Prep Your Doula Business for Summer with Alyssa Knapp
Host: Jodi CongdonGuest: Alyssa Knapp, Founder of Integrative Wellness JourneysEpisode Summary:In this honest and energizing episode of the Birth Boss Podcast, Jodi sits down with returning guest Alyssa Knapp to talk all things summer business planning—especially for moms juggling work, client care, and that deep craving to enjoy the season.From "mean mommy mode" to calendar chaos, this episode dives into:How to prep your business now to enjoy more freedom laterManaging mom guilt while staying responsive in client careSetting boundaries around time, tech, and self-expectationsUsing simple systems like timers, nine-grids, and the Eisenhower MatrixReframing summer to support both fun and functionWhether you're a doula, lactation consultant, a wellness birth pro, or a service-based perinatal entrepreneur, this episode will give you both the permission and the plan to create a spacious, intentional summer—with less stress and more joy.Timestamps & Key Moments: 00:01 – Welcome back Alyssa! 01:13 – Why prepping before summer hits is essential 03:30 – Working while the kids are outside: the guilt and the grace 05:57 – Boundaries, expectations, and excited vs. exhausted energy 10:18 – Summer planning tips: map your calendar, simplify, set goals 12:40 – Why summer is the runway for a strong fall launch 16:30 – The power of setting realistic expectations (and saying “not now”) 19:03 – Creating a summer-proof Instagram strategy with a 9-grid 24:21 – Taking social media weekends off = LIFE-CHANGING 29:39 – Tools that help: timers, visual planning, and mindset shifts 31:50 – The ultimate organizing tool you didn’t know you neededResources Mentioned:Eisenhower MatrixTimer strategy for boundary-setting with kidsInstagram 9-grid idea for summer contentAlyssa's programs and wellness planning offers (linked below 👇)Connect with Alyssa Knapp: 🌐 Integrative Wellness Journeys 📸 @integrativewellnessjourneysEnjoyed this episode?Please subscribe, leave a review, and share it with a fellow boss who's ready to plan less, play more, and stay grounded this summer. ☀️💼✨✔️ Find Jodi Congdon:Instagram Website Birth + Postpartum Professionals (Facebook Group) ✔️ Create Your Six or Seven-Figure Doula Business: Birth Boss Society (for Solo Doulas and Agency Owners)Hip to Heart Birth Boss Academy ✔️ From Solo Doula Business to Agency: Hip to Heart Agency Program
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34:42
Marketing that Actually Works for Doulas
Feeling burned out by marketing that doesn’t seem to work — or worse, doesn’t feel like you? In this honest episode of the Hip to Heart Birth Boss Podcast, Jodi breaks down exactly why traditional marketing advice fails doulas, and what to do instead.We’re unpacking strategies that feel better and actually bring in clients: from content that converts (without going viral), to local referrals, collaborations, and borrowing audiences with ease. You'll hear stories from real doulas inside our CEO Track who saw big shifts by simplifying, focusing, and aligning their approach.Whether you’re stuck in content chaos or wondering if you’re just not cut out for marketing… this episode is the exhale you’ve been waiting for.🎧 Listen now, take a breath, and let’s reset how you market — together.🔗 Resources Mentioned: For in-depth strategies and community support: https://www.hiptoheart.com/birth-boss-society-landing-page✔️ Find Jodi Congdon:Instagram Website Birth + Postpartum Professionals (Facebook Group) ✔️ Create Your Six or Seven-Figure Doula Business: Birth Boss Society (for Solo Doulas and Agency Owners)Hip to Heart Birth Boss Academy ✔️ From Solo Doula Business to Agency: Hip to Heart Agency Program
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26:53
The $100K Doula Myth
In this episode, my focus is uncovering the financial challenges faced by doulas today and I explore the main reasons why some achieve significant financial success while others continue to struggle. The importance of a smart business model is a top priority in building a financially stable business, but the close second and third are pricing that not only reflects your value but also allows you to live comfortably and the need for scalable income streams. I happily share the strategies that I used to build my business and encourage other birth and postpartum professionals to take actionable steps towards the growth and expansion of theirs.✔️ Find Jodi Congdon:Instagram Website Birth + Postpartum Professionals (Facebook Group) ✔️ Create Your Six or Seven-Figure Doula Business: Birth Boss Society (for Solo Doulas and Agency Owners)Hip to Heart Birth Boss Academy ✔️ From Solo Doula Business to Agency: Hip to Heart Agency Program
