Point Of The Story

• Turning 1D Online Connections Into 3D Relationships with Xanthe Appleyard

  Welcome to season two of Point of the Story! We’re coming in HOT with an all-guest lineup — starting with none other than my brilliant, hilarious, famous, cottage-cheese-obsessed bestie, Xanthe Appleyard.If you don’t already follow Xanthe, you’re missing out on the kind of social media strategy that actually makes sense, one that is based on real connections that turn into real sales. She’s the type of person who could launch anything, and people would buy it just because she made it. And in this episode, she’s spilling all the tea on how to make that kind of magic happen in your own business.We recorded this episode curled up on her couch in LA, where I was deeply considering squatting indefinitely. Meanwhile, I’m now back in Massachusetts, staring out at the ice and snow, wondering why I ever left.TOPICS & TANGENTS— Why social media is a relationship and not just a numbers game— How to create content that actually connects (instead of just screaming into the void)— The myth of “niching down” and what to do instead— What it actually means to be a thought leader — even if you don’t think you are one— The art of never shutting the hell up about your offer— The very serious topic of Xanthe’s deep love for cottage cheesePOINT OF THE STORYSocial media works best when it’s human. Lead by showing up, starting real conversations, and making your audience feel seen.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and @xanthe.appleyard on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a free Millionaire Moment subscription.Love you, mean it. 🖤XANTHE LINKS— Follow Xanthe on Instagram— Check out Oh Sierra’s website— Listen to Love You to the Core on Apple or Spotify— Listen to the episode “Love Folliculating All Over Town (Guest Episode with Sara Noel)” on Apple or Spotify— Listen to the Millionaire Moment private podcast episode with Xanthe on Substack— Life of the Party - Xanthe’s content strategy program— Xanthe’s favorite yogurt and cottage cheese— Xanthe’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Caitie Cupples Creative - my amazing student!— Green Chair Stories- copywriting for photographersThis episode was edited by ⁠Adrienne Cruz⁠.TIMESTAMPS00:00 Welcome to Season 2!00:42 Meet the Famous Xanthe Appleyard05:10 Rapid-Fire Squirrel Brain Questions15:44 Social Media is a Relationship19:52 How to Actually Understand Your Audience23:14 How to Create Content that Leads to Sales29:48 “I’m Not a Leader” & Other Lies We Tell Ourselves38:49 Simple Tweaks That Will Transform Your Content41:48 Do You Really Need to Niche Down?47:51 A Life-Changing Tip About Cottage Cheese49:27 Time is Relevancy51:00 The Power of Never Shutting the Fuck Up52:55 Our Content Themes56:45 Closing

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• WELCOME TO SEASON 2!

  Welcome back, squirrels! Season 2 of Point of the Story is here, and this time, we’re switching things up. Instead of solo episodes, this season is all about guest interviews — 20 of them, to be exact. I’m talking to experts, entrepreneurs, and industry insiders to uncover what they wish everyone knew about their field (plus plenty of tangents, obviously).If you’re nosy and love learning how things actually work, you’re in for a treat.WHAT TO EXPECT IN SEASON 2— Guest interviews only (but don’t worry, a surprise solo episode may be coming)— Six rapid-fire squirrel brain questions to start every episode— Deep dives into what people get wrong about different industries— A Spotify playlist featuring every guest’s walkout song (because of course)THE RAPID-FIRE QUESTIONSI want you to answer these, too! Head to my Instagram and drop your answers in the comments of my latest post, where I will be answering them myself!1. What’s your nut? (What do you hoard like squirrels hoard nuts?)2. If your brain had a pop-up ad, what would it be selling you right now?3. If your life had a warning label, what would it say?4. What’s something you’d win an Olympic gold medal in?5.5. What’s something you thought you’d have figured out by now, but absolutely don’t?6. What’s your walkout song?Love you, mean it. 🖤

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  5:31
• Productivity Hacks For Single Moms (That Actually Work)

  So listen, I’m your mommy now. Yeah, you heard me. Today, I am mothering YOU because no one else is mothering you, and you are out here doing all the mothering yourself.Yes, you might have cringed at the title “productivity hacks.” I know you don’t need Karen from Pilates telling you to “wake up earlier” when you don’t even have a backup parent to help. So this is real-life, actually-doable advice from someone who’s living what you are living.So if your mental load is heavier than a Costco-sized box of literally anything, grab your AirPods and hit play.TOPICS & TANGENTS— My real-life hacks for making life easier as a single mom (that actually work, because I live this every day)— The one thing that finally made me stop being angry about doing it all alone— Why your kid should absolutely be bored sometimes (and why I’m “purposely frustrating” mine)— How I went from working 60 hours a week to 24 and still made more money than ever— The morning bin strategy that stops me from losing my mind before 8 AM— The magic of Siri reminders and why I set them for literally everything— Why you need to unfollow certain moms on Instagram immediately— How to stop feeling guilty about screen time (and exactly how much my kid actually gets)— What the “reward jar” method is and why my kid just earned himself a Build-A-BearPOINT OF THE STORYA child is only as happy as their mom — so take care of you, too. Drop the guilt, stop comparing yourself to people who don’t live your life, and do what actually works for you and your kid.GIVEAWAYSSingle moms, this one’s for you: DM me a pic of you and your little one, and your next bean water is on me.And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Dr. Becky!— This is THE ikea cabinet— Reward jar options— Brain Quest— LingokidsThis episode was edited by Adrienne Cruz.TIMESTAMPS00:00 Intro14:25 The Morning Bin17:21 Screen Time is OK20:39 Make Everything a Thing23:27 Always Outline the Plan24:20 Stick to a Routine25:21 Siri Reminders26:17 Have a Place for Everything28:36 Don't Put it Down, Put it Away29:09 Ten-Minute Tidy30:32 Don't Follow Moms with Partners37:31 Get Creative With Work Times and Places38:45 Purposefully Frustrate Your Child40:43 Reward Jar42:35 Point of the Story

