Ecommerce: The Hammersley Brothers Ecommerce Podcast

Available Episodes

5 of 119

The Truth About Reactivation: The Final Offer That Actually Matters
This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood. Reactivation should never be your growth strategy. It should be the icing, not the cake. But done properly? It’s free revenue sitting on your doorstep. In this episode, Mark and Ian reveal: The real purpose of a reactivation offer (and why it isn’t what you think) How to calculate the exact moment a customer becomes “lapsed” using the 95% rule Monetary credit vs. discounts which actually breaks through inbox blindness Why waiting too long kills reactivation… and how acting early transforms your AOV What to do with subscribers who don’t open, ignore, or never see your emails Why some businesses shouldn’t expect powerful winbacks and what to focus on instead How to use reactivation across email, SMS, direct mail, Facebook, and Google audiences The old bakery story that explains why reactivation works (only after fixed costs are paid) If you’ve ever wondered whether reactivation is worth it — or if your business is doing it the wrong way — this episode answers everything. 📉 Think reactivation will fix bad retention? 📈 Want to squeeze extra profit from customers who’ve drifted away? Start here. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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27:53
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27:53
Ecommerce: Offer #4 The Peak Season Offer
This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay” to absolutely flying. Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year. In this episode, Mark and Ian reveal: The difference between a good seasonal offer and one that explodes LTV What your ad needs to do differently in a peak buying window How to make urgency feel real and not desperate Why relying on discounts alone kills margin (and what to use instead) The “gift drop” tactic we’ve seen convert like mad in BFCM, January, and even Easter Whether you’re planning Q4, mid-year sales, or a product drop, this is how to make sure your biggest days don’t just make revenue... they make profit. 📉Still blasting 20% off codes with a countdown timer? 📈Want to turn your peak season into your highest ROAS moment? P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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33:46
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33:46
The Retention Blueprint: How Smart Brands Drive Repeat Sales on Autopilot
This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever. You’ve nailed the first sale. Maybe you’ve got the second. But unless you’re intentionally architecting repeat purchase behavior, you’re losing margin, losing momentum, and relying way too heavily on Meta and Google to stay alive. In this episode, Mark and Ian unpack: Why the General Retention Offer is the most overlooked money-maker in ecommerce The 3 drivers of real retention: Rhythm, Relevance, and Reward How brands like Brook Taverner, GSF Car Parts, and AO.com leverage natural buying cycles Why “loyalty points” don’t work — and what to use instead How to build a retention strategy that compounds LTV without discounting The simple offer tweak that instantly boosts retention across the board 📉 Still depending on discount codes and random email blasts? 📈 Want your customers to buy again because they want to, not because you’re begging? Listen to this and your entire view of retention will change — permanently. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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33:33
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33:33
Why Most Ecommerce Brands Never Scale – They Ignore This Second Sale Trick
This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth. You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale. In this episode, Mark and Ian break down: Why the second sale is the linchpin of your LTV How long you’ve really got before your customer forgets you exist (hint: it’s weeks, not months) Examples from 8- and 9-figure brands like Cox & Cox, Goat Milk Stuff, Grenade, and more How to position your second-sale offer so it doesn’t just feel like a discount The “earned credit” trick that makes customers want to use their reward before it expires How changing this one offer can make your ROAS model work 📉 Still sending out 10% codes without thinking? 📈 Want to unlock more scale without touching your ad accounts? Then this is the episode. 🎁 Get the workshop replays + number sheet here → hammersleybrothers.com P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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28:15
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28:15
Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)
This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly. We're kicking off with the most important one — and the one most brands get wrong: 👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time. If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you. Inside, we break down: Why the job of the recruitment offer isn’t to make profit — it’s to create momentum How to structure offers that lift AOV without tanking conversion rate Real examples from wine brands, supplement kits, and BOGOFs that crushed it Why you should stop giving your customers too many choices How to spot when your order value is the real problem (not your ads) This episode is all about removing friction, getting the sale, and setting up a second one. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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30:29
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30:29