Furlo Capital Real Estate Podcast

• 10 Rules Passive Investors Must Follow Straight From Top Gun | Ep 73

  (Watch the YouTube video of this episode here)Join James and Jessi on the Furlo Capital Real Estate Podcast as we dive into the intricacies of Top Gun and passive real estate investing. We discuss powerful lessons from Top Gun, like having clear investment objectives, choosing reliable partners, managing risks, and playing the long game. Tune in for actionable insights and become a top performer in your investment journey!// Key Moments00:00 Intro02:18 Lesson 1: Don't Think, Just Do03:29 Lesson 2: Choose Your Pilot Carefully04:51 Lesson 3: Competence Isn't Enough, Character Matters06:05 Lesson 4: Thorough Pre-Mission Briefings07:38 Lesson 5: Trust Your Wingman08:17 Lesson 6: Timing is Everything09:21 Managing Risks in Investments12:06 Knowing When to Abort the Mission15:25 Playing the Long Game// 6 Key LessonsCharacter is just as critical as competence: A skilled but self-interested sponsor can create unnecessary risk. Look for integrity and team-first leadership.Treat due diligence like a mission briefing: Great operators review the plan multiple times. You should too—dig into assumptions, risks, and the numbers before deploying capital.Speed matters—but only when you're prepared: Good deals don’t wait. Have your capital ready and be clear on what you're looking for so you can act quickly and confidently.Know when to eject: Emotional attachment or sunk costs can cloud judgment. Be willing to pass on a deal if it doesn’t align—even after putting in time.Balance conviction with discipline: Confidence is important—but so is patience. Don’t let short-term emotions push you into long-term mistakes.Focus on the long-term arc, not short-term fluctuations: Great investing is about staying consistent over decades, not chasing trends or reacting to short-term noise.// Let's build your wealth and improve housing, together. I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?👉 Learn more: https://furlo.comCurious about the critical questions to ask before investing?👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

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• How Real Estate Waterfalls Actually Work (and What It Means for You) | Ep 72

  (Watch the YouTube video of this episode here)In this episode, we dive deep into the concept of waterfall structures in passive real estate investing. Learn the intricacies of who gets paid what and when, the capital stack, and how profits are split among different tiers of investors. We explore the technical details using relatable analogies, making complex ideas more understandable. Tune in and get a clear picture of how to structure your investments for successful returns.// Key Moments 00:00 Intro02:06 Understanding the Capital Stack03:45 Exploring Different Types of Debt06:35 Simple and Complex Waterfall Structures09:36 Tiered Profit Splitting12:47 Understanding IRR and Cumulative Returns15:21 Simplifying Investment Returns//Key LessonsUnderstand your stack before you invest: Know your place in the capital stack to understand how risky your position is—and how sweet your returns might be.Don’t just invest—interrogate: Ask your sponsor where exactly you are in the waterfall structure. Vague answers mean vague returns.Preferred returns are nice—but only if they’re cumulative: If you’re promised 8%, make sure you know if that compounds over time or disappears like a ghost if missed early.If the waterfall doesn’t make sense, don’t go swimming: Complicated splits and tiers may sound fancy, but if they’re not clearly explained, they’re probably hiding something.The riskiest floor has the best view: In the capital stack high-rise, the penthouse (common equity) has the biggest upside—but it’s also where you ride out the storms.// Let's build your wealth and improve housing, together.I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?👉 Learn more: https://furlo.comCurious about the critical questions to ask before investing?👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

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• This Couple Might Lose Their Home Because Of A Fake Prize Win | Ep 71

