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Behind the Stays

Zach Busekrus
Behind the Stays
Latest episode

359 episodes

  • Behind the Stays

    How an Engineer-Turned-Michelin-Chef Built Epicurate, the Experience Platform for Luxury Stays

    13/05/2026 | 46 mins.
    Explore Epicurate: https://epicurate.vip/

    Connect with Max: https://www.linkedin.com/in/max-porterkhamsy/

    Connect with Zach: https://www.linkedin.com/in/zacharybusekrus/

    Apply to join the Journey Alliance: http://journey.com/alliance/



    Every once in a while on this show, I get to share news that I'm personally invested in — and this is one of those episodes.

    A few weeks ago, Journey acquired Epicurate, a private chef and experiences platform that has become one of the most beloved platforms in the luxury segment of the short-term rental world. If you operate in the high-end residence rental space, there's a good chance you've either used Epicurate yourself or you've stayed somewhere that does. The platform powers private dining, in-home wellness, gear rental, grocery delivery, and a growing list of curated services for some of the most respected vacation rental brands in the country — AvantStay, Abode Luxury Rentals, and Red Cottage just to name a few.

    The man behind it is Max Porterkhamsy, and his story is one of my favorite kinds. A would-be patent lawyer who walked away from mechanical engineering to go to culinary school. He went on to work at a storied michelin star restaurant in New York, then designed and executed a 7-course tasting menu for a tasting room in Sonoma, to cooking private dinners and running concierge for vacation rental guests staying at some of the most coveted homes in wine country. And then, Max started noticing something the rest of us in this industry had been drowning in for years — concierge is broken. The relationships are there. The talent is there. But the tooling underneath it all is a tangle of spreadsheets, email chains, and tribal knowledge that doesn't scale.

    So Max built the platform he wished he'd had as a chef. And six years later, it's become the connective tissue between operators who want to deliver hotel-grade hospitality and the local providers who actually make that magic happen.

    In this conversation, we get into all of it — Max's path from growing up in farm in New Hampshire to how covid rocked the hospitality industry but accelerated Epicurate’s growth, what hotels can learn from the private external concierge model, and why Journey acquired Epicurate. 

    Alright friends, without further ado, get ready to meet Max.


     
    Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
     
    Your host is Zach Busekrus, Head of Growth at Journey. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.
  • Behind the Stays

    This Week in Hospitality: The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country

    08/05/2026 | 1h 3 mins.
    Subscribe to This Week in Hospitality wherever you get you podcasts:

    Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
    Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
    Youtube - https://www.youtube.com/@ThisWeekinHospitality

     

    The hospitality industry was supposed to print money during the 2026 World Cup. Instead, nearly 80% of hotels across the eleven US host cities are pacing significantly below forecasts, with Kansas City operators calling it a non-event and Boston, Philly, and San Francisco not far behind. On this week's episode, Zach is joined by Edwin Kramer, Scott Eddy, and Ben Wolff to unpack what went wrong — visa friction, FIFA's extortionate ticket pricing, geopolitical headwinds, and a hospitality industry that mistook the World Cup logo for a marketing strategy. Edwin offers a sharp European perspective on why the math was always going to be brutal for international travelers, while Scott levels a familiar critique: hotels keep believing their own projections instead of doing the basic work of telling guests how to actually get to the match.

    From there, the conversation moves to Priceline's surprisingly sharp William Shatner TikTok play (and what booking's parent strategy says about the OTA wars), Under Canvas's CEO transition and the missing middle in outdoor hospitality, and the slow death of Spirit Airlines — a story that opens up a wider debate about whether the ultra-low-cost carrier model can survive in the US the way it has in Europe. Ben, calling in from Onera Fredericksburg, makes the case that commodity businesses can't run on razor-thin margins forever, and Edwin walks through the European low-cost graveyard nobody's talking about.

    The episode closes on Aman's reported move into the Texas Hill Country — a development Ben sees as the ultimate validation of a market he bet on years ago, and a signal that ultra-luxury is now defining itself by space rather than density. Plus spice of the week: Instagram's new metrics hierarchy, why most brands still can't do basic marketing, and Edwin's pitch to the next generation of hoteliers.

     

    This Week in Hospitality is presented to you by Journey.

    Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.

