The Bigger Narrative

Learn why Nick Francis bet everything on a new business model—and about the new strategic narrative he built to make sense of it for his team, his investors, and his customers. With my mom on a rare vacation, my sister steps in to take the intro call.

Choosing the right enemy is critical for a great strategic narrative. Also, my mom proposes an tweak to Influ2's name.

A $6.5B services company adopts a new strategic narrative to convey differentiation in its market and guide employees. Also, my mom wants to get more personal.

How one of the world's largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.

Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap.