She's So Lucky

#371: I’m kicking off November with a solo episode, and this one’s a little different. Instead of playing big sis with all the answers, I’m bringing you the questions my friends and I keep debating in our group chats and Slack channels.
We get into whether critique culture has gone too far, whether everyone really needs a personal brand, why visibility isn’t the same as power, and what to do when you’ve hit your goals but still feel like something’s missing. Plus, I share why I’m stepping off the content hamster wheel to build something no one can take away from me.

Episode Links:
Watch Episode 369, Elaine Welteroth on Knowing When to Pivot: https://youtu.be/NFFlEm0ziK8?si=q_ylBoOCFba_pwFr

Keep in Touch with Les:
Ready to apply what you hear? Subscribe to the She’s So Lucky Newsletter to get weekly episode guides and journal prompts: https://shessolucky.kit.com/newsletter
Subscribe to The Lucky Playbook on Substack: https://lesalfred.substack.com/
Follow Les on IG @lesalfred
Follow She’s So Lucky on IG @shessoluckypod
Follow Les on TikTok @theluckyles
Follow She’s So Lucky on TikTok
Visit our website at shessoluckypodcast.com

Sponsors:
Nutrafol: Get $15 off your first month of Nutrafol by using the code BALANCEDLES at https://www.nutrafol.com
Rula: Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/lucky #rulapod
Cozy Earth: Head to https://www.cozyearth.com and use code LUCKYLES for up to 20% off home and sleepwear.
OSEA: Go to https://www.oseamalibu.com and get up to 32% off curated holiday sets and an additional 10% off your first order with code LUCKY.
IM8: Go to https://www.IM8health.com/lucky10 and use code LUCKY10 to get a free welcome kit, five free travel packs, plus 10% off your order.
Dipsea: Dipsea is giving our listeners their first week FREE then 25% off after that when you sign up at https://www.dipseastories.com/LUCKY

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#370: Dominique Morgan has a way of making you laugh, think, and see yourself differently all in the same breath, and she brought every bit of that to this week’s conversation.
Dominique joins me to talk about what her version of creating luck looks like: knowing your magic, keeping the right people around you, and recognizing a moment as early as possible. We get into why reaching every dream on her list still left her feeling empty, what changes when you start dreaming from abundance instead of survival, and the strategy behind the content that has her reaching millions of people every month.
This episode is a masterclass in putting the science behind your magic so no one else gets to decide what it’s worth.

We talk about:
Dominique’s three-part formula for creating your own luck
Owning your magic and letting yourself enjoy it
Dreaming from abundance instead of survival
Why your biggest wins can throw you off track faster than your hardest moments
The science behind going viral, and how she built her own system
Knowing your value well enough to name your price
Why you have to be a fan of the people around you

Episode Links:
Follow Dominique on Instagram: https://www.instagram.com/thedominiquemorgan/
Follow Dominique on TikTok: https://www.tiktok.com/@thedominiquemorgan?lang=en
Subscribe to Dominique’s Substack: https://thedominiquemorgan.substack.com/

Sponsors:
IM8: Go to https://www.im8health.com/lucky and use code LUCKY for a Free Welcome Kit, five free travel sachets, plus ten percent off your order.
Square: Get up to $200 off Square hardware when you sign up at https://www.square.com/go/lucky
FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months — that’s 90% off. Go to https://www.freshbooks.com/podcast to get started.
Quince: Find the fall pieces you’ll reach for most at Quince. Download the Quince app for app-exclusive offers, or go to https://www.quince.com. When Quince asks where you heard them, let them know it was She’s So Lucky.
Ladder: If you have an iPhone, head to https://ladder.fit/LUCKY and take a quick quiz to find your perfect Ladder plan. Use my link and get a free 7-day trial and $10 off your first month if you join.
Arca Wealth: Book a complimentary fiduciary planning call at https://www.arcawealth.com/lucky.

Connect with Les:
Ready to apply what you hear? Subscribe to the She’s So Lucky Newsletter to get weekly episode guides and journal prompts: https://shessolucky.kit.com/newsletter
Subscribe to The Lucky Playbook on Substack: https://lesalfred.substack.com/
Follow Les on IG @lesalfred
Follow She’s So Lucky on IG @shessoluckypod
Follow Les on TikTok @theluckyles
Follow She’s So Lucky on TikTok
Visit our website at shessoluckypodcast.com

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#369: In this week’s episode I’m joined by author, journalist, and birthFUND founder Elaine Welteroth for a special conversation. Recorded live at Create & Cultivate, this conversation turned into church about five minutes in. If you're at the edge of a pivot, or you've realized the hustle that got you here won't get you where you're going, this one's for you.
Elaine and I get into how to know when it's time to walk away from something that looks great from the outside, what changes when you measure success by what you give instead of what you get, and how she raised nearly $10 million for maternal health in two years without ever planning to run a nonprofit.
This episode is for anyone looking ahead at their next chapter excited for what’s to come.
We talk about:
Knowing when it's time to pivot, and getting through the waiting that comes after
Moving from scarcity to abundance
Why it matters for women to talk about money
How Elaine’s relationship with ambition has changed in her 20s and 30s
The importance of building your own table instead of playing someone else's game
Why maternal health affects every one of us, and requires all hands on deck
What's next for birthFUND

Episode Links:
Get involved with birthFUND: https://www.thebirthfund.com/get-involved
Follow Elaine on Instagram: https://www.instagram.com/elainewelteroth/
Subscribe to Elaine’s Substack: https://substack.com/@elainewelteroth
Shop Elaine’s collab with Look Optic: https://www.lookoptic.com/pages/davis
Shop my look from the episode: https://shopmy.us/shop/collections/7751817

