Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands.
This is your weekly podcast...
Trending Now: What's New on Instagram, TikTok, and Snapchat?
What’s happening on Instagram, TikTok, and Snapchat right now? And what should brands be paying attention to in 2025? We’ve got you covered.
In this episode, we dive into the latest updates, trends, and algorithm changes shaping the major social platforms. From Instagram’s new AI tools and the rise of longer Reels, to TikTok's hottest trends like niche content and candid storytelling, and Snapchat’s game-changing AR experiences - we break down what it all means for brands and creators.
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14:57
How Snapchat Is Redefining the Creator Economy
This week, we’re joined by Emily McDonnell, Head of Creator Partnerships Nordics at Snapchat, to explore how Snapchat is becoming a game-changer for creators.
We discuss:
What makes Snapchat different from other social platforms
How creators are thriving—and monetizing—on Snapchat
Why engagement on the platform is stronger than ever
Emily also shares insights on the future of Snapchat’s creator economy and what trends to watch in the coming months.
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20:05
What’s Next for Retail? Alex Baker on the Trends Shaping 2025
This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore.
Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025:
AI’s evolution—why it’s now a mission-critical superpower, not just hype
Retail media’s explosive growth and what it means for brands big and small
Agentic AI—the next step in automation and hyper-personalization
Experience-driven retail and why Gen Z is redefining the role of physical stores
Balancing tech and human connection to create seamless customer experiences
Tune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead.
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21:10
Owning the Marketing Moment with a Cultural Calendar
How can brands stay relevant and create authentic connections in an ever-changing landscape? The answer: a Cultural Calendar!
In this episode of Influencer Marketing Talks, Frida Ekholm, Creative Lead and Sanna Ödmark, Head of Marketing at Cure Media, break down how brands can strategically align their marketing with key cultural moments -think movie releases, festivals, and viral trends -to boost engagement and brand impact. We highlight brands that have nailed cultural marketing and share practical steps on how to get started with your own cultural trend monitoring.
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14:38
The Biggest Content Trends Shaping Social Media in 2025
What will social media look like in 2025? In this episode, we explore the key content trends set to shape the year ahead—trends that don’t exist in a vacuum but are influenced by shifts in consumer behavior, global events, and cultural movements.
Joining us is Jade D’econzac Mbay, Creative Strategist at Cure Media, who brings her expertise in crafting standout creative concepts for brands. Together, we unpack three major movements driving the content landscape: Creative Disruption, Community & Belonging, and Captivating Formats.
From Joyful Escapism and Creative Cross-Overs to the rise of Chaotic Play, we discuss what these trends mean for brands and how marketers can stay ahead in an ever-evolving digital space.
Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands.
This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.
www.curemedia.com
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