The New Warehouse Podcast

The results are in. We polled the material handling community, and the verdict was overwhelming: 45% of you say Thought Leadership and Content is your #1 marketing priority for 2026.

The "Old School" way of selling in the warehouse—relying solely on spec sheets and cold calls—is fading. As new generations enter the workforce and high-tech solutions like AI and robotics become the norm, the way we build trust has fundamentally changed.

Buyers don’t just want a product; they want a partner who understands the future of the supply chain.

Kevin went live with Ashton Maxfield of Master Plan Communications to discuss these results and how to develop a thought leadership plan for your marketing strategy. Enjoy this previously live episode. 

Learn more about Master Plan Communications here: https://masterplancommunications.com/

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In this episode of The New Warehouse Podcast, Kevin Lawton sits down with Georg Meyer, Independent Director at Assembled Products, to discuss what it truly takes to build a warehouse designed for long-term growth. Based in Iowa, Assembled Products supports manufacturers like John Deere through assembly and kitting services that demand flexibility, accuracy, and operational discipline. 
Meyer shares how the company transitioned from leased facilities to a purpose-built warehouse, why they invested in their own WMS, and how thoughtful planning helped them scale without sacrificing efficiency. The conversation offers practical insight for operators looking to align facility design, technology, and growth strategy.

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In this episode of The New Warehouse, David Stanton, CEO and Co-Founder of Reelables, explores how smart labels are changing how companies track cargo and improve supply chain visibility. Reelables develops printable, low-cost smart labels that function as active tracking devices, giving logistics teams real-time insight into where goods are, how they move, and where issues occur. 
What began as an experiment in consumer tracking quickly evolved into a supply chain solution as COVID exposed visibility gaps across logistics networks. Stanton explains how smart labels now help organizations reduce loss, improve accountability, and gain clarity across warehouses, transportation networks, and global operations.

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Welcome back to The New Warehouse Podcast. In this episode, Kevin speaks with Dave Glick, Senior Vice President of Enterprise Business Services at Walmart. Glick oversees finance, technology, and operations, with a clear mandate centered on AI adoption in the enterprise.
The discussion explores how large organizations move from experimentation to real usage by putting AI directly into employees’ hands. Glick shares how access, leadership support, and cultural permission can turn AI into a daily tool rather than a side project, and highlights what it takes to manage change across a massive, complex organization.

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In this episode of The New Warehouse Podcast, Oscar Gladman, Vice President of Parcel Distribution at Crane Worldwide Logistics, unpacks how parcel strategy has evolved and what shippers need to understand moving forward. With more than 20 years of experience across parcel, e-commerce, and enterprise logistics, Gladman offers a grounded look at how consumer behavior, technology, and carrier dynamics have reshaped the parcel landscape.
From the rise of residential delivery to the growing complexity of carrier relationships, the conversation explores what has changed, what hasn’t, and how companies can stay flexible in an increasingly unpredictable market.

Learn more about Sonaria here.

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