Sponsors:
Quince: Download the Quince app for app-exclusive offers, or go to Quince.com. Get free shipping on your order and 365-day returns
Dipsea: Go to Dipseastories.com/LUCKY for your first week FREE - then 25% off.
Brickhouse Nutrition: Go to BrickhouseNutrition.com and use code LUCKY for 20% off and free shipping
Butcherbox: Go to ButcherBox.com/lucky to get $20 off your first box, plus chicken breast in every box for life or filet or NY strips for a year— with free shipping always
Monarch Money: Use code LUCKY at Monarch.com to get your first year of Monarch Core half off at just $50
IM8: Go to IM8HEALTH.com/lucky10 and use code lucky10 for a Free Welcome Kit, five free travel sachets, plus 10% off your order

Connect with Les:
Ready to apply what you hear? Subscribe to the She’s So Lucky Newsletter to get weekly episode guides and journal prompts: https://shessolucky.kit.com/newsletter
Subscribe to The Lucky Playbook on Substack: https://lesalfred.substack.com/
Follow Les on IG @lesalfred
Follow She’s So Lucky on IG @shessoluckypod
Follow Les on TikTok @theluckyles
Follow She’s So Lucky on TikTok
Visit our website at shessoluckypodcast.com

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#368: Y'all called it before I could even say it. Yes, I invested in the beverage brand Sensori! Co-founders Darean and Shanna are back on the show, and since the last time we talked, they've raised almost a million dollars from more than 40 creators (me included) to scale their business instead of going the VC route.
Today we’re pulling back the curtain on their fundraising strategy and why I decided to invest. If you've ever wondered whether there's another way to fund a business, you need to hear this one. I also pulled some messy questions from Threads, getting into the nitty-gritty of the raise, and they answered every single one.

We talk about:
Why Sensori said no to VC for now, and when they'd reconsider
How a creator-funded raise works, from cap tables and SPVs to check sizes and the creator match
Why I chose to invest in Sensori
Community questions about equal shares, exclusivity and what creator investors actually do
Building a cap table that helps you beyond the check
Why selling your company doesn't have to mean selling out
How Sensori is scaling into retail
A first taste of their new flavors Tropical Hibiscus and Yuzu Peach

Episode Links:
Watch episode 337 with the Sensori team: https://youtu.be/3S0iOQTKNDg
Get 10% off your next Sensori order at https://drinksensori.com/utm_source=creator_investor&utm_medium=social&utm_campaign=lestraundra-alfred with code LES10
Follow Sensori on Instagram: https://www.instagram.com/drinksensori/
Follow Sensori on TikTok: https://www.tiktok.com/@drinksensori
Follow Darean on Instagram: https://www.instagram.com/dareanrhodes/
Follow Shanna on Instagram: https://www.instagram.com/shannapearre/

Sponsors:
Nutrafol: Nutrafol is offering our listeners $15 off your first month’s subscription and free shipping when you visit https://www.nutrafol.com and enter promo code BALANCEDLES.
Monarch: Use code LUCKY at https://www.monarch.com to get your first year of Monarch Core half off at just $50.
Bask & Lather: Go to https://www.baskandlatherco.com and use code LUCKY for 20% off.
Ladder: If you have an iPhone, head to https://ladder.fit/LUCKY and take a quick quiz to find your perfect Ladder plan. Use my link and get a free 7-day trial and $10 off your first month if you join.
Instant Hydration: For a better way to stay hydrated, go to https://www.instanthydration.com/solucky and use my promo code SOLUCKY for over 40% off your first subscription order - it’s Instant Hydration’s best offer available.

Connect with Les:
Ready to apply what you hear? Subscribe to the She’s So Lucky Newsletter to get weekly episode guides and journal prompts: https://shessolucky.kit.com/newsletter
Subscribe to The Lucky Playbook on Substack: https://lesalfred.substack.com/
Follow Les on IG @lesalfred
Follow She’s So Lucky on IG @shessoluckypod
Follow Les on TikTok @theluckyles
Follow She’s So Lucky on TikTok
Visit our website at shessoluckypodcast.com

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#367: I’m starting the fourth quarter off with a solo episode! This week I'm unpacking the advice our grandmothers swore by: you don't have to touch a stove to know it's hot.
I'm sharing the lessons I learned the hard way with money, friendships, career, and relationships to help you navigate these areas better. Plus, I'm finally giving you the full update on my first two angel investments, the thesis behind them, and some big news about the show as She's So Lucky turns eight.

Episode Links:
The Truth About Angel Investing with Jaclyn Johnson: https://youtu.be/sL355JwiNkQ
Learn more about Sensori: https://youtu.be/3S0iOQTKNDg
Learn more about YouPop: https://www.youpop.ai/

Keep in Touch with Les:
Ready to apply what you hear? Subscribe to the She’s So Lucky Newsletter to get weekly episode guides and journal prompts: https://shessolucky.kit.com/newsletter
Subscribe to She’s So Lucky on Substack: https://lesalfred.substack.com/
Follow Les on IG @lesalfred
Follow She’s So Lucky on IG @shessoluckypod
Follow Les on TikTok @theluckyles
Follow She’s So Lucky on TikTok
Visit our website at shessoluckypodcast.com

Sponsors:
Cotton: Cotton is the Fabric of Our Lives. To learn more, head to https://www.thefabricofourlives.com
IM8: Go to https://www.IM8health.com/lucky and use code LUCKY for a free welcome kit, five free travel packs, and 10% off your order.
OSEA: Go to https://www.oseamalibu.com and get 10% off your first order with code LUCKY.
Rula: Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/LUCKY #rulapod
Dae: Visit https://www.daehair.com and use code LUCKY at checkout for 20% off your first purchase until October 31, 2026.
Dipsea: Go to https://www.dipseastories.com/lucky for your first week FREE then 25% off your subscription.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.