeaways:

00:00 Leadership is tested most when the industry turns and people’s livelihoods are on the line
02:02 Losing a major client forces fast, decisive action to protect the bottom line and the team
07:44 Integrity adopted AI voice recruiting tools years before competitors to handle candidate volume at scale
14:44 Rebuilding the entire sales team during an industry contraction led to over 60% revenue growth in 2025
17:39 A clear decision-making framework gives a CEO the autonomy to act without constant founder approval
26:21 Project Home empowers the team to identify and support associates facing housing instability
44:39 Shortening the time between clarity and action drives better outcomes for leaders and their teams

Subscribe now and be ready when the conversations begin.

Resources Mentioned:

Integrity Staffing Solutions:
https://www.integritystaffing.com

CEO Coaching International:
https://ceocoachinginternational.com

#MakeBIGHappen #CEOCoaching #Leadership