672 episodes
Ep 634: Podcast Guesting 101: Lori Harder on How to Turn One Episode into Clients and Life-Changing Revenue
16/10/2026 | 1h 17 mins.In this week’s episode, Nicole sits down with Lori Harder, host of the Earn Your Happy podcast, for a conversation about one of the most underused ways to grow your business: being a podcast guest. You don’t need your own show, a big following, or a big name. You need a story that walks the listener to your offer.
Lori breaks down the formula she’s seen across more than 1,600 episodes of her own show. She explains why most guests are forgettable, why a few have made $25K to $100K from a single episode, and how to be one of the ones who converts.
What You’ll Take Away From This Episode:
Why being a podcast guest is one of the fastest ways to go from cold audience to paying client, even for high-ticket offers.
What “trust transfer” is, and how a host’s introduction can do the relationship-building work that normally takes a listener hours.
Why the best podcast guests reverse-engineer the conversation from their offer instead of just answering whatever they’re asked.
The types of stories to bring on a show: an emotional story, a transformation story, and specific client results that overcome objections.
How to craft your “million-dollar story” so you have a strong answer when the host says, “Tell me about yourself.”
Why you can build, borrow, or buy an audience, and why borrowing through guesting costs you nothing but your time.
How to take the pressure off, treat each podcast as practice, and gather real-time data on what resonates with listeners.
How to stand out in a host’s crowded inbox, when most pitches are copy-pasted and self-focused.
The biggest reminder from this episode is that you don’t need a massive platform to profit from podcasting. You need a clear offer, great stories, and the confidence to show up and practice. Go be seen, even if it’s imperfect.
Resources Mentioned:
Grab Lori’s FREE Podcast Guest Media Kit Template: https://milliondollarguest.com/mediakit-3/?rootabl=nicolecrone&lid=AsHHajO1
Sign up for Lori’s FREE live training, How to Profit Off Other People’s Podcasts (starts October 27): https://milliondollarguest.com/training-3/?rootabl=nicolecrone&lid=IsCfWD0g
Learn more about Million Dollar Guest: https://milliondollarguest.com/
Explore the My Aligned Purpose community:
Explore our mentorship program, Aligned CEO Method: https://www.myalignedpurpose.com/alignedceomethod
Take our FREE quiz to find your fastest path to making more money in your business: https://www.myalignedpurpose.com/quiz
Order our book: https://www.myalignedpurpose.com/book
Grab your ticket for SHE LEADS 2027: https://www.myalignedpurpose.com/she-leads-2027- In this week’s Biz Besties episode, Nicole and Kaila are talking about what happens when you raise your standards as a business owner, and realize you can’t go back.
From money and pricing to clients, boundaries, delegation, leadership and the people you surround yourself with, they share the standards they've raised throughout their six-plus years building My Aligned Purpose.
What You’ll Take Away From This Episode:
Why raising your standards often means realizing you've outgrown what you used to tolerate.
How to recognize where you're still accepting less money, less respect, or less alignment than you actually want.
Why your business changes when you become more confident in your boundaries, pricing, delegation and leadership.
How the people you surround yourself with can influence what you believe is normal and possible.
Why being yourself, not trying to copy someone else's business, marketing or leadership style, is one of the most powerful ways to build confidence.
Nicole and Kaila also talk about the importance of getting into rooms where your desired level of success is the standard vs. the exception. Once you experience what it feels like to operate at a higher standard, you get to make a choice: Are you going back to the old version of you, or are you committing to the new one?
And if you're ready to map out your most profitable year yet, Nicole and Kaila are hosting Best Year Yet, a three-day live workshop designed to help you plan your 2027 business, money and profit goals. Sign up here: https://www.myalignedpurpose.com/2027
Explore our mentorship program, Aligned CEO Method: https://www.myalignedpurpose.com/alignedceomethod
Take our FREE quiz to find your fastest path to making more money in your business: https://www.myalignedpurpose.com/quiz
Order our book: https://www.myalignedpurpose.com/book
Grab your ticket for SHE LEADS 2027: https://www.myalignedpurpose.com/she-leads-2027 - In this week’s TGIM episode, Nicole is talking about one of the biggest energy drains in entrepreneurship: looking at what everyone else is doing and wondering if their grass is greener.
Nicole shares a very real story from her own business when comparison led her and Kaila to invest in a business model that wasn't aligned with how they actually wanted to build. The result? They spent months trying to make someone else's strategy work instead of watering the thing that was already working for them.
What You’ll Take Away From This Episode:
Why comparison can quietly pull your time, energy, and attention away from your own business.
How to stay aware of what's happening in your industry without abandoning your own vision and values.
