Point Of The Story

I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my entire life.
I also had no idea what human design was.
Both of these things got fixed in this episode by our guest Keolani Young, a human design guide and mentor for business owners, creators, executives, and public figures — basically anyone who's ever felt like they're working really hard and getting nowhere, or like something is off but they can't quite name it.
She’s spent years pulling charts, taking notes, and gathering data on hundreds of people to help her clients understand themselves in a way that no generic personality quiz ever could.
She's also the reason I now know I'm a 1-3 sacral generator — which honestly explains a lot.
(I’m now desperate to look up Side Character's chart, even though he probably doesn’t care about human design. I care enough for both of us!!!)
TOPICS & TANGENTS
— The five human design types: manifestors, generators, manifesting generators, projectors, and reflectors
— Famous examples for each type (Oprah, Frida Kahlo, Beyoncé, Barack Obama, Sandra Bullock)
— The six profile lines and what they say about how you move through the world
— Me wondering what Queen Latifah’s human design is
— How to start using your human design in business this week
— The walkout song vs. funeral song mix-up that still makes me laugh alone in my car
POINT OF THE STORY
You need to understand how you are wired and then have the audacity to actually operate that way.
Love you, mean it. 🖤

KEOLANI LINKS
— Follow Keolani on Instagram, Threads, and TikTok
— Check out her website
— Get your free advanced Human Design chart
— Save $25 on a 1:1 reading: Legacy Human Design Reading
— Listen to her podcast, Great Measure Podcast
— Keolani’s walkout song

BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.

OTHER LINKS
— Follow Broma Bakery
— Sara’s episode on Keolani’s podcast

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
For $31/mo, get FIVE personal story prompts a month for your newsletter!
Sara's Swipe File: A Newsletter Storytelling Subscription

Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was?
That was Part 1.
This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around.
TOPICS & TANGENTS
— The $20/day beginner strategy
— Visibility ads vs. lead gen ads vs. retargeting ads
— What ad creative is working RIGHT now
— The "curiosity ad" vs. the "direct ad"
— My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps
— How to structure your ad budget
— The full timeline for running lead gen, visibility, and retargeting ads
— The bird phase that apparently hits every woman at 32
POINT OF THE STORY
Your lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest.
Love you, mean it. 🖤
ALICE LINKS
— Follow Alice on Instagram and Threads
— Check out her website
— Subscribe to her newsletter
— Check out her course for meta ads, Flow
— Grab her plug and play funnel toolkit

BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.

OTHER LINKS
— Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months”

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
For $31/mo, get FIVE personal story prompts a month for your newsletter!
Sara's Swipe File: A Newsletter Storytelling Subscription

You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now!
If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.
Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.
TOPICS & TANGENTS
— Why you don't need to test your messaging organically before running ads
— How to target the right audience in Meta Ads Manager
— The $20/day beginner budget breakdown and what to expect from it
— Why is your cost per lead higher for a live workshop than a free download
— The word "tripwire" and why we both hate it
— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad
— Ad formats explained for people who have never opened Ads Manager in their lives
— The "enable flexible media" setting that makes your ads look deranged
— The case for a low-ticket offer between your freebie and your high-ticket thing
— Beverage vessels as a personality trait
POINT OF THE STORY
Start some ads.
Love you, mean it. 🖤
ALICE LINKS
— Follow Alice on Instagram and Threads
— Check out her website
— Subscribe to her newsletter
— Check out her course for meta ads, Flow
— Grab her plug and play funnel toolkit
— Alice’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— "I'm Cool But My About Page Isn't" workshop
— My newsletter planner
— My newsletter strategy workshop
— Example of a “thank you” page on my website
— Resources to make sure your website and emails convert

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
For $31/mo, get FIVE personal story prompts a month for your newsletter!
Sara's Swipe File: A Newsletter Storytelling Subscription

There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter.
Guess which one is easier to forget!
I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested.
Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance, authenticity, and why every single thing we do online is a show, whether we admit it or not.
TOPICS & TANGENTS
— The three things every good theme needs to do
— Why "Lavender Latte" is not a valid copywriting service name
— How one of Kal’s clients turned a festival theme into a fully immersive brand world
— The marketing funnel is dead, and world-building is replacing it
— The most bullshit discourse on Threads right now
— The body snatch test
— Why founders won't click your funnel links, but they will wander around your world
— Kal’s hope that Rebecca Black will one day see his Instagram Stories
POINT OF THE STORY
Social media is the biggest stage that has ever existed, and you're already on it whether you like it or not. So put on a show worth watching — pick a theme that feels like the missing piece of your brand puzzle, build a world around it, and give people somewhere worth belonging to.
Love you, mean it. 🖤
KALYL LINKS
— Follow Kalyl on Instagram and Threads
— Check out his website
— Subscribe to his newsletter
— Check out his offer, Sales Page Revival
— Kalyl’s walkout songs: song 1 + song 2

BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.

OTHER LINKS
— Ceels Lockley (Kal’s client with the festival brand)
— Newsletter that Kal loves: Lexicon Copy, Oinopo Studio, Extremely Secret Email Club

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
For $31/mo, get FIVE personal story prompts a month for your newsletter!
Sara's Swipe File: A Newsletter Storytelling Subscription

Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that!
I recorded this entire episode without water.
Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer an option. It would have taken 2 minutes to go get water, but my brain said no.
And that, my friends, is textbook executive dysfunction.
This is exactly why keeping a promise to yourself feels impossible if you have ADHD. Our brains have a really complicated relationship with doing things, starting things, continuing things, and rewarding ourselves appropriately for things.
But despite all this, I just succeeded at doing something for 35 days straight, and I’m telling you how I did it so you can do it too.
TOPICS & TANGENTS
— The six reasons your ADHD brain keeps sabotaging your promises to yourself
— Why a standard hits different than a goal, intention, or promise
— The defense attorney living in your brain (and how to fire her)
— Dopamine, novelty, and why you love starting things but hate continuing them
— Why decision fatigue is quietly killing your follow-through
— The "no gratification without proof" rule
— Why you should only set standards one month at a time
— My full list of February standards
POINT OF THE STORY
Stop negotiating with your future self. Set the standard, remove the option, and build the evidence. You can trust yourself. You just have to give yourself a reason to.
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.

OTHER LINKS
— Subscribe to The Squirlie, my newsletter for ADHDers!

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
For $31/mo, get FIVE personal story prompts a month for your newsletter!
Sara's Swipe File: A Newsletter Storytelling Subscription