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Business Real Talk- Content Marketing & Sales Innovation Without the BS

Nas Echeverria
Business Real Talk- Content Marketing & Sales Innovation Without the BS
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  • Ep 120: Building a High Performing Team that Leads
    You Don’t Hire a High-Performing Team—You Engineer One Hiring more people doesn’t automatically fix the gaps in your business. And hoping they take ownership? That’s not a strategy. In this episode of Business Real Talk, we’re flipping the script on team building and exposing the real reason why most entrepreneurs stay stuck as the bottleneck in their business. Here’s what we dive into: The myth of hiring your way out of overwhelm How indoctrination and proactive leadership engineer top-performing teams The systems that make ownership and aligned decision-making inevitable Why the Easy Yes Method lets you scale client acquisition and delivery—without YOU holding it together Your team doesn’t need more SOPs. They need systems that lead. Tune in and start building a business that runs without you micromanaging every piece. 🎧 Hit play to make scaling simpler—starting with your team.   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!
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  • Ep 119: Unignorable: How to Become the First Choice for Premium Buyers
    Want to Be the Obvious Choice in a Crowded Market? This Is How. Let’s clear something up: being noticed isn't ’t the same as being undeniable. If you want to be the go-to in your space, you have to become unignorable. In this episode of Business Real Talk, we’re talking about what really sets category leaders apart—and how you can do the same. We’re diving into: Why clarity and brand association matter more than being “everywhere” The Movement Maker Formula that fuses disruptive ideas with innovative delivery What Marie Kondo, James Clear, and TOMS did right to spark obsession How to position your method so it builds trust and makes you unforgettable It’s not about doing more. It’s about anchoring yourself so deeply in your buyer’s mind… they have to choose you. 🎧 Listen now—and step into your movement. P.S. Ready to implement this? Book a Growth Optimization Call or grab the free miniseries on the Netflix Effect.   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!
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  • Ep 118: Simplifying Scaling with Method Based Marketing: The 10X Effect
    Here’s the truth: It’s not the number of offers. It’s not showing up on every platform. It’s not even about going viral. The real difference between businesses that scale and those that stall? Strategic Simplicity. In this episode of Business Real Talk, we’re unpacking the method-driven strategy that fast-growth businesses use to build authority, trust, and conversions without piling on complexity. Inside this episode: Why offer-based selling slows your momentum The key to building a method-based marketing system that scales with clarity How to streamline your business to grow faster (and serve better) Real examples of how method > messaging when it comes to long-term traction If you’ve been doing more but seeing less—this is the shift you’ve been missing. 🎧 Tune in and simplify to scale. - RELATED EPISODES:  Episode 109- Articulating Expertise: https://nextlevelupceo.com/articulating-expertise/ Episode 117- How to Build an Audience that Buys: https://nextlevelupceo.com/audience-that-buys/   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!
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  • Ep 117: How to Build an Audience that Buys | Small Audience Secrets
    Most businesses spend too much time trying to grow a large audience. And sure, going viral might give you a spike in followers… …but if none of those people are ready to buy, your audience becomes noise—not revenue. In this episode of Business Real Talk, we’re diving into why chasing visibility is often the wrong move—and what to focus on instead if you want a client base that buys on repeat. We’ll break down: Why a small, precise audience can out-convert a massive following The difference between building a following and building a buyer-ready client base How to condition your audience to buy instead of just consume And how to use the Easy Yes Method™ to bring in high-intent buyers, and how to convert them quickly and repeatedly Forget the vanity metrics. Let’s talk about the system that actually scales profit. 🎧 Tune in now. - RELATED EPISODES:  Conditioning your Audience to Buy: https://nextlevelupceo.com/conditioning-your-audience-to-buy-turning-leads-into-buyers/ Bingeable Content Marketing Strategy: https://nextlevelupceo.com/bingeable-content-marketing/   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!
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  • Ep 116: BINGEABLE CONTENT MARKETING STRATEGY | The Secret to Less Content & More Conversions
    Most content is created with the wrong currency in mind- attention instead of decisions. Which means, you’re spending all of your time building for the wrong outcome! In this episode, we’re breaking down why most content doesn’t convert—and what to do instead. Spoiler: it’s not about posting more, going viral, or being everywhere at once. You’ll learn: ✔ How to spot content built for attention vs action (and why most content follows an “Influencer” Strategy not meant for businesses ✔ The bingeable content strategy that moves leads toward a “yes” ✔ How to use micro-decisions to guide buying behavior ✔ The real reason “views” don’t equal revenue If your content isn’t making sales feel inevitable, this is the shift you’ve been missing. Listen in to rewire your content for conversions. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!
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About Business Real Talk- Content Marketing & Sales Innovation Without the BS

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.
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