Why consistency and staying in your lane allow your results to compound over time.
How to define your own business scoreboard instead of measuring yourself against someone else's numbers.
Why self-trust is one of the most magnetic things you can bring to your business.
Simple ways to protect your energy, curate your feed, and redirect your attention back to what actually moves your business forward.
Nicole also shares the story of Oprah choosing to stay in her own lane when the daytime TV landscape changed, and why knowing what's happening around you doesn't mean you have to become someone else to succeed.
The more you water your own grass (with your attention, creativity, consistency, energy and belief), the more you'll eventually look up and realize just how much you've grown.
Explore our mentorship program, Aligned CEO Method: https://www.myalignedpurpose.com/alignedceomethod
Take our FREE quiz to find your fastest path to making more money in your business: https://www.myalignedpurpose.com/quiz
Order our book: https://www.myalignedpurpose.com/book
Grab your ticket for SHE LEADS 2027: https://www.myalignedpurpose.com/she-leads-2027 Ep 631: How Motherhood Can Expand Your Earning Potential and Ambition as a Business Owner
08/10/2026 | 23 mins.In this week’s Biz Besties episode, Nicole and Kaila are talking about something they wish someone had told them sooner: motherhood doesn't have to shrink your business ambitions, it can actually expand your earning potential and your vision for what's possible.
They share three things they've learned about building businesses while raising kids, from becoming even more motivated to create an abundant life for their families to learning that you simply can't do everything yourself.
What You’ll Take Away From This Episode:
Why having kids can actually make you more ambitious about the life and income you want to create.
How becoming a parent can change your relationship with your earning potential and what's possible for your family.
Why you can't do it all, and how childcare, support, boundaries, and delegation can help you build a business that works for your life.
How to create dedicated work time and treat yourself like a real business owner.
Why there's no single “right” way to combine motherhood and entrepreneurship—and how to build it around what works for you.
Why wanting more money isn't selfish when that money gives you more choices, opportunities, support, and experiences with your family.
The biggest reminder from this episode is that you don't have to choose between being a great mom and building a big business. You get to decide what your version of motherhood, business, money, support, and success looks like, and then build accordingly.
If you want the big life, you don't have to wait for someone else to give you permission. You get to go create it!
Explore our mentorship program, Aligned CEO Method: https://www.myalignedpurpose.com/alignedceomethod
Take our FREE quiz to find your fastest path to making more money in your business: https://www.myalignedpurpose.com/quiz
Order our book: https://www.myalignedpurpose.com/book
Grab your ticket for SHE LEADS 2027: https://www.myalignedpurpose.com/she-leads-2027- Fresh off our two-day in-person Aligned CEO Method mastermind retreat, I'm sharing the biggest lesson from the room: every goal, challenge, and breakthrough in your business comes back to mindset. I walk you through both days, from small group visibility planning and "who not how" hot seat coaching under our theme Your Network Is Your Net Worth, to day two's bold reminder that you are a really big deal. You'll hear how scripting, guided visualization, and a long table dinner of future self proclamations helped forty women business owners shift their identity and see the next six months with fresh eyes. Whether you were with us or you're craving your own reset, this episode shows you why mindset is the foundation for growing to six and seven figures.
Explore our mentorship program, Aligned CEO Method: https://www.myalignedpurpose.com/alignedceomethod
Take our FREE quiz to find your fastest path to making more money in your business: https://www.myalignedpurpose.com/quiz
Order our book: https://www.myalignedpurpose.com/book
Grab your ticket for SHE LEADS 2027: https://www.myalignedpurpose.com/she-leads-2027
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About My Aligned Purpose | Business Coaching for Female Entrepreneurs Ready to Attract High-Ticket Clients + Scale While Having Fun
My Aligned Purpose Podcast is your go-to space for women entrepreneurs ready to dream bigger, build million-dollar brands, and grow thriving businesses. For over 6 years, we’ve been guiding women around the world in combining strategy with soul—blending sales, marketing, manifestation, mindset, and community to create unstoppable growth.
Hosted by Nicole Crone and Kaila Pilecki, Co-CEO's of My Aligned Purpose, this podcast brings you powerful conversations, actionable insights, and the encouragement you need to take bold steps forward. Nothing is off limits—we talk about the highs and lows of entrepreneurship, the realities of scaling, and the inner work it takes to align your business with your purpose.
Each week, you’ll leave feeling inspired, supported, and motivated to step into the next level of your vision. Whether you’re just starting out or scaling into seven figures, this podcast is here to remind you that you’re not alone—and that with the right mix of strategy and alignment, anything is possible.
It’s time to tap into community, embrace abundance, and grow your business on purpose.
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