The AgriCoach Podcast by The Financial Bloke

The best young operator in your district has already decided whether they'd work for you — and they made that call from their phone, long before any job ad went live.
In Episode 130, Ben Law sits down with Lavinia Wehr, Founder and Creative Director of AgSocial, the socials-first agency built specifically for agricultural businesses. Lavinia grew up on a sheep and broadacre property in Esperance, backed herself into business at 22, and now works alongside some of the country's most ambitious farming enterprises to shape how they're seen online — and who they attract because of it.
This conversation is for the family business that's growing, professionalising, and quietly competing for the same handful of high-calibre people everyone else wants. Lavinia and Ben talk through why a strong online presence has become one of the most practical recruitment tools a modern farm has, how the right content shows prospective staff exactly what kind of operation — and family — they'd be joining, and why the businesses getting this right are pulling ahead while others wonder where the good applicants went.
You'll hear how to start from a blank page without feeling overwhelmed, what high-performing agribusinesses are doing differently right now, and the small, surprisingly ordinary moments on farm that turn out to matter most to the people watching. There's also a candid thread running through the episode about the next generation — what it really takes to step into a leadership seat in a multi-million-dollar farming business, and why backing yourself early may be one of the most valuable decisions a young person on the land can make.
If your family is thinking seriously about who carries the business forward — and how you'll attract the people who help them do it — this one's worth your time.
📌 About AgSocial: a socials-first marketing agency built specifically for agricultural businesses. They create strategy and content that actually resonates with growers — and helps farms recruit better people. Worth a look if this is on your radar – https://www.agsocial.com.au/
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
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Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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You've built something worth protecting. You've made the sacrifices, reinvested when others spent, and stayed the course when the easier path was right there. That discipline shaped everything. But what if the very thing that made your operation extraordinary is quietly becoming the thing that holds it back?
In this mini episode, Ben Law opens with a moment that will feel uncomfortably familiar to anyone sitting on either side of the generational fence — a conversation that started with a Landcruiser and a bull bar, and ended somewhere most farming families never quite manage to go.
Ben unpacks why the transition from one generation to the next so often stalls not because of money, not because of succession plans, and not because of bad intentions — but because of something far more human and far more fixable. He speaks directly and plainly to both generations: the one holding the keys and the one waiting for them.
What does it actually look like when a family gets this right? What happens in the room when the person with the most power chooses curiosity over certainty? And what is the one thing each generation can do this week — not next year, not at the next family meeting — to start shifting the dynamic right now?
This episode won't take long to listen to. But it might be the conversation your family has been circling for years. 
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
-----------------------

Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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Ask most farming families when succession actually begins and you'll hear a number — fifty-eight, sixty, "once the debt's down." In Episode 129 of The AgriCoach Wealth & Wisdom Podcast, succession facilitator James Hamilton of Cultivate Advisory offers a very different answer, and it reframes almost everything families think they know about handing on the land.
James isn't a consultant who parachutes in with theory. He's a farmer first — twenty-five years on the land at Narromine with his wife Amanda — who lived through his own family's succession and came out the other side with relationships stronger, not strained. That lived experience is the spine of this conversation with Ben Law, and it's why his approach lands so differently from the usual advice.
Ben and James get into the one conversation most families quietly avoid for years — the one that, left unspoken, slowly erodes relationships while everyone waits for a "better time." They talk through the difference between fair and equal, and why the families who get this right stop fixating on dollar figures and start thinking about something far more powerful. There's also a deceptively simple golden rule for parents that turns the usual planning process on its head — and spares them the heartbreak of presenting a polished plan only to watch it fall flat.
You'll hear why the strongest farming families treat relationships and balance sheets as equally important, what really happens when you invite the child who "doesn't need anything" into the room, and how time itself quietly becomes either the most valuable asset on the table or the most expensive thing you waste.
This one is for forward-thinking families who'd rather shape the next chapter on their own terms than have it shaped for them. Whether you're five years out or fifteen, the next gen wondering how to even raise it, or a parent who keeps putting it off, family farm succession planning starts with a single conversation — and this episode shows you how to begin it well. 
📌 About Cultivate Advisory: James Hamilton helps farming families across Australia move from uncertainty to a clear, agreed roadmap for succession — facilitating the conversations most advisors shy away from, with no baggage and no pressure. 
👉 Learn more about Cultivate Advisory here: https://www.cultivateadvisory.com.au/
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
-----------------------

Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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What if the reason you can't find good people has nothing to do with where your farm is — and everything to do with how you're showing up?
Finding and keeping top talent in agriculture is one of the most pressing challenges facing farming families today — and it's only getting harder. With a retirement cliff looming, a shrinking pool of skilled workers, and a generation that thinks and works differently than any before it, the old ways of hiring simply don't cut it anymore. But here's the thing: the farms that are winning this battle aren't necessarily the biggest or the best resourced. They're the ones who've figured out what great people actually want — and how to communicate it.
In this episode, Ben Law sits down with Kelli McDougall, Partner and Managing Director of Agri Talent, a woman who grew up between Inglewood and Goondiwindi, built her own recruitment business at 25, and has spent the better part of three decades placing top-tier talent across the agricultural sector. She sits squarely in the middle of both sides of this conversation — hearing what farming families are frustrated about, and what high performers are quietly walking away from.
What she's seeing should make every farming family sit up and pay attention.
Kelli unpacks why over 80% of the best placements Agri Talent makes are headhunts — meaning those people weren't even looking — and what that tells you about where the real competition for talent actually lives. She gets into the uncomfortable truth about why good people leave good employers, and why it's rarely about money. She talks about what your housing says about your standards, why a half-billion-dollar farming operation with zero online presence is raising red flags with 30-year-old candidates, and what the difference is between telling people you're a great place to work and actually being one.
There's also a conversation about the tectonic demographic shifts reshaping who's available to work in agriculture over the next decade — and why automation and authenticity may be your two most powerful recruitment tools going forward.
Whether you're trying to attract your first farm manager or hold onto the best operator you've ever had, this episode will change how you think about the people side of your business. 
🌾 About Agri Talent Agri Talent is one of Australia's most respected agricultural recruitment specialists. They place permanent and executive talent across the full spectrum of ag — from hands-on farm roles to senior leadership — and they bring genuine industry knowledge to every brief. If you're looking for the right people for your farming enterprise, they're worth a conversation. 
👉 Learn more about Agri Talent here: https://www.agritalent.com.au/
👉 Learn more about Global People Solutions here: https://www.globalpeoplesolutions.com.au/
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
-----------------------

Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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Most farming families have a good year, watch the money come in — and then quietly wonder, sometime in March, where it all went. Not because anyone was reckless. Not because anyone wasn't working hard. But because profit without a plan doesn't stay put. It gravitates toward whatever's urgent, whatever's default, whatever no one got around to deciding.
In this mini episode, Ben Law — The Financial Bloke — puts a name to something that happens quietly on farms across the country: the gap between what a family earns and what it actually decides to do with that money. It's a gap most families don't even know exists until they sit down and look at it.
Ben shares the single clearest signal he's found in high-performing farming families — something that separates the ones genuinely building wealth across generations from those working just as hard and getting a fraction of the result. It's not about scale, location, or what the season did. It's about one conversation. And whether your family is having it.
He also unpacks the four-bucket framework he uses with clients — a simple but surprisingly confronting way of thinking about where profit should go. What makes it confronting isn't the framework itself. It's the exercise at the end: the moment when family members who thought they were on the same page realise they've each been operating off entirely different assumptions about what the money is actually for.
If the next generation in your family feels like they're not quite at the real table yet — or if money conversations tend to get started and never quite finished — this one's worth eleven minutes of your time.
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
-----------------------

Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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