Wedding Photography Unveiled

In this episode, Mark Pacura shares insights on the importance of printed albums in the digital age, how to sell them effectively, and introduces a new album design tool that simplifies the process for photographers.

Key Topics
The enduring value of printed albums in the digital age
Strategies for selling albums to clients
The impact of AI on photography and printing
Designing albums that clients love
Pricing and markup strategies for albums
Using albums as marketing tools and legacy items

Resources
Spread Album Design Software
⁠Website⁠
Wooden Banana

It's kind of fitting that our 100th episode is to talk about our own daughter's wedding!
We unpack how it felt to be on the other side of the camera for once. Could we resist telling the photographer/videographer what to do? What actually happened, how did we feel and what did we learn?

Shoutouts
Laura-Jayne Photographer
Drop D Wedding Films
Weddingcontentbyjadem

Seventeen years in, wedding photographer Aiden Priest joins me for a wide-ranging conversation covering everything he's picked up along the way.

From a chance start second shooting for his postman to running one of the fastest turnaround workflows in the industry, Aiden shares the systems, mindset and hard-won lessons that keep him consistent after hundreds of weddings.

We cover so much including editing efficiency, kit philosophy, second shooter selection, data security, handling negative reviews and some of the more extreme situations weddings can throw at you, all tied together by the idea that experience teaches you what actually matters and what you can let go of.

Website: https://adenpriestphotography.co.uk/
Instagram: https://www.instagram.com/adenphoto/

Two years after Cloe was a guest at a wedding I shot, she got back in touch to ask if I'd reshoot her portraits and key moments after being unhappy with her original gallery.
In this episode I have a chat with Cloe about:
How she found her suppliers and specifically her photographers.
What she felt her gallery missed and what hindsight has taught her.
Why Cloe booked a content creator despite having two photographers and a videographer already.
Why she chose not to leave a review, and how the reshoot completed the story for her
Her advice to photographers listening to this episode.
Conclusion
This is a conversation I'm genuinely glad I recorded. Getting an honest account from a bride who was not thrilled by her wedding photographs isn't a conversation many of us genuinely hear. And I'm incredibly grateful that Cloe shares her experiences without bitterness and with real generosity toward the photographers involved. Her reflections on communication, expectations, and timelines are lessons we should all take on board and her advice on getting involved earlier in the planning is something I'm going to take seriously.

This week, Daiga & I have a honest mid-year catch up. We share what we've done this year so far, what's worked, what's not.

What we cover
How this year has felt versus the cold hard stats which tell us something else
Daiga talks about her experience with using a virtual assistant to take over her social media posting
I talk about my advertising efforts using Google and meta ads. And which is working better.
How we've both launched revamped websites
Our new sponsor!
And the growth of the website/hosting business.

Links and Resources
Studio Ninja - use code UNVEILED for 50% off your first year

Wedding Workflows - the VA service Daiga used for social media management

Wedsite Wizards - Martin's hosting/website design brand

Wedding Photography Unveiled Community - join the Facebook group and let Martin know how you are finding the current market