Ecommerce: The Hammersley Brothers Ecommerce Podcast

This week on the Hammersley Brothers Ecommerce Podcast, we continue our five-part series on the stages of ecommerce growth.

In part four, we explain what really changes when an ecommerce business grows from 1 million to 5 million per year.

This can be one of the most exciting stages of growth, but it is also one of the most dangerous. Hiring larger teams, working with more agencies, expanding into new countries, adding products, and increasing fixed costs may cause revenue to rise quickly while profit quietly disappears.

In this episode:

Why businesses get stuck between 1 million and 5 million

How hiring expensive experts can reduce profit instead of increasing it

Why every employee, agency, and supplier should follow the same number

The danger of expanding into new countries too early

Why adding more products can damage cash flow and stock management

How to calculate the true cost of a new warehouse or team member

Why growing revenue does not always increase the value of your business

How better supplier relationships can improve margins and payment terms

Why repeatable systems are more valuable than new ideas

How to architect the numbers required to reach 5 million

At this stage, growth cannot be left to chance. You need to understand exactly how your marketing spend, margins, stock, fixed costs, and profit work together.

Otherwise, you may build a much larger business that makes less money.

Subscribe for the final episode in the series, where we cover the journey from 5 million to 20 million.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/apply-now/

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Follow the Hammersley Brothers on Instagram and connect with e-commerce owners who are scaling too - 
https://www.instagram.com/hammersleybrothers

Welcome back to the Hammersley Brothers eCommerce Podcast and our series on the different stages of ecommerce growth.
 
In this episode, we look at the 500K to 1 million stage.
 
This is the point where ecommerce founders often think they need more traffic, more products, more channels, more campaigns, and more complexity. But in reality, the next stage of growth usually comes from doing fewer things better. 
 
We cover:
 

Why is more traffic not always the solution?

How to increase revenue per visitor

Why your store needs a stronger conversion rate, average order value, repeat purchases, and gross margin

Why every product needs to earn its place

How weak products can hurt cash flow and profit

Why your growth roadmap should be based on the biggest bottleneck

How to avoid changing your marketing just because you are bored with it

Why systems beat heroics as your business grows

What profit velocity means and why it matters

Why scaling comes from doubling down on winners

 

This episode is for ecommerce founders who want to move beyond the early growth stages and build a business that is clearer, more profitable, and easier to scale.

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/apply-now/

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Follow the Hammersley Brothers on Instagram and connect with e-commerce owners who are scaling too - 
https://www.instagram.com/hammersleybrothers

This week on the Hammersley Brothers eCommerce Podcast, we continue our series on the stages of ecommerce growth.
 

After covering the 0 to 100K stage last week, this episode focuses on the next major step: growing from 100K to 500K per year.
 

This is where many ecommerce businesses start to feel like they have something real. But it is also the stage where founders often make the mistakes that stop them from scaling.
 

In this episode, we break down:
 

 • Why 100K to 500K is the danger zone for ecommerce brands
 • How shiny object syndrome slows down growth
 • Why most new tactics, platforms, and trends are distractions
 • The “beer mat test” for simplifying your ecommerce business
 • Why agencies often fail at this stage?
 • The numbers you actually need to understand before scaling
 • Why looking at too many numbers can hurt your business
 • How to avoid spreading your budget across too many marketing channels
 • Why profit, cash, and focus matter more than attribution obsession

 
If your ecommerce business is doing around 100K per year and you want to get to 500K, this episode will help you understand what to focus on, what to ignore, and how to avoid adding complexity too early.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/apply-now/

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Follow the Hammersley Brothers on Instagram and connect with e-commerce owners who are scaling too - 
https://www.instagram.com/hammersleybrothers

This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through.
 

In this episode, we focus on the 0 to 100k revenue per year stage, the point where most eCommerce businesses begin, and where many get stuck.
 

We explain why the strategy that gets you from 0 to 100k is completely different from the strategy needed at later stages, and why most founders overcomplicate things far too early.
 

In this episode:
 

 • Why most eCommerce brands never get past the first 100k

 • Why does nobody care about your “brand” as much as you do at this stage?

 • Why trying to make everything perfect can stop you from making sales

 • How to choose a clear, addressable market

 • Why your margins, CAC, and basic numbers matter from day one

 • Why revenue means nothing without profit

 • Why doing Meta, Google, TikTok, SEO, Pinterest, affiliates, and Amazon all at once is usually a mistake

 • Why can too many products and SKUs create chaos before you are ready

If you are building an eCommerce business and trying to get through the first 100k per year, this episode will help you focus on what actually matters.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Most eCommerce advice fails because it's aimed at the wrong stage of business growth.

What works for a $10M brand can be completely irrelevant for a business doing $100K. In this episode, Mark and Ian break down the different stages of eCommerce growth and explain why knowing what to focus on next is one of the biggest advantages you can have as a founder.

In this episode:

• Why most founders focus on the wrong things at the wrong time
• The 5 stages of eCommerce growth from startup to $20M+
• How priorities change as your business scales
• Why copying large brands can slow your growth
• The danger of chasing advanced tactics too early
• What successful founders ignore so they can move faster
• How to know what actually matters at your current stage
• Why eCommerce growth is more about sequence than strategy
• The biggest mistake business owners make when scaling

If you've ever felt overwhelmed by conflicting eCommerce advice, this episode will help you understand exactly where to focus next.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

 

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786