Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of students who accept a firm place at their chosen institution have done so without engaging in any marketing activity:
*They didn’t click on your ads
*Haven’t been subject to nurture comms
*Didn’t attend your open days or enquire beforehand
To discover how to connect with hard-to-reach students, Kyle was joined by Associate Director of Future Students at Demontfort University, Elliot Newstead, and Victoria Littler, Chief Commercial Officer at Vepple.
This episode is delivered in partnership with Vepple.
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39:10
The new Clearing student
In the 2023/2024 cycle, 20% of students started researching the university they were placed at in Clearing BEFORE October 2023. That increases to 36% (a third!) if you extend the window to January.
Year-on-year, 12% more students applied directly to Clearing.
And 15% more students decided to reject an offer from their first choice and pick up a place in Clearing.
The Clearing student is changing.
Kyle joins UCAS's CMO, Dave Penney, and its insights lead, Jo Richards, for a dive into 2024's Clearing data, and what it can tell us about 2025.
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40:05
The unlikely uses of AI in student marketing
There is not an education marketer in existence who hasn’t experimented with AI in the last 2 years.
However, there are relatively few using it in the places where there is the most opportinity.
Joining Kyle today are Jonny Harper, Chief Technology Officer at Revolution Viewing, and Lucy Parrott (Marketing Manager at Kingston University) for the road less travelled on AI-enhanced student marketing.
This episode is delivered in partnership with Revolution Viewing.
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41:01
How to create a website that wins students’ hearts
It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices.
Kyle is joined by Guus Goorts, author of the new book Genuinely Helpful: A practical guide to effective university websites. They talk about why websites endure and what schools need to make sure that their is... genuinely helpful.
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31:56
How to create a virtual campus tour that's remembered
Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion.
Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolution Viewing. Jonny brings over a decade’s know-how in building digital experiences that convert, including:
*When personalisation is most effective
*How to scale your content efforts
*Best practice for UX design
This episode is in partnership with Revolution Viewing.
Ireland