The freelance landscape has changed significantly in the last two years, making client acquisition tougher than ever. In this episode of The Freelancers Tea Break, Emma Cossey shares why shifting from reactive to proactive strategies is essential for finding clients in today's market.
In this episode, you'll learn:
Why referrals alone aren't enough anymore
The difference between looking for clients vs. finding clients
Where to find quality freelance opportunities (and where to avoid)
How to be more visible and tell people what you actually do
Practical networking strategies that don't feel salesy
Why platforms like Threads and LinkedIn are worth your time (and why Facebook groups might not be)
Key takeaway: If you're struggling to find clients, ask yourself: Are you actively telling people how you can help them, or are you waiting for opportunities to appear?
Timestamps:
0:00 - Introduction
0:34 - Why finding clients is harder now
1:14 - The problem with relying on referrals
2:03 - Being proactive vs reactive in client search
3:31 - Where to find clients (and where NOT to look)
5:40 - Making yourself visible on social media
6:17 - Using Threads and pitching yourself
7:55 - The power of in-person networking
9:59 - Action steps: Looking vs finding clients
10:24 - Free resources and community
Free Resources Mentioned: 5 Ways to Find Your Next Client and 30+ Ways to Find Freelance Clients
Follow me on Instagram
Follow me on Bluesky
Email:
[email protected] Come join us in the free Freelance Lifestylers Facebook group
Want more support? Check out the Freelance Lifestyle School courses and membership.
Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz
Order my book: The Freelance Lifestyle: Your Friendly Guide to Starting a Freelance Business
Ireland