    If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance

     

    Key Topics & Timestamps

    00:00 — Intro
    09:10 — Story #1: World Cup Hotel Demand Falls Short
    24:13 — Story #2: Priceline Revives the Negotiator
    31:47 — Story #3: Under Canvas’ Next Chapter
    40:10 — Story #4: Spirit’s Collapse and the Low-Cost Airline Model
    50:13 — Story #5: Aman Bets on Texas Hill Country
    54:44 — Spice of the Week

     

    Your Hosts:

    Zach Busekrus — Journey

    LinkedIn: https://www.linkedin.com/in/zachbusekrus/

    Instagram: https://www.instagram.com/behindthestays/

     

    Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy

    LinkedIn: https://www.linkedin.com/in/mrscotteddy/

    Instagram: https://www.instagram.com/mrscotteddy/

     

    Ben Wolff — Founder of Onera & Oasi

    LinkedIn: https://www.linkedin.com/in/ben-wolff/

    Instagram: https://www.instagram.com/iambenwolff/

     

    Edwin Kramer — Luxury Hotelier Consultant & Former GM

    LinkedIn: https://www.linkedin.com/in/edwinckramer/

    Instagram: https://www.instagram.com/edwinkramer/
  • Behind the Stays

    This Week in Hospitality: Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer

    01/05/2026 | 1h 6 mins.
    Subscribe to This Week in Hospitality wherever you get you podcasts:

    Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
    Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
    Youtube - https://www.youtube.com/@ThisWeekinHospitality

     

    This week’s conversation pulls apart a reality the industry has been circling for months—but is now impossible to ignore: travel demand is no longer being created, shaped, or captured by the companies that actually deliver the experience.

    It’s happening upstream.
    What starts as a discussion around TikTok and AI quickly evolves into something bigger—a structural shift in how travelers decide. Discovery is no longer destination-first. It’s scroll-first. A piece of content sparks interest, AI compresses consideration, and by the time a traveler reaches a booking interface, most of the decision has already been made.

    That shift leaves hotels, airlines, and even OTAs reacting instead of leading.

    The episode unpacks what that means in practice. Why a digitally ambitious airline like Riyadh Air still defaults to legacy distribution before launch. Why Uber entering hotel bookings isn’t about inventory—it’s about embedding travel into habit. And why every major brand—from Airbnb to Minor Hotels—is racing to become more than just a single touchpoint in the journey.

    Underneath all of it is a more uncomfortable truth: the industry has over-rotated on storytelling without solving distribution. And storytelling alone doesn’t close the transaction.
    There’s also tension between strategy and reality. Independent operators are told to “create demand,” but many are still constrained by ownership structures focused on 30- to 90-day performance windows. Attribution remains murky. Investment decisions follow what can be measured—not necessarily what drives long-term growth.

    The result is a fragmented ecosystem where inspiration, validation, and booking live in entirely different places—most of which operators don’t control.

    The question isn’t whether this shift is happening. It’s who adapts to it—and who becomes invisible within it.

    This Week in Hospitality is presented to you by Journey.

    Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.

    If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance

     

    Key Topics & Timestamps

    00:00 — Intro
    05:15 — Story #1: TikTok, AI, and the Hijacked Travel Funnel
    28:50 — Story #2: Uber Enters Hotel Booking Through Expedia
    38:35 — Story #3: Riyadh Air’s Direct-Booking Reality Check
    47:28 — Story #4: Minor Hotels Bets on Private Jet Luxury
    57:32 — Spice of the Week

     

    Your Hosts:

    Zach Busekrus — Journey

    LinkedIn: https://www.linkedin.com/in/zachbusekrus/

    Instagram: https://www.instagram.com/behindthestays/

     

    Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy

    LinkedIn: https://www.linkedin.com/in/mrscotteddy/

    Instagram: https://www.instagram.com/mrscotteddy/

     

    Ben Wolff — Founder of Onera & Oasi

    LinkedIn: https://www.linkedin.com/in/ben-wolff/

    Instagram: https://www.instagram.com/iambenwolff/

     

    Edwin Kramer — Luxury Hotelier Consultant & Former GM

    LinkedIn: https://www.linkedin.com/in/edwinckramer/

    Instagram: https://www.instagram.com/edwinkramer/
  • Behind the Stays

    He DJ'd for Jay-Z and Kanye — Now He's Rewiring Sound for Aman, Hyatt, and Jose Andrés

    28/04/2026 | 58 mins.
    Explore Raina Music: https://rainamusic.com/

    Connect with Vikas: https://www.linkedin.com/in/vikassapranyc/

    Connect with Zach: https://www.linkedin.com/in/zacharybusekrus/

    Apply to join the Journey Alliance: http://journey.com/alliance/



    In just a moment, you’ll meet Vikas Sapra—DJ, tech founder, and the guy who’s quietly rewiring how the world’s best hotels and restaurants think about sound. Vikas has played for A-list celebrities like Jay-Z and Kanye, just to name a few. He’s collaborated with Mark Ronson and Questlove. He’s the rare DJ who can play a rock set on Friday, an R&B crowd on Saturday, and a Brooklyn warehouse the weekend after that. And at every venue he’s played, the GM said the same thing: “Dude, take over our music. What does it take to get you full-time here?”

