Running With Wolves

Most founders start thinking about Black Friday the week before. The ones who actually win it start four weeks out and are already closing sales before they ever make a public announcement. In this episode of Running With Wolves, Savannah walks through the complete Black Friday marketing playbook, the promotion options, the four week countdown and the exact moment you stop teasing and start selling, so that when Black Friday arrives you are converting an audience you already warmed instead of trying to warm and convert at the same time.
Here's what this episode covers:
Why a massive discount is not always the right Black Friday move and two other promotion options that protect your brand and your price point
Week by week breakdown of what your marketing needs to do in the four weeks leading up to Black Friday
Why the people who buy from you on Black Friday discovered you weeks before Black Friday and what that means for your October strategy
How to capture Black Friday sales before you ever publicly announce your promotion


Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
Black Friday marketing strategy, Black Friday sales, holiday marketing, Q4 marketing, marketing strategy 2026, female founder, organic marketing, content that converts

Serena Kerrigan, known as SFK, is the founder of Let's Fcking Date and author of the brand new book Let's Fcking Date: Become the Prize, Enjoy the Ride, and Never Settle Again. She is a Duke University graduate, a Forbes 30 Under 30 honoree and the creator and star of Peacock's Older Hotter Wiser. Her book is the dating bible for women who want love, have standards and are done apologizing for either, releasing September 22, 2026.
In this episode of Running With Wolves, Savannah sits down with Serena the day before her book launch to talk about building a global brand around radical confidence, what it means to show up as the prize and how Let's F*cking Date went from a digital series to a community of over a million people.
Here's what this episode covers:
What Let's F*cking Date actually is and how it became a card game franchise, sold-out live shows, a Peacock series and now a book
Why Serena built her entire brand on the premise that you are already the prize and never once positioned it around fixing women
The real tools inside the book including the List, the 3P Theory, the Roster, the F*ck No Funeral and the Glue
What the Let's F*cking Date community is really built on and why it's something no competitor can replicate
Let's F*cking Date is available for pre-order now at https://letsfuckingdate.com, releasing September 22, 2026.
Connect with Serena on Instagram at @serenakerrigan.
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
Serena Kerrigan, Let's F*cking Date, you are the prize, dating book, female founder, Forbes 30 Under 30, book launch, self worth

Most founders treat Q4 like a sprint. They show up in October with a discount code and a holiday campaign and wonder why their results feel flat. The brands that actually win Q4 — the ones who sell out, hit their biggest revenue months and build audiences that come back — they started in July. In this episode of Running With Wolves, Savannah breaks down exactly what the Q3 window is for and the three-part audit every founder needs to run right now to make sure they're one of the brands that wins.
Here's what this episode covers:
• Why Q3 is not a slow season — it's the most important strategic window of the year
• Why holiday buyers are the least loyal buyers you will ever have — and what Q3 has to do with whether they ever come back
• The content mix problem — most founders are running 80% attract content when conversion content should take up at least half
• Why the offer you're planning to sell in Q4 needs to exist and be tested in Q3
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
Q4 marketing strategy, Q3 marketing audit, holiday marketing, conversion rate, marketing strategy 2026, female founder, organic marketing, content that converts

In 2006 Lauren Alexander co-founded LNA Clothing in Los Angeles at 22 years old — hand-sewing dresses, selling to boutiques around LA and figuring it out as she went. No business plan. No fashion degree. Just a genuine idea and the delusion of someone young enough not to know how hard it was going to be. Nearly two decades later LNA is still independent, still growing and still entirely hers. In this episode of Running With Wolves, Savannah sits down with Lauren to talk about what building a fashion brand from scratch actually looks like — the early days getting into Barneys, Nordstrom and Saks, the zipper legging that catapulted them in 2008, why she never took outside investment and what nearly 20 years of staying true to your aesthetic actually teaches you about building something that lasts.
Here's what this episode covers:
How Lauren and her co-founder April started LNA with no business plan and figured it out as they went
The zipper legging that catapulted LNA in 2008 and what it taught Lauren about evolving a brand
Why celebrity dressing — from Madonna to Kate Moss to Brad Pitt — built the brand before influencer marketing existed
Why she never took outside investment — and what that decision has meant for the brand over nearly 20 years


Connect with Lauren on Instagram at @laurenalexander — https://www.instagram.com/laurenalexander. Shop LNA Clothing at @lnaclothing — https://www.instagram.com/lnaclothing — or visit https://www.lnaclothing.com. Check out Sistine Spritz at @sistinespritz — https://www.instagram.com/sistinespritz — or visit https://sistinespritz.com.


Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
 
Lauren Alexander, LNA Clothing, fashion founder, independent brand, marketing strategy 2026, female founder, fashion business, organic marketing

The brands winning right now are not the ones with the biggest ad budgets or the most polished content. They're the ones with a human face attached to them. In this episode of Running With Wolves, Savannah breaks down why founder forward marketing is not a trend — it's a permanent infrastructure shift in how people decide to buy — and what it actually looks like to build a brand that converts in an era where trust is the only currency that matters.
Here's what this episode covers:
Why people buy from founders before they buy from brands — and the three reasons trust transfers from person to product
The Glossier, Skims, Spanx and Liquid Death examples — what each founder did that their competitors couldn't replicate
Why a founder with 10,000 engaged followers will outperform a brand account with 500,000 every single time
The three things founder forward marketing actually requires — and why waiting until your brand is ready is the most expensive mistake you can make
Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.
founder forward marketing, faceless brand marketing, marketing strategy 2026, personal brand, female founder, organic marketing, trust based marketing, content that converts