In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice:
1. Why stick to one channel until it’s maxed out?,
2. What should you do when you’ve got too much stock to shift?,
3. How would we build a large email list before launch?,
This is one of those episodes where the answers could save you months of wasted time and thousands in ad spend.
🎯 If you're building or scaling a DTC brand, this one’s for you.
🎓 Bonus: Get the free number sheet and training workshop at HammersleyBrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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45:50
Ecommerce: Listeners Questions Part 1
Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer.
💬 "How much should I spend on ads?"
We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down.
💬 "Who should I hire first when I want to scale beyond myself?"
Most brands get this wrong. We’ll show you what actually unlocks momentum.
💬 "Should I use a .com or a local domain?"
Yes — this one still matters. And no, the answer isn’t what most people think.
If you’re already at $300k+ and gunning for $10M, this episode could save you a year of wasted time and wrong hires.
🔔 Hit play to unlock clarity on your next moves.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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50:32
The 3 Things That Accelerate Profit Velocity
Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth.
In this episode, Mark and Ian unpack:
•Why spending more can actually reduce your risk,
•The surprising trade-off between ROAS and growth rate,
•How to find your optimal spend level based on contribution margin,
•Why most brands ignore customer lifetime value decay curves,
•How a 5% margin shift or small upsell can double your growth speed,
📈 If you're serious about building a 7- or 8-figure brand, this episode gives you the mental model and tools to grow smarter.
💡 Includes live walkthroughs from their ecommerce number sheet, retention strategies, and practical tweaks you can make today.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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37:22
The Truth About Ecommerce Email: Why You’re Leaving Money on the Table
Most ecommerce brands are getting email wrong — and it’s costing them a fortune.
In this episode, Mark and Ian break down:
• Why most brands under-capture emails (and how to fix it fast)
• The real job of email (hint: it’s not just retention)
• How to time your emails around buying mode and conversion peaks
• Why eventing matters more than clever copy
• How often you should email (and why most brands email far too little)
Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and more — including how some get 20%+ email capture rates and make it work like a new customer sales engine.
🎯 If your email feels like a background task — watch this episode now.
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🎁 Bonus for This Week: Free Live Workshop with Ian
Ian’s running a free workshop on The 6 Dominoes of an Ecommerce Sale — it’s happening this week.
Save your seat here 👉 https://book.hammersleybrothers.com/6-dominoes-free-workshop
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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32:44
Best Ecommerce Websites Right Now (And What They Get Perfectly Right)
What makes an ecommerce website truly work — and why do some brands dominate while others flop?
In this episode, Mark and Ian dive deep into:
• The ecommerce websites we keep coming back to and why
• How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks
• How weather, seasonality, and agility separate winning brands from slow, outdated ones
• Why your website must match your customer's emotional need (problem-solving vs. desirability plays)
• The real hidden reasons some ecommerce brands scale to $10M+ fast
Perfect if you’re running an ecommerce brand, managing UX, or planning your next big store upgrade.
👉 Plus: You’ll hear quick critiques of sites like Dusk, Merry People, Healthspan, Buddy & Lola, Huel, Naked Wines, and more.
🎓 Learn how to adapt faster and grow smarter at hammersleybrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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