AI Tools for Personal Use, Amazon, and the Future of B2B eCommerce
Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay SchneiderHost: Justin KingIn this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for a raw and practical discussion on what it really takes to drive customer adoption in B2B eCommerce.From legacy system challenges to sales team alignment, each guest shares frontline insights on the realities of digital transformation inside manufacturers and distributors. The conversation peels back the layers on what adoption means beyond the login—and why too many teams still mistake launch for success.Key topics include:Why internal change management is the real unlock for adoptionThe limits of UX and why “build it and they will come” is a mythHow to position eCommerce as a sales tool—not a sales threatWhy you need to operationalize adoption as a capability, not an outcomeWhat it means to win the “hearts and habits” of both customers and repsLessons from building digital programs inside complex orgsWhether you're standing up a new platform or scaling one globally, this episode delivers the unfiltered truth from leaders who’ve been in the trenches.Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
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1:14:36
The Hidden Levers of Customer Adoption with Carlos Camacho
In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce.Carlos brings nearly two decades of hands-on experience driving digital transformation across manufacturing and distribution, and shares why the success of eCommerce has less to do with platforms—and everything to do with people, process, and internal alignment. Together, they dive deep into the evolution of the B2B buyer, the role of sales in a digital-first world, and what it actually takes to scale adoption globally.Key topics include:Why “eCommerce” may not be the word your customers need to hearWhat today’s buyers really expect—and how to build for themHow to create win-win adoption strategies across sales, IT, and CXThe shift from B2B to “A2A” (and what that means for the future)How to build a program (not just a project) for lasting digital successLessons from global eCommerce rollouts and what makes them stickWhether you’re a new VP of eCommerce or a seasoned digital leader, Carlos offers a masterclass in building trust, breaking silos, and getting your customers—and your company—on board with the future of digital.Guest: Carlos CamachoHost: Justin KingShow LinksFREE CommunityGPT - The B2B eCommerce Brain (try for FREE)Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
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1:02:50
VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew
Guests: Jason Greenwood, Jason Hein, Jay Schneider, Sam AldingerHost: Justin KingIn this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinger — to unpack three of the hottest topics in B2B right now: VTEX leaving the MACH Alliance, what B2B leaders were really doing at ShopTalk, and whether the B2B ecosystem has become an echo chamber—or even a kind of religion.The crew dives into what it was like being B2B insiders at a retail-heavy event like ShopTalk, the reality behind vendor/merchant matchmaking, and the growing tension around MACH Alliance membership. This roundtable is honest, unscripted, and full of sharp insights.Key topics include:The surprising B2B presence (and opportunities) at ShopTalkHow the MACH Alliance shifted in perception and membershipWhy VTEX may have left—and what it signals to the ecosystemThe “B2B Bubble”: Are we all talking to ourselves on LinkedIn?Event ROI, vendor fatigue, and what community should really look likeThis episode is packed with firsthand insights from consultants, strategists, and tech leaders who live and breathe B2B—and aren’t afraid to question the status quo. If you’re in digital commerce, this one’s a must-listen.Show LinksFREE CommunityGPT - The B2B eCommerce Brain (try for FREE)Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
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1:13:25
How to Select a B2B eCommerce Platform with Jay Schneider
In this episode of the B2B eCommerce Show, Justin King talks with Jay Schneider, founder of B2B Squared, about the massive shift happening in B2B eCommerce—specifically around platform selection and replatforming.With 65% of B2B companies expected to replatform in 2024, Jay breaks down the reasons behind this trend and shares how his team is using data, AI, and smart processes to help companies avoid costly mistakes. He sheds light on the flaws in traditional platform selection, how to build a better process, and why “hope is not a strategy” when it comes to digital transformation.Key topics include:Why so many B2B companies are replatformingCommon pitfalls in traditional platform selectionHow to build objective, data-driven requirementsLeveraging AI and surveys to streamline discoveryThe importance of knowing a platform’s trade-offs before implementationThis episode is packed with practical insights for distributors, manufacturers, and B2B leaders looking to choose the right eCommerce platform and scale smarter—not harder.Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
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57:21
The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger
In this episode of the B2B eCommerce Show, Justin King sits down with Sam Aldinger, a respected leader with over 20 years at Fastenal, to explore the power of leadership, culture, and people in business.Sam shares his journey—from starting in a tool crib to leading corporate initiatives—and reflects on the leadership principles that shaped Fastenal’s culture, including the influence of founder Bob Kierlin (BK). They discuss the importance of humility, servant leadership, and fostering an environment where employees feel empowered to succeed.Key topics include:The role of leadership in company cultureHow servant leadership builds trust and drives successWhy relationships, not just transactions, matter in B2B eCommerceBalancing technology and human relationships in today’s business landscapeLessons from BK’s leadership that every executive should learnThis episode is a must-watch for business leaders, eCommerce professionals, and anyone passionate about creating a people-first organization.👉 Subscribe for more insights into leadership, digital transformation, and B2B eCommerce strategies!Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem. Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.
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