Vellum Co-Creator Brad Andalman on Formatting, Efficiency, and What’s Next for the Popular Indie Author Tool
In this episode of the Production and Distribution stream of the Self-Publishing with ALLi podcast, ALLi nonfiction adviser Anna Featherstone speaks with Brad Andalman, co-founder of Vellum, the popular book formatting software used by thousands of indie authors. They discuss Vellum’s origins, its evolution, and how it fits into the book production process—especially for authors looking to maintain control, streamline workflow, and update files efficiently. Brad also shares insights on how authors use Vellum in unexpected ways, recent feature updates, and how the team prioritizes new tools based on author feedback and publishing trends. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Anna Featherstone is ALLi’s nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she’s also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It’s Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she’s not being bookish, Anna’s into bees, beings, and the big issues of our time. About the Guest Brad Andalman is the co-founder of 180g, the company behind Vellum—the Mac-based software that simplifies professional-grade book formatting for indie authors. He launched the company in 2012 alongside Brad West after more than a decade at Pixar Animation Studios, where he helped build next-generation animation and rendering tools.
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