Running With Wolves

Nine out of ten Americans say they absolutely need hope. St. Jude Children's Research Hospital did not assume that. They commissioned a study to prove it. In this episode, Samantha Maltin, chief marketing and brand officer of ALSAC, joins Savannah on the St. Jude campus to break down the Hope Imperative, what it revealed about how people move from awareness to action, and why the same principles that drive donations apply directly to every business trying to convert an audience.
In this episode:
Why St. Jude commissioned the Hope Imperative study and what it says about the state of hope in America
How hope is made up of small, repeatable actions and why that changes the way you think about content
The three goals that drive every marketing decision at St. Jude: trusted, loved, and relevant
What the creator economy means for brands right now and why younger generations trust people before they trust brands
How St. Jude tells authentic patient stories under hospital regulations without ever staging or scripting a single moment
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
Hope Imperative, St. Jude marketing, nonprofit marketing, brand strategy, female CMO, marketing leadership, content that converts, emotional marketing, female founder, organic marketing 2026

She is six months pregnant, opening her sixth studio location and managing a 70-person team. And she is only executing about half of the marketing strategy Savannah gave her. In this episode of Running With Wolves, Savannah breaks down the full case study of her fitness studio client in San Diego, who sent one push notification and made 1,000 sales in 24 hours, then made 100,000 dollars in founding memberships for a studio that had not even opened yet.
Here's what this episode covers:
Why a studio with tens of thousands of email subscribers, SMS contacts and a solid social following was not making nearly the money it should have been
The market research that revealed her audience was mostly women who had not worked out consistently in years, and how that changed everything about how they marketed
The light bulb moment content, UVP content and founder forward marketing that took her reach from flat to flying
Why most of her sales came from Instagram, not email or SMS, and what that tells every founder about writing off platforms they think are dead


Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
 
fitness studio marketing, client case study, push notification marketing, Instagram sales, market research, marketing strategy 2026, female founder, organic marketing

Áine Rock had a life that looked perfect on the outside. Beautiful house, two kids, everything in place. And she recognized she was not happy and not fulfilled. So she blew it up. In this episode of Running With Wolves, Savannah sits down with Áine, author of Blow Up Your Life: The Wild Art of Wanting More, co-founder of Savanya Wellness, certified coach and breathwork healer, to talk about what it actually looks like to leave a life that no longer fits, how somatic therapy helped her handle the fallout and what 15 years of marketing experience taught her about building a brand from lived experience.
Here's what this episode covers:
The sacred pause and how moving her family across the country in an RV from Chicago to Los Angeles led Áine to her real path
Why Savannah had a bigger unlock in a few months of somatic work than in years of talk therapy and what that work actually looks like
How nervous system work helped Áine handle the reactions to sharing her story publicly as a recovering people pleaser who felt like having people mad at her was going to kill her
Why you cannot outsource what you have not mastered and what happened when Savanya hired an agency


Connect with Áine on Instagram at @its_aine_rock — https://www.instagram.com/its_aine_rock
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
Áine Rock, Blow Up Your Life, somatic therapy, nervous system, female founder, marketing strategy 2026, breathwork, Savanya Wellness

Most founders start thinking about Black Friday the week before. The ones who actually win it start four weeks out and are already closing sales before they ever make a public announcement. In this episode of Running With Wolves, Savannah walks through the complete Black Friday marketing playbook, the promotion options, the four week countdown and the exact moment you stop teasing and start selling, so that when Black Friday arrives you are converting an audience you already warmed instead of trying to warm and convert at the same time.
Here's what this episode covers:
Why a massive discount is not always the right Black Friday move and two other promotion options that protect your brand and your price point
Week by week breakdown of what your marketing needs to do in the four weeks leading up to Black Friday
Why the people who buy from you on Black Friday discovered you weeks before Black Friday and what that means for your October strategy
How to capture Black Friday sales before you ever publicly announce your promotion


Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
Black Friday marketing strategy, Black Friday sales, holiday marketing, Q4 marketing, marketing strategy 2026, female founder, organic marketing, content that converts

Serena Kerrigan, known as SFK, is the founder of Let's Fcking Date and author of the brand new book Let's Fcking Date: Become the Prize, Enjoy the Ride, and Never Settle Again. She is a Duke University graduate, a Forbes 30 Under 30 honoree and the creator and star of Peacock's Older Hotter Wiser. Her book is the dating bible for women who want love, have standards and are done apologizing for either, releasing September 22, 2026.
In this episode of Running With Wolves, Savannah sits down with Serena the day before her book launch to talk about building a global brand around radical confidence, what it means to show up as the prize and how Let's F*cking Date went from a digital series to a community of over a million people.
Here's what this episode covers:
What Let's F*cking Date actually is and how it became a card game franchise, sold-out live shows, a Peacock series and now a book
Why Serena built her entire brand on the premise that you are already the prize and never once positioned it around fixing women
The real tools inside the book including the List, the 3P Theory, the Roster, the F*ck No Funeral and the Glue
What the Let's F*cking Date community is really built on and why it's something no competitor can replicate
Let's F*cking Date is available for pre-order now at https://letsfuckingdate.com, releasing September 22, 2026.
Connect with Serena on Instagram at @serenakerrigan.
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
Serena Kerrigan, Let's F*cking Date, you are the prize, dating book, female founder, Forbes 30 Under 30, book launch, self worth