On this episode of the Product Availability Podcast, we sit down with Daniel Corsten - Professor at IE Business School, author of Shelf Confidence, and one of the most influential voices behind ECR Retail Loss - whose research and collaboration initiatives have shaped how global retailers and CPGs think about On-Shelf Availability (OSA). Daniel breaks down ECR’s study with 55 retailers and what the data actually revealed about the current state of OSA - and why it remains one of the most under-managed, under-owned drivers of lost sales in retail. We also explore the gap between shelf leaders and shelf learners - and why that difference matters more than ever today.__Where to find Daniel Corsten:LinkedIn: https://www.linkedin.com/in/daniel-corsten-4117ba3/Website: https://www.ecrloss.com/team/daniel-corstenShelf Confidence Book: https://www.amazon.com/Shelf-Confidence-Practical-Out-Stocks-Availability/dp/1663238510__Where to find Jorge Risquez:LinkedIn: https://www.linkedin.com/in/jorge-risquez-3b355146/Website: www.bops.ai
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Why OSA Is a Business Imperative for Retailers & CPG Suppliers
On-shelf availability (OSA) has become a make-or-break factor for both retailers and suppliers. Missed sales, mounting waste, and strained consumer trust are the costly consequences of poor product availability — and the stakes have never been higher. Colin Peacock, Group Strategic Coordinator at ECR Retail Loss, joins Jorge to share his insights from years of working with leading retailers and suppliers. Colin and Jorge discuss how organizations can turn OSA into a true business advantage — from reducing waste and loss to strengthening consumer trust — and offer a forward-looking view on where product availability is headed in an era of ongoing disruption, increased data sharing between suppliers and retailers, and continuous innovation in technology.__Where to find Colin Peacock:LinkedIn: https://www.linkedin.com/in/colin-peacock-b409344/Website: www.ecrloss.com__Where to find Jorge Risquez:LinkedIn: https://www.linkedin.com/in/jorge-risquez-3b355146/Website: www.bops.ai
As consumer demand evolves, the Product Availability Podcast brings CPG suppliers and retailers the insights they need to stay ahead.
Each episode features real, practical conversations with industry leaders on how to improve on-shelf availability, strengthen collaboration, and build enduring consumer loyalty.
Ireland