Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco.
In this episode we will cover:
Anna’s journey and how she has turned the business into what it is today
When Anna started outsourcing certain tasks and how it helped with business growth
How she created her Facebook community and keeps it growing
How she has grown a large and engaged Instagram audience over the years
Whether being a personal brand and face of her business was a conscious decision
How building a personal brand has helped her business
The marketing tool or platform that has provided the most business growth
Whether she has invested in paid ads and what this looks like for her business
Anna’s own brand and product range Krumbsco
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Connect with Anna on her platforms:
Website: www.lunchboxmini.com
Facebook: @lunchboxminiofficial
Instagram: @lunchbox_mini
Ireland