HR in Small Agencies: Mack Garrison’s Story of Culture Change at Dash
What does it take to build a thriving creative agency while prioritizing people? In this episode of Agents of Change, Danielle O’Neil sits down with Mac, co-founder of dash, to discuss the journey from scrappy beginnings to creating a sustainable, people-first culture.
Mac shares how a wake-up call in 2021 pushed dash to invest in HR systems, transparent communication, and structured career growth paths. From defining salary bands to implementing tools like 15Five, Mac walks us through the tangible steps that transformed their agency culture. He also opens up about the challenges of change, the importance of trust, and why over 80% of dash’s business comes from relationships.
Plus, get a sneak peek into the dash Bash, an inclusive motion design event that’s redefining what it means to build community in the creative industry.
Learn more about Dash Bash 2025: www.dashbash.net
Show Notes:
0:00 Welcome and intro to Agents of Change
1:15 Mac’s journey from animator to agency owner
6:45 The pivotal moment that transformed Dash’s culture
13:30 Building HR systems for small teams
20:10 Why investing in people drives business success
28:45 Dash Bash: A celebration of creativity and inclusion
Whether you’re an agency leader, creative professional, or simply curious about the intersection of business and culture, this episode is packed with actionable insights.
Don’t forget to like, comment, and subscribe for more conversations on the future of B2B marketing!
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24:50
Quietly’s Approach to AI & Data in B2B Marketing with Sean Tyson & Anna Zhao
Welcome back to Agents of Change! In this episode, Danielle O'Neill from Leadtail interviews Sean Tyson and Anna Zhao from Quietly. They dive deep into how data and AI are transforming the B2B marketing landscape.
Sean and Anna share their insights on the critical role of data in unifying teams and driving efficiency across departments. They discuss the distinction between content operations and marketing operations, highlighting the importance of AI in evaluating and improving these processes.
In this episode, you'll learn about:
- The role of data in marketing and operations
- How AI is revolutionizing content and marketing operations
- Practical strategies for implementing new tools and technologies in your team
- Insights from top executives at Quietly on the future of B2B marketing
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Show Notes:
00:00 – Introduction
01:00 – Meet Sean Tyson & Anna Zhao
04:00 – The Importance of Data in Marketing
10:00 – AI in Content and Marketing Operations
18:00 – Implementing New Tools and Technologies
25:00 – Future Trends in B2B Marketing
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30:39
How to Bridge Sales & Marketing: Insights with Tiffany Otten from Power Digital | Agents of Change
🚀 Welcome to another episode of Agents of Change, the go-to podcast for future-focused insights in B2B marketing. Join your host, Danielle O'Neil, as she welcomes Tiffany, a seasoned B2B marketing strategist from Power Digital Marketing, to delve deep into the evolving world of sales and marketing integration.
🔗 Don't miss the in-depth discussions on how B2B companies can reduce friction between sales and marketing teams to drive unparalleled growth. Whether you’re a marketing professional, business leader, or sales strategist, this episode offers practical tips and strategic insights that will help you harness the full potential of your team.
🎯 Key Highlights:
The Crucial Role of Cold Outreach: Discover why mastering cold outreach can make you the most crucial messaging asset in your company.
Sales to Marketing Transition: Tiffany discusses her seamless transition from sales to marketing and how it offers a unique perspective on generating and nurturing leads.
Strategic Marketing Alignment: Learn how aligning sales and marketing strategies can significantly enhance deal velocity and revenue.
Building a Recognizable Brand: Insights on why establishing a strong brand presence before sales interaction simplifies the sales process and boosts efficiency.
Educational Role of Marketers: Explore the importance of educating clients about consistent branding and messaging to set the stage for customer interactions.
👀 Watch, learn, and be inspired to transform your approach to B2B marketing and sales. For more insights and episodes, subscribe to our channel and hit the bell icon to stay updated!
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Show Notes:
0:00 - Introduction
1:04 - Tiffany’s Journey from Sales to Marketing
2:13 - The Value of Cold Outreach in B2B
4:30 - Aligning Sales and Marketing Strategies
6:30 - Enhancing Deal Velocity Through Marketing
11:21 - Building and Leveraging a Strong Brand
12:27 - Educating Clients on Consistent Branding and Messaging
18:41 - Conclusion and Final Thoughts
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32:12
Branding & User Experience Trends You Can't Ignore | Doug Hughmanick
Discover why consistency across platforms is non-negotiable, the art of aligning different departments for a seamless user journey, and the innovative strategies for ensuring a frictionless user experience. Doug Hughmanick and Danielle also explores the fascinating realm of immersive instruction and mixed reality, revealing how these technologies are redefining engagement and education in the digital age.
ANML is a studio specializing in digital products, web and brand, that would be awesome. Learn more at https://www.anml.com/
🎧 Tune in to unearth:
- The critical importance of starting with a solid core user experience before branching out.
- Effective leadership in overseeing cohesive brand journeys.
- Practical strategies for aligning product and marketing visions.
- The significance of maintaining voice and branding consistency across all platforms.
- Future trends in branding, including immersive instruction and mixed reality.
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0:00 - Introduction
1:07 - Branding from the Inside Out
3:36 - Leadership and Ownership of Brand Journey
5:17 - Aligning Departments for Cohesion
6:32 - Change Our Social Voice
8:06 - Consistency Across Platforms
9:30 - Biggest Branding Mistakes
11:25 - Strategies for Streamlining User Experience
13:08 - Learning from Competitors
15:39 - Looking Beyond Competitors
18:09 - Immersive Instruction and Mixed Reality Insights
21:54 - What Marketer's Need to Take Away
23:57 - Exciting Trends in the Industry
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27:45
Evolving Trends in Content Marketing: A Conversation with Casey Nobile
In this episode of Agents of Change, we dive deep into the evolving landscape of content marketing with Casey Nobile, SVP and Head of Content at Skyward.
Join us as we explore the concept of connected storytelling and its vital role in ensuring that all content is interlinked, aligning with the core narrative of a brand. Discover strategies for navigating the fragmented content landscape, maintaining quality while scaling quantity, and incorporating brand purpose into content creation. Casey shares valuable insights into emerging trends, including the integration of AI and its impact on personalized distribution. Whether you're a seasoned marketer or a budding content creator, this conversation offers actionable advice for adapting to the ever-evolving world of content marketing.
About Agents of Change | B2B Agencies Best Practices
Agency life is constantly changing - from client requests to industry regulation, it can be challenging to stay on top of the best practices and trends. Leadtail invites top agency marketers to discuss how they're facing these challenges, the best practices they use to stay on top, and where they see agencies and marketing trending in the years to come.
Listen to Agents of Change | B2B Agencies Best Practices, The Entrepreneur Experiment and many other podcasts from around the world with the radio.net app
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