PodcastsBusinessOnline Marketing Made Easy

Online Marketing Made Easy

Amy Porterfield
Online Marketing Made Easy
Latest episode

17 episodes

  • Online Marketing Made Easy

    Jen Gottlieb’s Guide To Be Seen, Build Credibility, Influence & Authority

    04/03/2025 | 53 mins.
    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.

    Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb.
    You've got a killer product, streamlined processes, and top-notch marketing, but there's one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there's no way that your brand can reach its fullest potential. But don't worry, I’ve got you! 
    In this episode, you're getting all the expert advice you need to shine your brightest and become the go-to person in your field. 
    The fabulous Jen Gottlieb joins me today to share her invaluable wisdom on showing up authentically and making a lasting impression on your clients. You’re in the BEST hands with the queen of personal branding and a true powerhouse connector!  
    Showing up in your business isn't just about being on camera or using social media. That's why Jen dives into some tactical strategies from her new book, "Be Seen." 
    We're talking in-person AND online networking, building relationships with media contacts, overcoming rejection, and creating a thriving community. Get ready because you're going to be making a mark in your industry in no time! 
    We dig into: 

    7:46: Mindset shifts to increase your visibility 

    11:56: Tips for tapping into your creativity and the uniqueness of your business 

    17:29: Effective strategies for networking in physical and online environments 

    22:18: A super simple and tactical exercise for fostering relationships with media contacts

    28:36: Taking action on the thing you’re most afraid to do 

    31:32: The first steps of creating and sustaining an engaged community 

    43:27: A real-life case study that proves anyone can make a difference 

    This conversation is an absolute goldmine of insider insights that will give your business that edge you’ve been craving. Tune in now to make sure your gifts never go unnoticed! 
    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
  • Online Marketing Made Easy

    How To Message Your Digital Product Or Service To Instantly Sell

    04/03/2025 | 38 mins.
    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.

    Simple strategies for writing irresistible copy that helps sell your product instantly. 

    My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page. 

    I've successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there's always room for adjustments to align with industry trends or the evolving needs of your audience. 

    Today, I'm sharing some super easy strategies I've tried and tested to boost your messaging game and talk to your audience on a human level – without any of that fancy language and jargon no one understands. 

    Whether you're writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love! 

    In this episode, I share: 

    4:29: How to clearly define the problem your offer solves 

    6:21: Simple tips for writing personalized, intimate, and effective sales copy

    12:12: A real life example of how to use a statistic in your messaging 

    16:46: The two frameworks my team uses to write copy in the right place at the right time 

    26:58: Why you should be testing and updating sales copy in real-time during launches

    29:57: Tips and strategies for writing for social media and email 

    Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist!

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
  • Online Marketing Made Easy

    It’s Time To Quit: 4 Steps To Quit Your Job & Be Your Own Boss

    04/03/2025 | 26 mins.
    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.

    A step-by-step guide for leaving your 9-5 and starting your thriving online business.

    Have you been dreaming of ditching the 9-5 grind and turning your side hustle into a full-time gig? Or maybe you're finally ready to go all-in with entrepreneurship? If that sounds like you, you're in the right place! 

    I totally get it, my friend – taking that first step can be super intimidating, but don't worry, I'm here to help. Today, I'm sharing my tips and strategies to give you the courage and the strength to make your transition. 

    These are the exact steps I took when I left my job to start my online business, and trust me, there's nothing more rewarding than being your own boss and living life on your terms. 

    This step-by-step guide is pulled straight from my book, Two Weeks Notice, and is all about putting in your notice, preparing the launch of your business, and 'unbossing' yourself. The best part? You don't need any experience or resources to get started! 

    Tune in for: 

    5:01: Why you need to schedule your exit/start date 

    8:27: A checklist of actions to take during the "runway" phase of starting your online business

    11:52: Tips for putting yourself out there online through social media, a podcast, a blog, etc. 

    16:53: The best way to hold yourself accountable when getting started 

    20:10: How to give your notice without burning bridges 

    Listen in and start the first day of the rest of your life as a successful and thriving entrepreneur. You deserve it, my friend!

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out.
  • Online Marketing Made Easy

    8 Ways to Address Money Objections From Your Audience

    04/03/2025 | 27 mins.
    A potential customer just told you your course isn’t in their budget…now what? 
    Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course. 

    I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence. 

    Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust. 

    If you’re ready to mitigate price objections from the start, you’re in the right place, my friend! 

    You'll hear all about: 

    4:58: What to do in the four-to-six week period before opening enrollment

    8:18: Why I think everyone should have a refund policy, especially for your first digital course launch 

    11:10: When (and when not) to offer a payment plan 

    13:54: Why I prefer to go live with my audience instead of relying on an FAQ page 

    16:33: My invaluable experience working with a concierge team 

    19:31: How to address money objections in your marketing efforts

    22:09: A creative way to help your audience pay for your digital course

    So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan. 
    Click here to listen!

    Rate, Review, & Follow on Apple Podcasts
    "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
  • Online Marketing Made Easy

    How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein

    04/03/2025 | 43 mins.
    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.

    Everything you need to know about manifesting your big goals with Gabby Bernstein.

    Sweet friend, I'm so excited to have you here for the first episode of 2024! Today is so much fun, and I guarantee it'll help you start your new year off with a bang! We're diving head first into manifestation – a topic often overlooked on the podcast amid all the marketing, digital courses, and list-building talk. But trust me, it's super important and it all relates back to your business! 
    Honestly, I’m right there with you and fairly new to the manifestation game. But, lucky for us, we have the incredible Gabby Bernstein here to guide us through it all. Gabby is a bestselling author, spiritual leader, manifestation expert, and the host of the mega-popular podcast Dear Gabby. She even manifested meeting Oprah, so you know she's the real deal! 
    So, whether you dream of being your own boss, doubling your revenue, or shifting your mindset to abundance mode in 2024, this episode is the perfect launching pad for massive success in the new year. 

    In this episode, you’ll hear all about: 

    5:38: How manifestation relates to your business, funnels, list building, and taking action 

    9:51: A step-by-step framework for manifesting beginners 

    16:38: Tips for managing resistance or “faking” manifestation 

    18:27: The most common mistakes people make when getting started 

    23:45: Why you have to release all control to manifest successfully 

    30:41: The ways gratitude factors into the manifestation 

    Listen in, and get ready to manifest your biggest dreams. It's a new year, new opportunity, and we're ready to kick off right!
    Click here to listen!

    Rate, Review, & Follow on Apple Podcasts
    "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
More Business podcasts
About Online Marketing Made Easy
Welcome to the Online Marketing Made Easy Collection – a series of my most downloaded episodes in the history of the podcast! I started Online Marketing Made Easy back in 2013 to help aspiring entrepreneurs quit their 9-5 jobs and start their own online businesses. Since then, I’ve sunsetted the show and started a NEW podcast called The Amy Porterfield Show.  Don’t worry – the Online Marketing Made Easy Collection (and the entire 700+ episode library) is still your on-the-go guide if you’re dreaming and plotting your way to your own freedom-based online business.  If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling to systemizing and scaling a thriving business. Think better systems… stronger marketing …more revenue… higher conversions…all with more ease and in a sustainable, scalable way that doesn’t require more of your time.
Podcast website

Listen to Online Marketing Made Easy, Inside Business with Ciaran Hancock and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Online Marketing Made Easy: Podcasts in Family