The New Warehouse Podcast

In this episode of The New Warehouse Podcast, Kevin Lawton brings together a panel representing every side of the warehouse automation buying journey. The conversation features Christoph Buchmann, CEO of iAutomate; Mert Selchuk, Director of Supply Chain Strategy, Solutions Design, and Engineering at Staples Canada; and Rainer Buchmann, former CEO of Dematic and SSI Schaefer and current CEO of Dynamics Plus. 
Together, they unpack where automation projects truly begin, why many efforts stall before they start, and how buyers and solution providers can navigate complexity with better data, clearer alignment, and stronger partnerships.

Learn more about sponsors here: EPG, iAutomate, Big Joe Forklifts, Surgere, Ocado Intelligent Automation

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In this episode of The New Warehouse Podcast, Kevin chats with Adrian Stoch, CEO of Americas, and Colin McAleenan, Vice President of Marketing and Business Development at Hai Robotics. Stoch and McAleenan share insights on automation failures, customer expectations, data integrity, and the importance of alignment between vendors, integrators, and warehouse operators. 
Hai Robotics, known for its mobile ASRS technology and the recently introduced HaiPick Climb system, focuses on solving real operational challenges rather than simply improving robot performance. Stoch shares insights into automation failures, customer expectations, and the importance of aligning vendors, integrators, and operators around measurable operational outcomes.

Learn more about sponsors here: EPG, iAutomate, Big Joe Forklifts, Surgere, Ocado Intelligent Automation

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In this episode of The New Warehouse Podcast, Kevin chats with Josh Owen of Cycle Labs live from Manifest. Josh, who has spent more than 20 years deploying supply chain systems, shares how warehouse technology has evolved from manual operations to layered WMS, TMS, OMS, and WES environments. 
As systems have multiplied, so has complexity. Cycle Labs focuses on enterprise test automation, helping organizations introduce change faster while maintaining quality. The conversation explores why warehouses avoid change, how poor testing erodes trust, and why continuous automation is becoming essential in modern distribution environments.

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Welcome to this episode of The New Warehouse Podcast, recorded live from Manifest 2026. Kevin chats with Michelle Harris, a leader at Our Serviceworks (OSW), a Dallas-based 3PL providing outsourced customer care and fulfillment services. 
With roots going back to 1988, OSW has evolved alongside its customers, expanding from customer care into fulfillment while keeping culture and experience front and center. In this conversation, Harris shares how carrier strategy, operational discipline, and people-first hiring shape the fulfillment experience brands and customers actually feel.

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In this episode of The New Warehouse Podcast, Kevin Lawton chats with Jim Bureau, President and CEO of Loftware, about why product identification sits at the center of modern supply chain operations. With nearly 40 years in the market, Loftware has seen identification evolve from basic labels to a strategic enabler of collaboration, automation, and visibility. 
Jim shares how connected packaging, standardization, and cloud-based systems help organizations break down internal and external silos while reducing costly disruptions. The conversation also explores the human side of automation and what’s next for identification technologies across manufacturing, life sciences, and consumer goods.

Learn more about sponsors here: EPG, iAutomate, Big Joe Forklifts, Surgere, Ocado Intelligent Automation

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