How Digitas is navigating search’s shift to the AI era, OpenAI's latest talent poach and Netflix's push for personalization
On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about the new SEO playbook in the AI era, why OpenAI is poaching Instacart’s CEO; and what Netflix’s new home screen means for product recommendations and, ultimately, ad personalization.
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45:20
Big Tech earnings, AI ads, Roku’s FrndlyTV acquisition + what’s in & out in this year’s upfront
This week’s Digiday Podcast episode recaps the gloomy Q2 outlook in Meta’s, Amazon’s and Snap’s latest quarterly earnings reports, the roll-out of ads to AI chatbots and how Roku’s FrndlyTV acquisition could set it up to be a bigger streaming aggregator.
Then Digiday senior media buying editor Michael Bürgi joins hosts Kimeko McCoy and Tim Peterson (19:27) to break down what are set to be the hot topics heading into this year’s TV and streaming advertising upfront market.
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1:02:09
Google’s Third-Party Cookie U-Turn + WTF are JBPs with Exverus Media’s Hillary Kupferberg
On this week’s episode of the Digiday podcast co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about Google’s U-turn, keeping its third-party cookies in Chrome after all and the ripple effects of its anti-trust case fallout. Also on this episode, Hillary Kupferberg, vp of performance marketing at Exverus Media, breaks down the art of the JBP (joint business plan) deal in retail media (18:58).
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47:49
Google’s antitrust ruling, Netflix’s latest earnings + Digiday Reporters on Tariff Ripple Effects on Market & Advertising
On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the ripple effects of President Donald Trump's tariffs on the marketing and advertising industry (18:20). To make sense of all the tariff talk, they are joined by senior marketing editor Kristina Monllos and senior reporter Sam Bradley. Also on this episode, Peterson and McCoy discuss big tech’s antitrust trials, including the long-awaited ruling in Google’s ad tech antitrust battle with the Justice Department, OpenAI’s rumored X-like social media network and Netflix’s latest earnings.
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1:01:02
Tariffs, a retail media reckoning, Meta v. FTC + TikTok creator Alyssa McKay on the latest ban delay
This week’s episode recaps the topsy-turvy tariff changes, Walmart’s rising retail media demands and the U.S. Federal Trade Commission’s antitrust case against Meta. Then TikTok creator Alyssa McKay (16:17) joins to discuss how Snapchat and Instagram Reels could fill the TikTok void if the ByteDance-owned platform ends up being banned.
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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