The Shopify Solutions Podcast

• Episode 158 - Marketing Attribution with Jake Levin

  5/7/25 - Episode 158Episode SummaryIn Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​🔑 Key Topics Covered:Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explaining their roles in tracking user behavior across websites.​Impact of Privacy Changes: They delve into how recent privacy regulations and browser updates are affecting the reliability of traditional attribution models, making it more challenging to track customer journeys accurately.​Attribution Challenges: Jake highlights the inconsistencies between different analytics platforms (like Shopify, Google Analytics, and Klaviyo) and emphasizes the importance of understanding these discrepancies when analyzing marketing performance.​Adapting Strategies: The conversation also touches on the necessity for marketers to adapt their strategies, focusing more on first-party data and considering new approaches to measure the effectiveness of their campaigns in a privacy-conscious world.Show Links Jake's email - [email protected] Growth - https://inflection-growth.com/Badgezilla - https://apps.shopify.com/badgezilla Transcript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-158-marketing-attribution-with-jake-levin 

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• Episode 157 - Quiz Funnels with Dylan Lam

  4/23/25 - Episode 157Episode Summary​​In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%.  Quizzes build trust by asking strategic questions and recommending products based on customer responses.Key points:- Focus on the quiz goal first (conversion vs. expertise).- Track quiz step completion rates.- Best traffic sources: search ads and email, not social media.- Tools like Typeform work well, even without native Shopify integration.✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.Show Links Omirank - https://omirank.com/Dylan on Linkedin - https://www.linkedin.com/in/digitaldylanofficial/Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experienceTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store 

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• Episode 156 - Building Recurring Revenue: Subscriptions in your Shopify Store

  4/9/25 - Episode 156Episode Summary​​In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating regular purchases. Scott emphasizes that while subscriptions may not suit every business, they can be effective beyond typical products like coffee, encouraging merchants to explore various subscription models tailored to their offerings.Show Links Get Recharge - https://jadepuma.com/rechargeVideo Consult with Scott - https://jadepuma.com/products/live-video-consultTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-156-building-recurring-revenue-subscriptions-in-your-shopify-store

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• Episode 155 - SEO Tactic with Shopify Blogs

  3/26/25 - Episode 155Episode Summary​In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some experienced declines, others saw significant increases in organic traffic—up to 500% year-over-year—highlighting the potential benefits of investing in SEO. The episode focuses on a specific tactic: using Shopify blogs to target keywords not covered by product pages, thereby expanding search visibility and attracting a broader audience.Show Links The Healing Hedge Witch - https://thehealinghedgewitch.com/blogs/crystal-guide/rose-quartzReptiChip - https://reptichip.com/blogs/animals/veiled-chameleonLooker Studio Scorecards - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-storeTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-155-seo-tactic-with-shopify-blogs 

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• Episode 154 - Store Audit of EverChew

  3/12/25 - Episode 154Episode SummaryIn Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effectiveness of using infographics on product pages to convey value propositions visually, suggesting that while EverChew incorporates these elements, there is room for optimization to enhance customer understanding and engagement. Show Links EverChew - https://everchew.com/ Get a Store Audit - https://jadepuma.com/products/ecommerce-store-audit Transcript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-154-store-audit-of-everchew 

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