Undisputed Authority

Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty.

But before he worked in brand, Marty ran an award-winning software packaging design agency. At the peak of its success, he launched a magazine called Critique and poured his agency's resources into funding it. After 5 years of losing money, he had to shut it down. And when a recession hit in the early 2000s, he had to close down his agency, too.

And yet, launching the magazine was the best business decision that Marty ever made.
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There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters:
[00:00] Intro
[01:11] Chapter 1 - Where The Money Is
[10:10] Chapter 2 - Not Specialised Enough
[26:30] Chapter 3 - Critique
Resources:
Website: https://www.martyneumeier.com/
Books mentioned: The Brand Gap, Zag, Brand A-Z
LinkedIn: Marty Neumeier
Sources used in the episode:
The Creative Shit Show
The Futur with Chris Do
Brand Design Masters with Philip VanDusen
Everyone Hates Marketers with Louis Grenier
Behind The Brand 
The Sleeping Barber Marketing Podcast
The 2pt5
Just a Chat With
About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33

Rory Sutherland is one of the most influential voices in advertising.

He's a best-selling author, a sought after keynote speaker, and his views on advertising psychology regularly find an audience of millions.

For almost 40 years, Rory has worked at Ogilvy, one of the world's most prestigious advertising agencies.

But it wasn't his status at Ogilvy that turned a respected ad man into an undisputed authority.  It's his method of finding and articulating ideas that others overlook. And that method is available to anyone.

So how did he do it?

That's the story I'm telling in Episode 7 of Undisputed Authority.

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters:
[00:00] Intro
[00:58] Chapter 1 - The R&D Lab
[16:22] Chapter 2 - Fat Tailed
[31:25] Chapter 3 - Noticing what others only see
Resources:
Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense
Sources used in the episode:
Jake Humphreys on The Room Where it Happened
Scratch: CMO Interviews
Patrick O’Shaughnessy on Invest Like The Best
The Louis Theroux Podcast  
Darren Lee
TED Talk, Life Lessons of an Ad Man
Infinite Loops Podcast
One One One
ContentUK
About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. 

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33

In 2006, Dorie Clark was a consultant working with local clients in the Boston area. 

She didn't have a national platform, unfair advantages, or, to start with, differentiated positioning.

Fast forward to today, Dorie runs a high-margin 7-figure, 1-person business. 

She's also a best-selling author, a writer for Harvard Business Review, and has taught at Duke and Columbia for over a decade.

So, how did she do it?

Dorie figured out how to navigate 'the Dip'. When she wasn't making progress, when other people weren't noticing her work, and other consultants would have quit - she figured out a way to get through.

That's the story I'm telling in Episode 6 of Undisputed Authority.
Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters: 

[00:00] Intro
[01:05] Chapter 1 - 500 Articles
[18:28] Chapter 2 - The Dip
[28:07] Chapter 3 - The Academic Edge
Resources:
Website: https://dorieclark.com/
Books: https://dorieclark.com/books/
Sources used in the episode:
The Nathan Barry Show
Terry Rice
The Anxious Achiever with Morra Aarons-Mele
Suswati Basu
Free Time with Jenny Blake
How to be a Better Human
Dorie at the Alan Weiss Million Dollar Convention
About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. 

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33

Ryan Hawk launched The Learning Leader Show in 2015, an interview style podcast with no social media presence, email list, or prior podcasting experience.
Today, that show is the basis for a phenomenal business, best-selling books, and a leadership development programme delivered to Fortune 500 companies.
What exactly did Ryan do so differently that led to these outcomes? He conducted his professional development in public.
Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters: 

[00:00] Intro
[01:00] Chapter 1 - Cold Start
[16:40] Chapter 2 - Doors Open
[24:22] Chapter 3 - Optimising for cool things
Resources:
Website: https://learningleader.com/
Books: Welcome to Management, The Pursuit of Excellence, and The Score that Matters.
Podcast: The Learning Leader Show
Sources used in the episode:
Game Changers podcast with Molly Fletcher
The Learning Leader Show with Ryan Hawk
Creator Science
How to be awesome at your job podcast
Uncensored CMO
Charlie Munger’s USC Law Commencement Speech
About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. 

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33

Nancy and her husband Mark started their business in their apartment in 1988 with no formal business training, no design training, and no public presenting experience.

And yet together, they built the world's leading firm specialising in strategic communication, Duarte Inc.

Nancy became THE undisputed authority on storytelling and presentations. Her TED talk has 3.7 million views, and her books are foundational texts in the field.

How did she achieve all this? She focused on the one thing that moved the needle, not the many that nudge it.
Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.
Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe
Chapters: 

[00:00] Intro
[00:51] Chapter 1 - An 18 Month Window of Opportunity
[16:34] Chapter 2 - Moving Upstream
[24:36] Chapter 3 - G-Force Growth
Resources:
Duarte Inc. website: duarte.com
Books: Slide:ology, Resonate, Illuminate, DataStory
TED Talk: The Secret Structure of Great Talks
Sources used in the episode:
Alice Heiman
Consulting Success
Lenny's Newsletter
Nancy's LinkedIn
Amantha Imber
Learning Leader Show
Charlie Rose
About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business. 

About Liam Curley

Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.
Work with Liam: liamcurley.co.uk
LinkedIn: linkedin.com/liamcurley33