Jay Acunzo on Resonance: How to Become a Sought-After Brand
Creating more content won’t help your business, if it doesn’t resonate with your target audience.
In this episode, public speaking and messaging consultant Jay Acunzo, joins @dbaptiste to unpack a major challenge in the AI-driven marketing world: Shifting from chasing search clicks to becoming a brand people actively seek out and choose.
Jay reveals why the “reach for reach’s sake” strategy doesn’t work: No amount of exposure will make your audience care. The real solution? Focus on resonance. He dives into the dangers of mistaking awareness for affinity, how generic expertise has become a commodity, and how to deliver high-conviction messaging that only your brand can own.
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Rand Fishkin on Building Brand Influence in a Zero-Click World
In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.
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Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead
Why is content marketing broken—and what no‑bull strategies will actually drive results today?
You can’t avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive.
He also explores why SEO tactics are falling flat (and why that’s not necessarily a bad thing), and how to break out of the “checkbox marketing” trap that’s costing your business time, money, and momentum.
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What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow
How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.
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The Laws of Story-First Marketing with Jessica Gioglio
Does your brand marketing pass the "who cares?" test?
In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about.
In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.
About Content Disrupted: Bold Takes on Brand Marketing
Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
Listen to Content Disrupted: Bold Takes on Brand Marketing, Dare to Lead with Brené Brown and many other podcasts from around the world with the radio.net app
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