8 episodes
- In this episode, Madison CEO Sean Johnsons explains why client service and account management are at least as important as the deliverables you create. He also outlines 19 principles for doing it with excellence. Ideas covered include:
00:00 Why Service Wins
01:11 Service Is Marketing
01:52 Hospitality Mindset
02:50 Experience Versus Work
03:30 Onboarding And Churn
04:41 Communicate Like Humans
05:12 Trust Through Candor
05:56 Listen Stay Humble
07:08 Run Organized Meetings
07:45 Small Clients Referrals
09:53 Deepen Relationships
12:16 Own Mistakes Fast
13:00 Churn Fire Set Boundaries
15:21 Make People Look Good
15:53 Service As A Calling
--- - In this episode, we share our insights and strategies for crafting winning RFP responses, based on years of experience helping clients secure large contracts. Learn the importance of addressing compliance requirements early, leveraging stakeholder interviews, maintaining your unique voice, emphasizing project management, and more. Whether you're new to RFPs or looking to refine your approach, these tips will help you stand out against tough competition and build lasting client relationships.
--Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more, visit us at https://hiremadison.comFollow Sean on LinkedIn at https://linkedin.com/in/seanjohnson - Professional services firms are often hesitant to share their best ideas, methodologies and frameworks. In this video Madison CEO Sean Johnson explains why this is a mistake, and how to start sharing your best stuff.--Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more, visit us at https://hiremadison.comFollow Sean on LinkedIn at https://linkedin.com/in/seanjohnson
- Values inform literally everything you do as a firm and are a key component in creating a compelling Point of View. But most firms do them wrong. Here's how to create values that actually stick.
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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.
To learn more, visit us at https://hiremadison.com
Follow Sean on LinkedIn at https://linkedin.com/in/seanjohnson - A clearly defined Ideal Client Profile (ICP) has downstream effects on everything you do as a firm. Here's how to create one and leverage it effectively.
Get our Ideal Client Profile template here: https://www.hiremadison.com/templates-and-tools/ideal-client-profile
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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.
To learn more, visit us at https://hiremadison.com
Follow Sean on LinkedIn at https://linkedin.com/in/seanjohnson
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About How to Grow Your Professional Services Firm
Marketing a professional services firm is not like marketing other kinds of products or services. It takes a different playbook - one that is based on trust, generosity, and having a long-term view. The goal of this podcast is to explore that playbook. We're going to share everything we've learned about how to grow professional services firms. We will occasionally talk with friends and colleagues who have successfully grown their own firms. And we'll hopefully provide you a roadmap for predictably building out your practice over time.
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