Accessibility: Are You Losing 20% of Your Audience?
Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible. Yet 99% of emails contain critical or serious accessibility issues. We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy. In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible. From the obvious Alt Txt to the not so obvious dir attributes. From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired. We talk colour contrast, structure, calls to action, touch controls and even sign up forms. The good news? At least half of this can be addressed with some simple template updates. There’s a lot to consider which is why I have included a summary plus a full range of resources on my website at yaelkeon.com/access. Other resources mentioned in the episode: Global Accessibility Awareness Day Email Marketing Consortium Accessibility Report Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.
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19:38
This One AI Trick Changed Everything
Tired of AI-written emails that sound like they were crafted by a robot with an MBA? Yeah, me too. I used to roll my eyes whenever someone suggested using AI for email writing—until I stumbled upon this approach that completely transformed my results and slashed my writing time by two-thirds. Inside this episode you'll learn: The four non-negotiable caveats to actually making AI email writing work My big A-HA moment A “why didn’t I think of that before” process for getting AI to sound like YOU Plus steal my exact prompt to get that next email written almost instantly. The bottom line? With the right messaging prep (which you should be doing anyway), AI can crank out emails that sound like your caffeinated self wrote them – getting you 90% there in a third of the time. Additional References: Ep77 - ChatGPT Engaging Emails Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.
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15:35
Lead Magnet Refresh
That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month. Don't trash it. Seriously. In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops. I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?). You'll learn: Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore) Three powerful levers to pull instead of creating something entirely new How to make your lead magnet actually ATTRACTIVE to your ideal clients Simple tweaks that can double your conversion rates overnight The "refresh not restart" framework that saves you hours of work The bottom line? You already have what you need. Your existing lead magnet just needs the right makeover to start bringing in quality subscribers who actually want what you're selling. Stop building endless new lead magnets and start making the ones you have actually work. RESOURCES MENTIONED: EP 10 How to grow your lead magnet fast EP 74 Lead Magnets that are working now Lead Magnet Magic Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.
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17:41
Survey Says: Time for an Email Marketing Reality Check
I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty! In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness. You'll learn: The startling contradiction between wanting sales but rarely sending emails Why "waiting until everything is ready" is holding you back How severely underutilised email marketing features are costing you sales The truth about lead magnets and why people's lists aren't growing Practical steps to start leveraging email marketing effectively (even if you're "not ready") The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.
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21:33
Mindset Shift - Letters not Newsletters
Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time. In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week. You'll learn: Why the traditional "newsletter" approach might be holding you back How shifting to personal letters can help overcome writer's block 10 gentle prompts to inspire meaningful emails when words don't flow Ways to naturally mention your services without feeling pushy How these true-to-you emails become powerful list-building tools Finding the right balance between value and sales messages The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.
Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.
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