  (Watch the YouTube video of this episode here)In this episode, my wife Jessi and I dive into a situation where a couple faced foreclosure due to a publisher’s clearinghouse scam. We explore various solutions for homeowners facing foreclosure, from loan modifications to refinancing, and share our mission to help people build their wealth while avoiding these heartbreaking pitfalls. Join us as we discuss the challenges of helping those in tough financial situations and the importance of approaching these conversations with care and compassion. Key Moments00:00 Intro02:12 The Scam Unfolds: A Detailed Account 08:53 Exploring Solutions and Offering Help 13:31 Navigating Foreclosure Options 14:22 The Emotional Toll of Foreclosure 17:34 Exploring Alternative Solutions 21:03 Reflecting on the Challenges//5 Key LessonsAlways start with empathy, not an offer: When someone's in crisis, sit at the kitchen table and understand their situation before pitching a deal.Scammers prey on hope: If you're sending gift cards while living without electricity, it’s time to pause and reassess.Listen for what’s not being said: Embarrassment and secrecy can be bigger roadblocks than bad credit.When in foreclosure talks, posture like a partner, not a predator: Offering 12 options instead of one is how you build trust and deals.Your backup offer should feel like a parachute, not a trap: Leave sellers feeling like they have options—even if you’re the last one standing.Let's build your wealth and improve housing, together.I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?👉 Learn more: https://furlo.comCurious about the critical questions to ask before investing?👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebookDisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

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• Why I Didn't Offer Full Property Management on This Deal | Ep 70

  (Watch the YouTube video of this episode here)In this episode, I explain why I refused to offer full property management services to a potential client, and why she thanked me for it. Join us as we dive into why customization and understanding client needs can sometimes surpass offering full services and tips and tricks I use to craft the "perfect pitch" as a property manager. // Key Moments00:00 Intro01:49 Property Management Inquiry04:40 The Pitch and Its Evolution11:01 Simplifying the Pitch12:39 Emotional Connection in Sales16:00 Understanding Client Needs20:34 Building Trust and Credibility//Key LessonsSay “no” with style, not spite: Declining business gracefully can build trust—sometimes clients prefer your honest ‘no’ over an uncertain ‘yes.’Be more than a middleman—be the right man: Recognizing when a client really wants control, not full management, can transform you from a vendor to a valued ally.Trust is built in unexpected places: Offering help without strings, like tenant placement without ongoing management, might earn you a referral goldmine.Perfect your pitch like an NBA star: Just as Steph Curry masters his shots through practice, refine your pitch relentlessly to communicate clearly, confidently, and compellingly.Solve problems clients didn’t know they had: Identify when clients are unknowingly looking for relief rather than a full service; tailor your offer to deliver exactly what they need, not just what they ask for.Make flexibility your superpower: Embrace unique service options tailored to individual clients rather than forcing them into a cookie-cutter package.// Let's build your wealth and improve housing, together.I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?👉 Learn more: https://furlo.comCurious about the critical questions to ask before investing?👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

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• The Smartest Way to Invest $100K in Real Estate With Lawrence Potts | Ep 69

  (Watch the YouTube video of this episode here)This week, my wife Jessi and I, along with our business partner Lawrence, explore the world of passive real estate investing while also sharing some humorous moments from our lives. Lawrence, our guest and first-time home buyer expert in the Willamette Valley, shares his personal journey and pivotal moments that shaped his career. We also touch on technology's impact on the real estate industry, innovative investment strategies, and provide actionable tips for both active and passive real estate investors. Don't miss out on hearing how AI is changing the game in our investment strategies and the future trends that excite us. // Key Moments00:00 Intro01:47 House Hacking Explained05:32 Lawrence's Real Estate Journey10:33 Impact of Technology on Real Estate14:49 What Would You Do with $100,000?16:09 Real Estate Investment Tips19:10 Exploring Under-appreciated Asset Classes23:12 Networking and Partnering for Success25:26 AI in Real Estate Follow-Up//Key LessonsThe best real estate deals are often mislabeled—literally.: Lawrence’s first fourplex was listed as a single-family home, proving that gold is sometimes buried under bad MLS descriptions.Your primary residence is a liability—until you hack it.: House hacking flips the script by turning your home into an income-generating asset, not just a place to sleep.The best way to start in real estate? Be in the right rooms.: Want to invest but don’t know where to start? Get around experienced investors, listen more than you talk, and look for ways to add value.Sometimes, the best investment is someone else’s deal.: If you’ve got capital but lack experience, consider partnering with seasoned investors instead of trying to go solo.// Let's build your wealth and improve housing, together.I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?👉 Learn more: https://furlo.comCurious about the critical questions to ask before investing?👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

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