The Only 3 Numbers You Need to Scale an Ecommerce Brand
In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them.
You’ll learn:
•How to predict monthly revenue in real-time (not after it’s too late)
•Why your overall ROAS is the single most important number for profitability
•How to calculate new customer ROAS and use it to scale without overspending
•Why hitting targets often still feels disappointing — and how to fix that mindset
Plus: insights from their live number sheet workshop, and how to stop making emotional decisions in your business.
Learn more at hammersleybrothers.com
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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51:03
How to Survive (and Win) in the Chaos: Tariffs, Weather, and the New eCommerce Reality
What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.
In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your ROAS, and how to keep calm when everything feels like it’s falling apart.
You’ll learn:
Why knowing your numbers sheet is the only thing that saves you
How to handle sudden market disruptions — like a 145% tariff overnight
When to cut spend vs. hold your ground in paid ads
How AI and trade wars are colliding to reshape eCommerce
Real-world lessons from brands who failed (and succeeded) under pressure
This is a must-watch for any DTC founder, eCom manager, or Shopify brand owner trying to stay profitable in a world that’s changing fast.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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39:40
Cutting Through The BS - AI and Ecommerce
This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let's get started.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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40:10
Ecommerce: Listeners Questions Part 2
In this podcast, we dig into the second part of listeners questions. How to get past 5 million. How to raise finance and when. How Meta creative is changing. Plus more questions and answers.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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49:40
Ecommerce: Listeners Questions March 2025
In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy.
📢 Upcoming Workshop: Next week, we’re hosting a live session on hiring and managing VAs—a must-attend if you’re looking to scale efficiently. Secure your spot here: https://book.hammersleybrothers.com/hb-va-workshop/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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