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  45:18
• 6 Ways To Bring In More Business During A Slow Season

  So you’re stuck in a slowwwww AF season? You check your inbox — crickets. You refresh your DMs — nothing. You start wondering if it’s time to start selling essential oils. And unless you’re passionate about lavender, my response is ABSOLUTELY NOT.Slow seasons happen, but that doesn’t mean you have to just sit around waiting for clients to magically appear. In this episode, I’m walking you through six things you can do when business feels slow — things that actually work, things that I’ve done myself, things I tell my clients to do all the time, and things that make you feel like you're taking control instead of waiting for the universe to drop money in your lap.So if you're side-eyeing your Stripe dashboard like it owes you an explanation, grab your notebook and hit play.TOPICS & TANGENTS— The six strategies I swear by for getting more business, even in a slow season— What to do when your dream clients are too busy lounging on the beach, eating watermelon salsa, and devouring smutty romance novels to think about hiring you— Why people are still spending money (even when the world is crashing down, and it feels like they aren’t)— The sneaky Facebook group strategy that’s landed me so many clients— What the “lipstick effect” has to do with your offers— The number one reason your marketing might not be working (and how to fix it)POINT OF THE STORYStop waiting, start selling. You can either sit around and stress about a slow season, or you can take action and bring in business!GIVEAWAYSTag @btlcopy in your stories for a chance to win your next bean water on me!If you leave a review on Apple Podcasts, take a screenshot, and sent it to me via DMs for a present.And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— My 28 Days Sales Challenge and its related Instagram post— Pinterest blogging masterclass with Sarah Burk— Book a website copy audit with me— Sales Series - my mini sales page course— Blog post: “How To Write A Minimal Services Page”— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Join Vix Meldrew’s new membership VOLUME— Sarah Kleist- Showit website designer— Lindsay Clarke - Mariko Studio— Tori Sprankel - Eldest Daughter Studio— Katie Campbell - Social media strategist— The Curious Collective - Therapists with ADHD— Rachael Shepard-Ohta - Hey Sleepy Baby— Facebook groups: Create and Cultivate + Women in MarketingThis episode was edited by Adrienne Cruz.TIMESTAMPS00:00 Intro04:07 Rekindle an Old Collaboration Flame07:10 Recreate Your Last ‘Ideal Client’ Project12:31 Put Your Name Out There!18:08 Blog More, Pinterest More20:11 Tell Your Biz Friends You’re Open for Work21:10 Make Sure Your Services Page is Ready for New Leads25:23 Point of the Story

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  27:05
• How I’d Market My Brand From Scratch If I Had To Start All Over

  What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan!Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’d focus on building a foundation first, so that all my future marketing efforts actually have something solid to stand on. If you’re curious what that looks like, you have to start listening!TOPICS & TANGENTS— The exact eight steps I’d follow to grow my business from scratch— Why your website should come before **social media— The power of SEO, blogging, and Pinterest for long-term growth— How my mom risked blindness to read my Apple podcast reviews— That time I impulsively built my first website on GoDaddy (and immediately regretted it)— The one quote from this episode that should be tattooed on your foreheadPOINT OF THE STORYFocus on growing your foundation before growing your following.GIVEAWAYTag @btlcopy in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast on Spotify or rate and leave me a review in Apple podcasts. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.— Join thePoint of the Story community onSlack.— Leave feedback or episode requests in ourSuggestions Box.— To stay up to date with all things Point of the Story, follow onInstagram andSubstack.— Follow me onInstagram,Threads, andSubstack.— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my websitebetweenthelinescopy.com.OTHER LINKS— TheCape Cod Beach Chair I was talking about— Blog post:“How I’d Market My Business From Scratch If I Had To Start All Over”— Target Audience and Offer Development Workbooks— Newsletter about my target audience development workbook:“TOC #215: Only dumbasses assume”— Blog post:“Showit vs Squarespace: Which Should You Choose in 2024?”— Sarah Kleist- the BEST website designer—Showit—Ubersuggest—Semrush—Sarah Burk- Pinterest marketing QUEEN—Flodesk (code: “BTLCOPY” for 50% off your first year)—Waitlist for email marketing workshop—BTL's 28-Day February Sales Challenge— Private podcast episode:“People will do ANYTHING to sell their offer except TALK about their offer…”This episode was edited byAdrienne Cruz.TIMESTAMPS00:00 Intro + Time Travel07:42 Understand My Target Audience12:51 Buy My Website Domain and Choose My Website Builder15:08 Start With a Website, Not Social Media17:53 Do Keyword Research and Write Website Copy20:03 Choose My Website Design Option22:06 Blog Up a Storm25:17 Take Advantage of Pinterest Marketing26:35 Set Up My Email Marketing29:51 Point of the Story33:04 Bloopers

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  34:03

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