Christian Banach is Principal/Chief Growth Officer of the business development and growth consultancy, Christian Banach LLC, where he and his team guide marketing agencies and martech companies to land 6- & 7-figure opportunities predictably and unlock their full potential.
Christian founded a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.
That company grew rapidly, and he worked with Grammy award winners like Lady Gaga and Pitbull. Not long after, Christian launched an experiential marketing agency division and activated programs for Disney and Toyota.
The business boomed, but the 2008 Great Recession happened. Things screeched to a halt. Like many agencies, his firm had grown through worth-of-mouth and referrals. To rebound, Christian hired a consultant who taught him the fundamentals of business development.
Feeling reinvigorated, Christian closed his company, took what he learned from the consultant, and pivoted to a career in agency business development. Over the last decade, Christian has worked at independent and holding company agencies across marketing disciplines.
Christian discovered that his superpower was hunting and generating top-of-the-funnel opportunities with enterprise companies. He was involved in millions of dollars of wins with companies like Kohl's and Constellation Brands.
Over the years, he felt an entrepreneurial itch, but he wasn't sure what he wanted to do. But the pandemic started, agencies lost clients, and some closed their doors. It reminded Christian of his agency during the Great Recession.
But this time, Christian had the expertise to help as that consultant did for him. He left his high-paying agency job and launched Christian Banach LLC to help agencies and martech companies build relationships, gain perspective, and grow.
Website - https://christianbanach.com
Masterclass - https://christianbanach.com/agency-growth-keys
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30:26
COSS99 - Christian Banoch
Christian Banach is Principal/Chief Growth Officer of the business development and growth consultancy, Christian Banach LLC, where he and his team guide marketing agencies and martech companies to land 6- & 7-figure opportunities predictably and unlock their full potential.
Christian founded a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.
That company grew rapidly, and he worked with Grammy award winners like Lady Gaga and Pitbull. Not long after, Christian launched an experiential marketing agency division and activated programs for Disney and Toyota.
The business boomed, but the 2008 Great Recession happened. Things screeched to a halt. Like many agencies, his firm had grown through worth-of-mouth and referrals. To rebound, Christian hired a consultant who taught him the fundamentals of business development.
Feeling reinvigorated, Christian closed his company, took what he learned from the consultant, and pivoted to a career in agency business development. Over the last decade, Christian has worked at independent and holding company agencies across marketing disciplines.
Christian discovered that his superpower was hunting and generating top-of-the-funnel opportunities with enterprise companies. He was involved in millions of dollars of wins with companies like Kohl's and Constellation Brands.
Over the years, he felt an entrepreneurial itch, but he wasn't sure what he wanted to do. But the pandemic started, agencies lost clients, and some closed their doors. It reminded Christian of his agency during the Great Recession.
But this time, Christian had the expertise to help as that consultant did for him. He left his high-paying agency job and launched Christian Banach LLC to help agencies and martech companies build relationships, gain perspective, and grow.
Website - https://christianbanach.com
Masterclass - https://christianbanach.com/agency-growth-keys
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30:26
COSS98 - Kay Miller
Join me and Kay for an outstanding episode. You won't be disappointed.
Kay Miller is an expert on Uncopyable Sales. As the first woman ever hired for outside sales
by Amerock, a division of Anchor Hocking, she built her formidable sales career by
emphasizing long-term relationships over one-time deals. Kay was later hired by Walker
Exhaust, a division of Tenneco, and the largest automotive muffler manufacturer in the world.
While there, she was named Walker’s Salesperson of the Year, an accolade that earned her
the nickname “Muffler Mama.”
Kay has been a top sales performer ever since, and now speaks and consults. She’s the
author of the new book, Uncopyable Sales Secrets – How to Create an Unfair Advantage
and Outsell Your Competition. The book has been called “The most fun sales book you’ve
ever read,” and is packed with powerful strategies as well as specific actions you can start
using immediately to make more sales.
Kay lives outside Seattle with her husband, Steve, and cat, Sam. Her favorite activities
include skiing, hiking, and spending time with their adult daughter, Kelly.
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31:47
COSS97 - Jamie Shanks
Jamie is the Founder and CEO at Pipeline Signals, which aims to support companies in growing their sales pipeline at scale through Relationship Signals and Signal Intelligence. A decade before founding Pipeline Signals, Jamie founded Sales for Life, the world's most extensive Social Selling training program for mid-market and enterprise companies. He has also authored two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today's customers; and SPEAR Selling, the ultimate Account-based Sales guide for the modern, digital seller. Here's his one-sheet: https://legendarypodcasts.com/jamie-shanks/
Join me and Jamie in this interesting and uplifting conversation.
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25:43
COSS96 - Jane Cavalier
Join me and Jane for an outstanding episode. You won't be disappointed.
Jane Cavalier is one of the country’s leading brand strategists and author of the new #1 Amazon Bestseller, The Enchanted Brand.
She has worked on over 100 brands and with some of the most powerful brands of our time including American Express, IBM, Citibank, Snapple, Samsung and Johnson & Johnson. She helped Snapple go mainstream with Made from the Best Stuff on Earth and Qwest become a 4th telecom with the Ride the Light brand.
Jane has taught branding as an adjunct professor at the NYU Stern School of Business and Yale School of Management and publishes a monthly blog called Overhead Space that reaches over 50k executives each month. She sits on the boards of the Nemours Children’s Health System, Pardee RAND Graduate School, Marpai, Inc. (MRAI, Nasdaq) and the American Composers Orchestra. She is the founder and CEO of BrightMark Consulting which provides branding and reputation-building solutions to Fortune 5000 enterprises, privates companies, non-profits and visionary entrepreneurs.
Ireland