    Well, after the hundredth time of being asked, he did. And that’s how Raina was born.

    Today, Raina powers the sound in over 600 hospitality spaces—from Bishop’s Lodge in Santa Fe, to The Moxy in the East Village, to José Andrés’ restaurants, Tao Group’s rooftops, Auberge properties, and so much more. They’re a preferred vendor for Hyatt, and they’re doing something no one else is doing. They’re combining a DJ’s ear, an operator’s mindset, and a tech founder’s instinct for what to build.

    Vikas’s thesis is sharp: music isn’t decoration—it’s a behavioral lever. The right tempo changes dwell time. The right familiarity changes the average check. And most operators, even the great ones, still treat it as an afterthought.

    This conversation is about how he’s changing that.

    Here’s my conversation with Vikas Sapra, founder of Raina.


     
    Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.
     
    Your host is Zach Busekrus, Head of Growth at Journey. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.
  • Behind the Stays

    This Week In Hospitality: Hospitality’s Muddy Middle Is Breaking — With Bashar Wali

    24/04/2026 | 1h 8 mins.
    Subscribe to This Week in Hospitality wherever you get you podcasts:

    Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy
    Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233
    Youtube - https://www.youtube.com/@ThisWeekinHospitality

     

    Luxury hospitality has a credibility problem: the industry keeps charging more while delivering sameness, ceremony, and aesthetic shortcuts that increasingly feel hollow. Joining the quad this week is Bashar Wali—hotel operator, industry veteran, and one of hospitality’s most outspoken critics—known for pairing irreverence with sharp, experience-backed insight. He wastes no time arguing that the old markers of luxury no longer match what modern travelers actually value: time, privacy, ease, and the feeling of being genuinely seen.

    The conversation expands into a broader critique of ownership, brands, and the “muddy middle.” Bashar reframes hotels not as service businesses, but as retailers selling a perishable product—one that must earn loyalty through experience rather than points or perks. Ben pushes on capital constraints, Scott questions whether human-first hospitality can scale, and Edwin highlights how far the industry has drifted from its roots. The tension is clear: technology should remove friction, not replace human connection.

    The episode ultimately lands on a sharper test for any hotel claiming luxury status: strip away the scent machine, the coffee table books, the scripted welcome—what’s left? If it isn’t care, competence, character, and soul, the product was never luxury to begin with.

    This Week in Hospitality is presented to you by Journey.

    Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary.

    If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance

     

    Special Guest:

    Bashar Wali — This Assembly

    Linkedin: https://www.linkedin.com/in/basharwali/

     

    Your Hosts:

    Zach Busekrus — Journey

    LinkedIn: https://www.linkedin.com/in/zachbusekrus/

    Instagram: https://www.instagram.com/behindthestays/

     

    Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy

    LinkedIn: https://www.linkedin.com/in/mrscotteddy/

    Instagram: https://www.instagram.com/mrscotteddy/

     

    Ben Wolff — Founder of Onera & Oasi

    LinkedIn: https://www.linkedin.com/in/ben-wolff/

    Instagram: https://www.instagram.com/iambenwolff/

     

    Edwin Kramer — Luxury Hotelier Consultant & Former GM

    LinkedIn: https://www.linkedin.com/in/edwinckramer/

    Instagram: https://www.instagram.com/edwinkramer/
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About Behind the Stays
Welcome to Behind the Stays — a podcast that shares the stories behind your favorite boutique hotels, short-term rentals, and hospitality brands and the hosts, operators, and entrepreneurs who’ve brought them to life. Every Tuesday and Friday you’ll meet the military veterans, retired flight attendants, tech entrepreneurs, school teachers, single moms, hoteliers, and real estate investors who are all, in their unique ways, shaping the future of travel and hospitality. Discover how these visionaries — from all over the world — have built stunning landscape hotels in the mountains, designed bohemian bungalows on the beach, erected eclectic off-grid and nature-immersed escapes, and so much more. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Behind the States is hosted by Zach Busekrus, Head of the Journey Alliance.
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