303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)
Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author of The Physics of Brand—to unpack how brands earn value, hold it, and sometimes lose it.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/This episode breaks down the mechanics of brand value—not from a spreadsheet, but from how people feel, remember, and decide. Dan walks through how memory structures affect choice, how the Experience Economy changes what brands need to deliver, and why the “Beer on Mind” model still holds up.He explains how most attempts to measure brand value fall short, and why internal culture shows up on the outside whether you’re paying attention or not.You’ll hear how his work across ad agencies, design firms, and classrooms shaped a deeper view of what makes brands stick—and how they get pulled apart when leadership misses the real drivers of perception.If you’re serious about building brands that stay top of mind—and top of wallet—this episode will give you plenty to think about.Keywords included: brand physics, The Physics of Brand, brand value, power of branding, external brand perception, branding insights, brands evolving in the future.For more like this, subscribe to the Brand Master Academy—where strategy gets specific and the theory stays in the books.For more brand strategy resources and downloads visit https://brandmasteracademy.com/
--------
43:10
302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)
In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for turning brands into market leaders.👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/💡 Focus Lab by the Numbers:- $7.2B raised by clients- 16 unicorns- 24 acquisitionsBrand strategy that delivers real business impactInside This Episode:✅ The biggest mistakes agencies make in brand building✅ How to balance creative ambition with client constraints✅ Why branding is a long-term business investmentIf you want to learn high-level brand strategy from an agency that doesn’t just make brands look good—but drives real business growth—this episode is for you!🎧 Listen now and master the art of brand strategy!👉 Subscribe for more expert branding insights!🔔 Turn on notifications so you never miss an episode!#Branding #BrandStrategy #FocusLab #BillKenny #BrandMasterAcademy #Marketing #BrandBuilding
--------
50:23
301 | Repositioning Milk As A Performance Drink (Case-Study)
In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-performance drink for athletes, runners, and even gamers. Brad Simms (CEO of GALE) and Yin Woon Rani (CEO of MilkPEP) reveal how they reversed a 15-year sales decline and made milk culturally relevant again.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
MilkPEP’s strategy wasn’t about competing with dairy alternatives—it was about going head-to-head with sports drinks. Instead of pushing old narratives, they rebranded milk as a superior recovery drink backed by science and athlete endorsements.
This conversation unpacks:
✅ How they connected milk to sports nutrition
✅ The role of Amanda Gorman’s storytelling in spreading the message
✅ Why their women-first marathon became a movement, not just an event
✅ How strategic brand partnerships amplified the impact
If you’re looking to learn brand positioning, cultural relevance, and market differentiation, this episode is packed with real-world brand strategy insights.
--------
37:05
300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.
If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
--------
38:50
299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.
If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com
Ireland