Yes, we said it! It's not too late to make 2023 be YOUR YEAR regardless of what obstacles were put in your way.
We know for many, this year has been one full of trials and tribulations but you are STILL HERE and smarter, better and stronger than ever.
In this episode we give some real examples of marketing advice that works today! Even if social media isn't your thing and talking to the camera makes you want to jump off a cliff.
We know you have what it takes to fill your books and hope you implement at least one of these things into your marketing routine.
See yall at LashCon
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39:22
Thriving or Surviving in 2023?
After 3 month hiatus, moving states and huge career changes... There is so much we chat about in this episode.
We hope you enjoy this conversation touching on a few hot topics:
- why we moved to Nevada
- what my new position at PLA entails
- how Hakim's role has changed
- the current economic climate
- where to focus energy in business
- how to get / keep clients in todays market
- psychology of price structures
- what you can do today to stay afloat
These are just a few of the things we discussed and hope you get your questions answered!
As mentioned, if you would like to book a call with me about your social media strategy, marketing efforts, building your training course, or anything in between... CLICK HERE to book a 1:1 private call with me today. I would love to help you with anything you need in your business.
To shop THE LASH PAPI lash supplies or check out our online education, visit our website at www.thelashpapi.com
Any other inquiries about Business Mentorship with Ashley, feel free to browse my FREE resources or apply for one of my virtual coaching programs at www.ashleygcoaching.com
We would love it if you would take a moment to screenshot this episode and share on Instagram or Tiktok so we can continue to provide value.
@ashleygcoaching & @thelashpapi
Hope to see you all soon!
Ashley and Hakim Gonzalez
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1:03:58
Rebuilding Clientele from Scratch
Lots of change on the forecast for Team Liscious, our take on how and why the market is shifting so dramatically. Plus what we are doing right now to get back to a full book of lash / hair clients after almost 2 years of not accepting clients and focusing on education / retail.
www.thelashpapi.com
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1:07:22
Spilling the Tea; Dealing with a Saturated Industry
"The lash industry is TOO SATURATED!", "There are too many LASH artists already, it's impossible to be successful"... These phrases are amongst the most common and honestly, most frustrating for me to hear. Simply because we know SEVERAL new artists who have grown in less than a year to a steadily booked and busy artist without 10k followers even in todays "saturated market".
Yes, today's consumers shopping experience is very different than that of someone needing a haircut in 1996, but that is just life... times change, so does business. We can sit back and cry about it or we can get with the program and take advantage of the free tools and resources we have access to in order to learn and grow our business.
Which team are you on? Crybaby team or LEARN AND GROW?
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36:31
The Mistake that will kill your business in the long run
So many emotions as we navigate through this HUGE transition. While we will be experiencing a lot of changes, one thing that remains the same is our mission of helping you guys along our journey of growth.
Transparency is important to us and making sure we give you all the opportunity to learn from our difficult lessons is also a priority.
Thank you to all of you who continue to support us and we hope you all gain a lot from this episode.
Formerly known as “Team Liscious Podcast”, Ashley and Hakim Gonzalez are the husband and wife entrepreneur duo you know and love. As the years have gone by, both of our careers have flourished both inside and out of the lash industry which is where the original show was born.
While we love sharing our journey of being able to turn our side hustles into a success story beyond our wildest dreams, it has become abundantly apparent to us how much value the experiences and lessons from others can bring. Hence the new direction of sharing other amazing entrepreneurs and their come up stories.
Ireland