Ecommerce: The Hammersley Brothers Ecommerce Podcast

This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting.

Most founders think forecasting is just spreadsheets and guesswork. In reality, it’s one of the biggest drivers of growth, cashflow, profitability, and momentum.

In this episode, we discuss:

Why stock forecasting feels like gambling for most ecommerce owners

The hidden danger of understocking your best sellers

Why running out of stock destroys your ROAS and growth

How long lead times completely change your business model

Why some brands intentionally choose lower margins for faster stock rotation

The importance of focusing on hero products instead of too many SKUs

How to improve your odds when ordering stock

The relationship between stock levels, Meta ads, and Google Ads

Why trending products can destroy forecasting models

How to identify winning products before scaling harder

The “yo-yo” effect that traps many ecommerce brands

How great forecasting creates confidence to scale aggressively

If you’ve ever struggled with stock, cashflow, forecasting, or scaling profitably, this episode will completely change how you think about ecommerce growth.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week on the Hammersley Brothers Ecommerce Podcast, we talk about the mindset traps that stop ecommerce founders from scaling and what actually separates the brands that break through from the ones that stay stuck.

Inspired by a conversation with one of our Level 1 members, we unpack what it really feels like when you're at the beginning of your ecommerce journey, looking up at bigger brands and wondering if you can actually build something massive yourself.

In this episode, we discuss:

Why do most ecommerce founders get distracted by too many ideas

The dangerous trap of shiny object syndrome

Why successful ecommerce businesses are built on boring fundamentals

How understanding the “rules of the game” changes everything

Why being busy is not the same as making progress

The difference between founders who start brands and operators who scale them

Why strong numbers and decision-making beat emotion every time

How to know if your business actually has legs

The brutal truth about scaling an ecommerce business

Why failing fast can actually accelerate your success

If you’ve ever felt overwhelmed, distracted, or unsure whether your ecommerce brand can truly scale, this episode will help you focus on what actually matters.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week on the Hammersley Brothers eCommerce Podcast, we’re tackling a topic we haven’t covered before — but one that can have a massive impact on the growth of your business:

Hiring the wrong person, team member, or agency.

In eCommerce, the wrong hire doesn’t just cost you money. It can slow momentum, create bad energy in the business, pull you out of sync with the market, and in some cases, set you back for years.

In this episode, we talk through:

Why hiring the wrong people can be so damaging

The hidden cost of bringing “C players” into your business

Our own mistakes when it comes to hiring and choosing partners

How to spot the warning signs before it’s too late

What to look for when building the right team around your brand

Whether you’re hiring internally, working with freelancers, or choosing an agency, this episode will help you avoid one of the biggest mistakes eCommerce brands make.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads.

It’s not always a traffic problem.

It’s usually a revenue per visitor problem.

Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and growth.

 

In this episode:

What revenue per visitor actually means

How it directly impacts your ROAS and ad performance

Why is the conversion rate alone is misleading

The relationship between AOV, conversion rate, and revenue per visitor

Why your ads might not be the real problem

The easiest lever to improve revenue per visitor quickly

Real examples of how improving this metric changes everything

Why most ecommerce stores are under-optimised

Fix this one number, and your entire store performs differently.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Buying an ecommerce business can look straightforward on the surface.
The revenue looks good. The brand looks decent. The seller talks about “huge potential”.

But this is where people get caught out.

What matters is not what the business looks like from the outside. It’s what is really going on underneath. The numbers. The margins. The customer behaviour. The cash flow. The operational risks you inherit the moment the deal is done.
 

In this podcast episode, Mark and Ian break down the biggest mistakes people make when buying an ecommerce business, the red flags that are easy to miss, and what you should actually be looking at before you hand over any money.
 

Because if you get this wrong, you’re not buying an opportunity. You’re buying a pile of problems.

In this podcast episode:
 

Why the stated profit is often not the real profit

The hidden costs that only show up once you take over

How supplier risk can destroy your margins overnight

Why are there no repeat customers? It is a massive warning sign

The difference between having customers and just having orders

How to tell whether a business is under-optimised or just weak

Why margin and lifetime customer value matter far more than top-line revenue

What actually creates a moat in ecommerce

Why reselling other people’s products is often riskier than it looks

The danger of trend-driven and fad products

How stock, lead times, and cash flow quietly kill ecommerce businesses

The key questions you should be asking before you buy

If you’re even considering buying an ecommerce business, watch this first.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
 
 
 
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant
 
 
 
2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book
 
 
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786