Ecommerce: The Need Driven Supplier Ecommerce Business (Type 4)
Continuing our exploration of the 5 types of ecommerce businesses.
This week, we dive into type 4, the 'Needs Driven Supplier'.
Watch this if your business is reliant on google ads and sells a product that people only want when they need it.
It's a good one with a lot of good case studies, so I hope you enjoy it.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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34:14
You’re Doing $5M+ But Still Not Paid? You’re Probably a Volume Retailer Stuck at the Ceiling
You’ve got sales. You’ve got a brand. But your bank account says otherwise.
In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they fix one critical thing:
🧠 Profit Velocity.
Inside:
•The real reason brands get stuck at $3M–$5M
•Why revenue growth means nothing if you’re not making cash
•The exact model behind Bedding Envy, ProCook, Brook Taverner, and Cox & Cox
•How to break through to $10M+ with margin, bundling, stock control, and scale jumps
•How to spot when it’s time to go all-in — or risk stagnating forever
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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28:21
Ecommerce: Ecommerce business type 2 – High-Ticket One-Timers Explained
Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules.
In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes your strategy.
Whether you’re selling sofas, tiles, custom bikes, or industrial equipment, you’ll learn:,
•Why your ads aren’t converting (and why ROAS looks broken),
•How to fix your lead capture, upsells, and cashflow timing,
•What the 3 success levers are that actually move the needle,
•How to avoid death-by-yoyo-spending when the market shifts,
•Why agencies often destroy this model by treating it like a volume retailer,
If you’ve ever thought “Why isn’t this working?” — this episode will give you the diagnosis and strategy reset you need.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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27:45
Ecommerce: The 5 Type Series: Type One The Compounding Brand
Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.
In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.
🔍 What you’ll learn:
The 5 ecommerce archetypes—then a deep dive on the Compounder
Why Compounders outscale others: repeat velocity + LTV flywheel
The only two numbers that matter: Recruitment ROAS and Second-Sale Speed
Real playbooks behind brands compounding to $10M, $20M, and $60M+
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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If Your Ecommerce Brand Feels Stuck — You’re Probably Using the Wrong Playbook
We are back! New podcast episode. Here's what we covered:
Most ecommerce brands copy strategies that were never meant for them — and that’s why they stay stuck.If you’re tired of:
Wasting time on “growth hacks” that don’t grow anything
Being busy but not profitable
Copying strategies that work for others but fail for you
…this episode will help you stop guessing and start scaling
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
Listen to Ecommerce: The Hammersley Brothers Ecommerce Podcast, Working Hard with Grace Beverley and many other podcasts from around the world with the radio.net app
Ireland