BlueNotes

Creating new water is one response to scarcity. Preventing the loss of existing water may be another.
In this episode, Dr Bilal Asif examines the growing strategic importance of non-revenue water, using Thames Water’s major leak detection tender as a signal of where the market is heading. From acoustic monitoring to AI-assisted analytics, utilities are increasingly investing in technologies that give continuous visibility into the network itself.
Because the future of water resilience may depend not only on producing more water, but on understanding where it is being lost in the first place.

This Analyst Spotlight is part of BlueTech's Weekly Analyst Insights membership.
If you’d like to receive these signals from the water technology market each week, learn more about on bluetechresearch.com.

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Presented by BlueTech Research®, Actionable Water Technology Market Intelligence.

Watch the trailer of Our Blue World: A Water Odyssey.  Get involved, and learn more on the website: braveblue.world

Direct potable reuse has always been technically possible — but rarely trusted. In this episode, Rhys Owen examines the Hofstade DPR scheme in Belgium, where bNovate’s BactoSense and partners like Aquafin are helping close that gap through real-time microbial monitoring.
As capacity doubles and reuse expands into water-stressed regions, the sector is confronting a new reality: confidence is becoming as critical as treatment itself.
This Analyst Spotlight is part of BlueTech's Weekly Analyst Insights membership.
If you’d like to receive these signals from the water technology market each week, learn more about on bluetechresearch.com.

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Presented by BlueTech Research®, Actionable Water Technology Market Intelligence.

Watch the trailer of Our Blue World: A Water Odyssey.  Get involved, and learn more on the website: braveblue.world

A proposed landfill expansion in Horry County, South Carolina, has reignited a familiar question: what actually happens to PFAS once it’s disposed of?

In this episode, Dr. Bilal Asif uses this case to explore the broader shift from landfill to destruction. Incineration is emerging as the default pathway, with players like Veolia and Clean Harbors reporting removal rates of up to 99.99%—but questions remain around emissions and completeness.

That uncertainty is driving renewed interest in alternatives such as supercritical water oxidation, with players including 374Water, Aquarden, and Revive Environmental entering the space.

The signal is clear: the sector is moving toward total PFAS destruction, but the real challenge is proving that destruction is complete, and doing so at scale.
This Analyst Spotlight is part of BlueTech's Weekly Analyst Insights membership.
If you’d like to receive these signals from the water technology market each week, learn more about on bluetechresearch.com.

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Presented by BlueTech Research®, Actionable Water Technology Market Intelligence.

Watch the trailer of Our Blue World: A Water Odyssey.  Get involved, and learn more on the website: braveblue.world

A few years ago, phosphorus recovery looked like a growing opportunity. Today, the momentum feels quieter. In this episode, Martino Finotelli unpacks Haskoning's acquisition of the ViviMag technology from Kemira, and what it signals for the future of resource recovery.
While ViviMag enables recovery of vivianite from sludge, the bigger story is the shift in market drivers. Regulatory focus has moved away from phosphorus recovery toward energy efficiency and micropollutants, weakening the pull for technologies that rely on secondary value streams.
Kemira’s exit reflects that reality. Haskoning may be better positioned to integrate and deploy such solutions — but even then, success depends on whether the market conditions return.

This Analyst Spotlight is part of BlueTech's Weekly Analyst Insights membership.
If you’d like to receive these signals from the water technology market each week, learn more about on bluetechresearch.com.

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Presented by BlueTech Research®, Actionable Water Technology Market Intelligence.

Watch the trailer of Our Blue World: A Water Odyssey.  Get involved, and learn more on the website: braveblue.world

Water is entering a phase where proven innovation is aligning with credible pathways to scale. How do technologies that have demonstrated success finally translate into repeatable, system-wide adoption? The shift is from isolated lighthouse projects to coordinated execution: commercial models are strengthening, cross-sector demand is accelerating, and operational urgency is driving alignment. What once appeared fragmented is beginning to take shape, as industries converge around shared constraints and start reshaping incentives, risk allocation, and institutional readiness to unlock deployment at scale.
This transition comes to life June 1–2 at Nike World Headquarters, as Divya and Rhys frame BlueTech Forum’s move toward tipping points alongside Zoe Hassall and Lily Chen. With Nike as host and sponsors Xylem, Veralto, Nijhuis Water Industries, XPV Water Partners, AquaTech and H2O Innovation, the event turns case studies into working sessions. More at bluetechforum.com.

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Presented by BlueTech Research®, Actionable Water Technology Market Intelligence.

Watch the trailer of Our Blue World: A Water Odyssey.  Get involved, and learn more on the website: braveblue.world