The Double Cleanse

We have a very special episode of The Double Cleanse this week - as James and Robert are joined by the founders of Beekman 1802, Doctor Brent Ridge & Josh Kilmer-Purcell, live from New York!

James, Robert, Dr Brent and Josh talk about the origin story of Beekman 1802, how they ensure their partnership is a true collaboration, and they share their journey to building a team that truly supports their vision.

There’s also a conversation about the current state of the beauty industry - from the dominating role of K-beauty, to ‘dupes’ culture and the importance of having a unique point of view as a brand. They also explore the algorithm-driven madness of beauty marketing and how everyone copies what goes viral instead of focusing on hero products.

James and Robert also share the Beekman 1802 products that they are obsessed with!

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James and Robert are here with a new episode of The Double Cleanse – and this week they’re tackling the products that you absolutely DON’T need… but you might find useful anyway!

We’re starting off with why the beauty awards system is a total SCAM! The twins are revealing some TEA: many beauty and content creator awards are literally paid-for wins. Someone high up in the beauty industry confirmed to them that brands pay to win awards. Robert has even won an award before which cost £5 – and they didn’t even let him keep the trophy (it got melted down for scrap!).

For the main event of the show, James and Robert are talking about the unnecessary products that solve specific problems. From the sebum softener which extracts blackheads, whiteheads and sebaceous filaments to the powders that provide colour correction (say goodbye to liquid correctors!), they have it all.

There’s also a powder spray (yes, a spray can with powder!), the lip oil which “is not like other lip oils” and even a remedy for dry hands that James wishes he had started using many years ago.

James and Robert want to be clear: you don’t need ANY of these products… but if they solve a specific problem you have or if you want that extra benefit, they’re all genuinely good options.

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We're back with another episode of The Double Cleanse, and this week James & Robert are tackling problematic content trends, influencer drama and products they’ve been influenced into buying (for better or worse)!

After opening with a rant about unreadable subtitle fonts, the twins dive into how creators are prioritizing aesthetics over accessibility. People are using pastel yellow text, Comic Sans, multiple different fonts – all in the name of a “visual hook” – completely forgetting that subtitles were invented for people to actually read them.

Then there’s the over-production trend where people step in and around captions like it’s choreography. One girl fell through her ceiling (seemingly AI-generated) and made a tutorial on “how to do it” – influencing other creators to manufacture equally dramatic content.

The main topic on this episode are the products that James and Robert have been influenced into buying! They're talking about the plumping lip mask that is all over TikTok and K-beauty spaces, the foundation marketed as "for mature skin" on the brand's but aimed at everyone on TikTok and the intensive serum which has seemingly disappeared from the shelves... There are 7 must-have recommendations!

We want to know: What products have YOU been influenced into buying? Good or bad? Share your stories in the comments, and let us know which purchases you regret and which you’d repurchase forever!

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We’re back with a new episode of The Double Cleanse and on this episode James & Robert are BRUTALLY roasting bestselling skincare and make-up products!

After opening with how much they genuinely love being recognized by fans (especially when someone is wearing their merch – the best feeling ever), the twins dive into the darker side of influencer culture: people taking candid photos without permission. James shares a genuinely uncomfortable experience at Universal Studios where someone literally held their phone in front of him without asking, took a photo, and walked away. When he tried to address it, the person just kept following him and his friends around. Awkward doesn’t even begin to cover it.

The main event is a true roast of bestselling products: just because something sold well, doesn’t mean it’s good. From the Shiseido Eyelash Curler (is it really worth the money?) to the Rhode pocket blush (it’s not really pocket sized!), they’re covering it all. Plus James get’s ANGRY when talking about one particular hypochlorous acid spray… eek! There are also some products worth the hype, you’ll need to tune in to find out!

James and Robert want you to know: just because something is a bestseller doesn’t mean it’s the best. Viral doesn’t equal quality. Do your own research, try products, and don’t buy something just because it has hype.

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James and Robert are back with another episode of The Double Cleanse, and this week is SPECIAL – James is celebrating 11 YEARS as an influencer!

The twins open by reflecting on how long they've been doing this and getting hit with comments from people saying "I grew up watching you" and "I used to watch you in school," which simultaneously makes them feel ancient and grateful that their content has literally shaped people's childhoods!

The main topic in this episode is make-up application techniques and best practices. James and Robert dive DEEP into the debate of brushes vs fingers for makeup application, and Robert has some STRONG opinions...

They also talk about hand palette stickers, the theatre of unnecessary hygiene and people insisting on putting on too much powder! Plus they have a vital reminder: fingers are your best friend in makeup.

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