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Passive Income Created From Essential Expertise w/ Jen Tawil
In this episode I'm chatting with postpartum doula Jen Tawil, who uniquely combines her experience as a former private investigator with her doula practice and from that came the creation of her first digital course, Trust But Verify: The Childcare Interview Process. Passive income is a must when we are building our businesses because it allows us to intentionally divide our time between in person clients and working on our business, creating more free time and income coming in that we aren't trading time for.All it took was one client sharing her method for choosing childcare that made Jen realize there was a huge need for PI expertise in her client community. Throughout the episode, Jen emphasizes the importance of informed decision-making and the creation of resources that empower parents.Private Eye Parent was designed to equip families with the tools to conduct thorough interviews for childcare, ultimately aiming to reduce anxiety and enhance peace of mind, staying right in line with exactly what doulas do.Find out more about Jen:IG https://www.instagram.com/theprivateeyedoulaTrust But Verify Course: www.privateeyeparent.com/course-waitlist✔️ Find Jodi Congdon:Instagram Website Birth + Postpartum Professionals (Facebook Group) ✔️ Create Your Six or Seven-Figure Doula Business: Birth Boss Society (for Solo Doulas and Agency Owners)Hip to Heart Birth Boss Academy ✔️ From Solo Doula Business to Agency: Hip to Heart Agency Program
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39:45
Agencies Creating Sustainability For Doulas w/ Hillary Melchiors
In this episode of the Birth Boss podcast, I'm sitting down with with Hilary Melchiors, owner of the Doula Group of Evansville, and fun fact, the only certified postpartum doula in a 75 mile radius of her! This brings up some differences in the way we started and currently run our agencies, which is somewhat dependent on our geographical location, which turned into a highlighting a huge benefit of agencies that is rarely talked about... providing sustainability for doulas.We discuss how being a doula has evolved over the years and how now, with insurance coverage and employer benefits, the importance of certification is more apparent now than ever before. This brings up the a deeper conversation about the need for better doula training and community building within our profession and why collaboration over competition wins every time. Find Hillary here:doulagroupofevansville.comhttps://www.instagram.com/doulagroupofevansville/thebirthgeeks.comhttps://www.instagram.com/thebirthgeeks/?hl=enhillarymelchiors.comhttps://www.instagram.com/disruptordoula/✔️ Find Jodi Congdon:Instagram Website Birth + Postpartum Professionals (Facebook Group) ✔️ Create Your Six or Seven-Figure Doula Business: Birth Boss Society (for Solo Doulas and Agency Owners)Hip to Heart Birth Boss Academy ✔️ From Solo Doula Business to Agency: Hip to Heart Agency Program
Welcome to Hip to Heart Birth Boss™ podcast. I’m your host Jodi Congdon, birth and postpartum doula agency owner, postpartum doula and lactation educator trainer, and the exact person to help birth professionals like you create a business that feels like the perfect fit for every stage of life. In this podcast, I’ll be talking to you about opportunities to grow and scale your birth and postpartum business and you will get actionable tools and strategies that are tailored to your goals and dreams. I’ll be giving you my expert insight on things like marketing, networking, using social media to get the eyes of your ideal client on you, branding, growth strategy, and the steps to building a business that has optimal scalability. The purpose here is to share my personal journey and talk about mistakes I’ve made and how I’ve turned them around into big wins. You’ll learn how to create goals to hit your financial milestones, make a huge impact on your perinatal community, create more time for the things that you love, and start to build your empire. Whether you realize it or not, you are a business owner, starting your journey as a small but mighty entrepreneur. You, my friend, are a birth boss.
Ireland