Wedding Photography Unveiled

For years, wedding directories have been a frustration for suppliers. High prices, lofty promises and dubious quality enquiries. It's a topic that comes up constantly in photography groups and industry chats and it's one I wanted to tackle head on.

In this episode I sit down with Zoe Burke, Head of Brand at Bridebook, for an honest conversation about the state of wedding directories today. We discuss why so many suppliers have felt let down, what Bridebook is doing differently with its pricing and packages and how the platform is shifting its focus from enquiry volume to genuine lead quality.

We also talk about the future of directories in an AI driven world and the ongoing challenge of rebuilding trust between platforms and the supplier community.

Zoe brings over a decade of wedding industry experience to the conversation and doesn't shy away from the difficult questions. If you want to understand whether a directory still has a place in your marketing strategy in 2025, this episode will give you a lot to think about.

Links
Bridebook
Wedding Photography Unveiled Community

This week I talk to Holly, a wedding coordinator who I used to work with and I ask the hard hitting questions that us wedding photographers REALLY want to know.
"When's the best time to ask if we are getting fed?"
That and along with other questions, I delve into how things look from the other side of the table.
What are wedding coordinators most stressful times? And of course, when is the right time to ask if we can be on their recommended supplier list!

Summary
In this week's episode, Andrew Keher the social media juggernaut himself shares his journey from a construction surveyor to a successful wedding photographer and social media guru. Discover practical strategies for building a personal brand, creating engaging content, and leveraging social media to grow your photography business.

We talk about:
Andrew's journey from construction to wedding photography
The importance of storytelling and authenticity in social media content
Strategies for creating engaging reels and short videos
The role of personal branding in attracting clients
Balancing content creation with business growth

Chapters
00:00 - Introduction to Andrew Keher
06:09 - Building a Photography Career
12:01 - Exploring Social Media Strategies
18:09 - The Evolution of Content Creation
23:21 - Finding Your Audience and Authenticity
28:58 - The Evolution of Content Creation
35:47 - Finding Your Unique Voice42:25The Shift Towards Authenticity
50:45 - The Power of Storytelling in Content
59:16 - Monetising Your Passion
01:07:08 - The Importance of Storytelling in Photography
01:15:10 - Understanding Engagement and Selling on Social Media

Workshop: We've Peaked Conference - 12th & 13th May 2026
Website: Andrew Keher
Instagram: @andrewkeher

People tell me I shoot a lot of weddings. Well this week's guest, Kien makes me (and many others) look like we're not even trying! Oh and did I mention that Kien is a videographer....not even a photographer!
In this week's episode, I sit down with Kien from KB Wedding Videography. The busiest videographer I personally know. His journey is unlike anything I've heard before.
Kien talks to us about how he built is successful business, filming his first wedding at 11! Yes....11!!! Since then he's built one of the most consistently booked videography businesses in the UK.
This is not a gear chat, instead Kien takes us on a journey of his mindset, how he operates and delivers such a high number of weddings without burnout.

Nearly two years ago the wedding photography industry was ROCKED by what became known as Google Gate.
A comment made by Luke Granger in a Facebook group explaining how Google Business Profiles could be removed from map listings quickly spread. What followed was chaos. Photographers reported disappearing profiles and vanishing reviews.
Luke Granger became the face of the controversy.
Since then, he has not publicly shared his full perspective.

Until now.

In this episode, I sit down with Luke to hear his side of the story. It's not an attack. It is not a takedown. It is an opportunity to understand what he believes happened and how it affected him and his family personally.

You may agree with him, you may not. But without talking to each other and listening to all sides then we never learn anything.

Listen in and decide for yourself.

Luke Granger: Website