The Dental Business Podcast

• The Art Of The £100k Open Day

  This week, Brad discusses the £100k Open Day - how they work, what they can do for your business, as well as the many lessons Brad has learned through his experience in staging these invaluable events. KEY TAKEAWAYS When putting together your roster of attendees, you can never count upon them actually showing up unless they have some skin the game, such as having paid a deposit. The entry process for signing up for events such as these, should contain some kind of commitment. This filters out the people who are unlikely to attend, or whose interest is minimal. When you market your business to an audience, it's not about quantity. It's about finding the audience who truly care, so that when you have an offer or event, you get a far higher return in terms of interest. It's crucial to get your staff and team on board with what the goals and objectives of the event are. If your goal is revenue, then make sure they are all attuned to this goal. BEST MOMENTS 'It doesn't matter how many people have booked in, if nobody has paid a deposit' 'There's no point in massaging your ego' 'I want each of those monthly open days to be £100,000 revenue-generating events' 'Talk about money. Be open' VALUABLE RESOURCES The Dental Business Podcast ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]

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• How To Build And Sell A Practice - with Grant McAree

  Brad returns with special guest, Dr Grant McAree, the founder of one of the internet’s most valuable resources for dentistry professionals, and one of the most successful operators of business and marketing courses for dentists. Grant has just sold his own dental practice for a multiple figure sum, and joins Brad to share his inspiring story, talks you through the mechanics of buying and selling a practice, and discusses why selling a practice should not be considered to be a one-time event in your own dental career. KEY TAKEAWAYS Many believe that the culmination of a dental career comes with the sale of a practice, but as Grant has proved, selling a practice can be a regular occurrence, allowing us to achieve financial freedom and the ability to pursue other interests. A squat dental practice is essentially a practice started from scratch, usually with a single surgery to begin with and aspirations to be a highly profitable business. Open Day advertising should never cease The important thing is to get customers interested, and coming through the door. It should not be limited to one day per period. Running a practice for profit is entirely different to the model you need to adopt if you wish to exit through sale. There are ways of increasing the potential value of your practice for sale that must be considered in order to make the proposition more attractive to potential buyers. BEST MOMENTS 'In dentistry there isn't enough truth about building a practice' 'This is a golden time for the financial aspect of dentistry' 'What cheapens your profession is doing bad work' 'This doesn't have to be complicated' VALUABLE RESOURCES The Dental Business Podcast Grant McAree LInkedIn - https://dentalbusinessmentor.co.uk/business-coach-for-dentists/ Advertising And Marketing Tips By Dentists For Dentists (Facebook) - https://www.facebook.com/events/d41d8cd9/advertising-and-marketing-tips-for-dentists-by-dentists/311842172803750/ ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]

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• Authority Marketing

  Much of marketing is focussed around building relationships and sharing resources and information in order to build a relationship with potential clients remotely. In this week's show, Brad talks about how this overlaps with the concept of authority marketing - marketing that presents the perception that you are an authority in your field. KEY TAKEAWAYS Authority marketing is built upon the idea that you present yourself as the best person in your field - that you know everything to know - via means such as blogs, articles, YouTube videos, podcasts etc. Qualifications and positions of authority in dentistry, are remembered by patients, and are held up as a badge of honour by their clients We need to strike a good balance between being approachable and affable, and the image of us also being a towering authority on our subject. If you have a platform used to engage with people, then through consistency, we naturally become an authority in our field. BEST MOMENTS 'Make them perceive that dentist as an authority' 'You do things that enable people to find you' 'We need to give out information in a way that makes people perceive us as an authority' 'We need to be producing better quality resources for our patients' VALUABLE RESOURCES The Dental Business Podcast ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]

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  16:03
• How Relationship Marketing Can Help Your Practice - with Michelle Tayler

  In this week's show, Brad talk to marketing expert, Michelle Tayler, about the fascinating concept of relationship marketing, and how it can help to not just grow your client base, but nurture relationships with the base you already have. KEY TAKEAWAYS The first step is to create a marketing mind-set, to understand the basics of marketing itself. Building relationships with people is the best way to attract and retain patients. Establish who your ideal patient avatar is. Make sure you know exactly what their needs and pain points are. People buy and make decisions on emotion. The patient journey map begins with mapping out a patient and the process they go through from "completely unaware" to "consideration" and "conversion" It's worth applying the "Rule Of 7" when it comes to our messaging. This doesn't mean seven emails, but seven forms of communicating a single message, as the average person does not absorb a message until they receive it seven times BEST MOMENTS 'It helps to take away the overwhelm of marketing for dental practitioners' 'It's not easy to turn on a camera and start recording for social media' 'The biggest secret to marketing is consistency' 'A person needs to see a message seven times before they take it on board' VALUABLE RESOURCES The Dental Business Podcast Facebook: @marketingpractices www.marketingpractices.com.au [email protected] ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]

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• Why Data Protection Matters - with Adrian Dray

  In this week's show, Brad talks to Adrian Dray, a data protection expert and consultant, about why data protection matters, the role of GDPR in every dental business practice, and how we can better maintain the security of our client base. KEY TAKEAWAYS GDPR was the biggest data protection shake-up in a generation, and before it was implemented, not many business owners took client security seriously. When looking to take over a new practice, or acquire a business, the GDPR compliance must be thoroughly considered. We must make sure that we're not acquiring a business filled with breaches and problems. We must make sure that we are keeping client information in the most secure way, and crucially, disposing of it when the correct time arrives. This is an issue that many businesses slip up on. It is a criminal offence to block or deliberately disrupt the legal process when it comes to the information process, and perpetrators of this violation are now being publicly called out. BEST MOMENTS 'As dentists, we understand the importance of what we do' 'One of the things that's really important is how's it going to interact the value of my business?' 'I don't want to pick up a "data lemon"' 'Those records could be your bulletproof vest...' VALUABLE RESOURCES The Dental Business Podcast GDPR - https://gdpr-info.eu dental.consulthere.co.uk ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]

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