Your Dental Besties

Claire starts by putting a scenario to Ben and asks his thoughts on treating influencers for social media marketing. What is your thoughts on this? Do you think this is a good form of marketing and do you think it is ethical? Ben and Claire also discuss influencers being paid to talk about products generally.
Your Dental Besties then go on to talk about marketing strategies if you are a direct access clinician.
Let us know what you think about this episode by commenting below. And please do follow and subscribe if you find the podcast useful. It helps more then you know. You can contact Claire and Ben on Instagram @yourdentalbesties @clairelouisesays and @thegumsguy

Ben and Claire talk about how they perform their cancer checks. They discuss a case where a young woman had a lesion on her tongue which was not diagnosed until it was really advanced.
Do you check even if the patient has seen a dentist first? Do you check every time you see a patient? Answer in the comments. Tell us how you perform your cancer checks.

Ben and Claire start with a discussion about Ben's new skin care regime. Does retinol work and have you heard of retinal? Apparently its a thing! Listen if you want to know good skin care routines.
And did you know that you can have pilates for your face? Ben talks about his recent course that was for pilates for special injuries and this includes the TMJ. If you are a practice owner you can do wellbeing days for your staff, it helps to keep everyone supple and healthy.
Also, lets start a petition to get Ben and Claire on Gogglebox.
Thanks to EMS UK for sponsoring the podcast and being such a great advocate for hygienists and therapists.
If you like this episode please do comment and let us know and remember to follow and share the podcast, it helps us more than you know.
We appreciate you. Team YDB xx

Upsell is a dirty word. It is difficult talking about 'sales' in healthcare, and really it shouldn't be a conversation. It should be about patient need. But is this reality we live in now in dentistry?
What are your thoughts about this topic? Have your say and tell us your view below in the comments

Thank you to EMS UK for sponsoring the podcast so we can bring this content to you. Book a GBT demo using this link:
https://www.ems-dental.com/demo-gbt

Ben and Claire answer an agony aunt/agony uncle sent in by a listener about a new hygienist joining their team and only having a certain amount of equipment. What happens if the new hygienist works on the same day as the current hygienist, but they only have one unit to perform particular treatments with? How would you navigate this scenario? Comment below