Product Availability Podcast

On-shelf availability (OSA) has never been more critical.

Fragmented consumer demand, complex supply chains, and the rise of online shopping have made it increasingly challenging to ensure products are available when and where shoppers want them — both on the shelf and online.

In this episode, we sit down with Brian Miller, Customer Supply Chain & Logistics Leader at Bayer US, to explore how supplier teams can take a strategic approach to improving product availability.

Brian shares how OSA measurement practices have evolved, why collaboration across internal teams and with retailer counterparts is essential to drive shelf performance, and key lessons for new customer supply chain professionals aiming to build a career around OSA excellence.

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Where to find Brian Miller:

LinkedIn: https://www.linkedin.com/in/%E2%98%85-brian-miller-631777a/

Website: https://www.bayer.com/en/

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Where to find Jorge Risquez:

LinkedIn: https://www.linkedin.com/in/jorge-risquez-3b355146/

Website: www.bops.ai

On this episode of the Product Availability Podcast, we sit down with Daniel Corsten - Professor at IE Business School, author of Shelf Confidence, and one of the most influential voices behind ECR Retail Loss - whose research and collaboration initiatives have shaped how global retailers and CPGs think about On-Shelf Availability (OSA). 

Daniel breaks down ECR’s study with 55 retailers and what the data actually revealed about the current state of OSA - and why it remains one of the most under-managed, under-owned drivers of lost sales in retail.

We also explore the gap between shelf leaders and shelf learners - and why that difference matters more than ever today.

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Where to find Daniel Corsten:

LinkedIn: https://www.linkedin.com/in/daniel-corsten-4117ba3/

Website: https://www.ecrloss.com/team/daniel-corsten

Shelf Confidence Book: https://www.amazon.com/Shelf-Confidence-Practical-Out-Stocks-Availability/dp/1663238510

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Where to find Jorge Risquez:

LinkedIn: https://www.linkedin.com/in/jorge-risquez-3b355146/

Website: www.bops.ai

On-shelf availability (OSA) has become a make-or-break factor for both retailers and suppliers.

Missed sales, mounting waste, and strained consumer trust are the costly consequences of poor product availability — and the stakes have never been higher.

Colin Peacock, Group Strategic Coordinator at ECR Retail Loss, joins Jorge to share his insights from years of working with leading retailers and suppliers.

Colin and Jorge discuss how organizations can turn OSA into a true business advantage — from reducing waste and loss to strengthening consumer trust — and offer a forward-looking view on where product availability is headed in an era of ongoing disruption, increased data sharing between suppliers and retailers, and continuous innovation in technology.
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Where to find Colin Peacock:

LinkedIn: https://www.linkedin.com/in/colin-peacock-b409344/

Website: www.ecrloss.com
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Where to find Jorge Risquez:

LinkedIn: https://www.linkedin.com/in/jorge-risquez-3b355146/

Website: www.bops.ai